ITEM 1A. RISK FACTORS.
Prospective investors should carefully consider the risks
described below, in conjunction with other information and the Company's
consolidated financial statements and related notes included elsewhere in this
Prospectus, before making an investment decision. The Company's business,
financial condition and results of operations could be affected materially and
adversely by any and or all of these risks.
The following risk factors include, among other things,
cautionary statements with respect to certain forward-looking statements,
including statements of certain risks and uncertainties that could cause actual
results to vary materially from the future results referred to in such
forward-looking statements.
Our independent auditors have issued an audit opinion for
Mobilized Entertainment, Inc. which includes a statement describing our going
concern status. Our financial status creates a doubt whether we will continue as
a going concern.
As described in Note 1 of our accompanying financial
statements, our auditors have issued a going concern opinion regarding the
Company. This means there is substantial doubt we can continue as an ongoing
business for the next twelve months. The financial statements do not include any
adjustments that might result from the outcome of this uncertainty. As such we
may have to cease operations and investors could lose part or all of their
investment in the Company.
Our business is difficult to evaluate because we have a
limited operating history and an uncertain future which makes any investment in
MENI involve a high degree of risk.
We have a limited operating history upon which you can evaluate
our present business and future prospects. We face risks and uncertainties
relating to our ability to implement our business plan successfully. Our
operations are subject to all of the risks inherent in the establishment of a
new business enterprise generally. The likelihood of our success must be
considered in light of the problems, expenses, difficulties, complications and
delays frequently encountered in connection with the formation of a new
business, the commencement of operations and the competitive environment in
which we operate. If we are unsuccessful in addressing these risks and
uncertainties, our business, results of operations, financial condition and
prospects will be materially harmed.
MENI's Eagle1.in is not yet fully operational and live. MENI
does have several years of experience developing websites, especially mobile web
sites and its President does have a commercial insurance background which
included placing coverage for hole-in-one contests; however Eagle1.in is not yet
operating as a live service. MENI is currently structuring the captive insurance
facility which will provide the insurance coverage necessary for the hole-in-one
prizing. However, there are no guarantees that the company will be successful in
setting up a captive insurance facility. Failure to setup the captive insurance
facility and/or obtain insurance coverage will significantly hinder the ability
of MENI to go forward with its plans. Further, there can be no assurance that
MENI will be able to achieve significant revenues or any net income in the
future. Accordingly, any investment in MENI involves a high degree of risk and
investors could lose their investment.
Our range and course programs are still in the pilot stage
and we cannot assure you that we can convert them into ongoing, large-scale
programs which would be required for us to successfully execute our business
plan.
While we have both a practice range and course program planned,
these are still in the pilot stage and being tested. We will strive to convert
these prospective programs into ongoing, large-scale customers programs, but we
cannot assure you that we will be able to convert all or even some of them. If
we cannot convert a significant number of our pilot-programs, our future revenues will not materialize and it
can be expected that our operating losses will increase.
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Interest in golf may decline which would reduce our
potential customer base and make it difficult to sell our product and thus
generate sufficient revenues to be successful.
The precipitous decline in the United States golf industry may
affect our ability to recruit and retain clients. Although one positive effect
of this decline is that golf courses and practice ranges may be more eager to
boost their revenue streams with products such as Eagle1.in, the decline is
nonetheless reducing the number of potential clients and potentially reducing
the revenue from each client. Since we market primarily to golf courses and
practice ranges, this will impact upon our potential client base and revenue
growth, and could severely impact our business plan in a negative way.
Because of our limited resources and weak cash position, we
would have a diminished ability to respond to any type of computer system
failure, and as such our operations would suffer in the event of system
failures.
Despite system redundancy and the implementation of security
measures, our systems are vulnerable to damages from computer viruses,
unauthorized access, energy blackouts, natural disasters, terrorism, war and
telecommunication failures. Any system failure, accident or security breach that
causes interruptions in our operations or to our customers' operations could
result in a material disruption to our business. To the extent that any
disruption or security breach results in a loss or damage to our customers' data
or applications, or inappropriate disclosure of confidential information, we may
incur liability as a result. In addition, we may incur additional costs to
remedy the damages caused by these disruptions or security breaches.
From time to time, we install new or upgraded business
management systems. To the extent such systems fail or are not properly
implemented, we may experience material disruptions to our business, delays in
our external financial reporting (including insurance related information) or
failures in our system of internal controls, that could have a material adverse
effect on our results of operations.
Our insurance policies (excluding hole-in-one) may be
inadequate in a catastrophic situation and potentially expose us to
unrecoverable risks which could force the Company out of business.
We will have limited commercial insurance policies. Any
significant claims against us would have a material adverse effect on our
business, financial condition and results of operations. Insurance availability,
coverage terms and pricing continue to vary with market conditions. We endeavor
to obtain appropriate insurance coverage for insurable risks that we identify,
however, we may fail to correctly anticipate or quantify insurable risks, we may
not be able to obtain appropriate insurance coverage, and insurers may not
respond as we intend to cover insurable events that may occur. We have observed
rapidly changing conditions in the insurance markets relating to nearly all
areas of traditional corporate insurance. Such conditions have resulted in
higher premium costs, higher policy deductibles and lower coverage limits. For
some risks, we may not have or maintain insurance coverage because of cost or
availability. An unexpected significant claim against us could force the Company
out of business resulting in a total loss to investors.
We face many diverse technological and market related
challenges which we have very limited resources to effectively address should
they arise, which would adversely affect our business.
The development of MENI's products and services, specifically
Eagle1.in, may be impeded by problems relating to the development, production,
distribution, or marketing of its products and services. These problems may be
beyond the financial and technical abilities of MENI to solve. Further, there
can be no assurance that services and products developed by competitors of MENI
will not significantly limit the potential market for MENI. Finally, there can
be no assurance that laws, rules, or regulations will be adopted in such a
manner as will materially adversely affect our business, financial condition and
results of operations.
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We are dependent on a competitively priced and customized
insurance coverage for our hole-in-one product without which we will not be able
to execute our business plan.
MENI's success is based on being able to successfully structure
an insurance program which will meet the unique coverage requirements of our
product and at the same time be cost effective enough to make the business
successful.. There are a number of factors which are beyond the control of MENI.
Risk appetite for reinsurers may change in the short or long term, making
adequate reinsurance difficult or too expensive to obtain. Insurance markets in
general may harden making premiums too high for the business to be successful.
Insurance markets may become too soft making insurance so inexpensive that
MENI's competitors may be able to obtain coverage at rates comparable or better
than MENI. If loss runs over the course of operations are greater than expected
, the insurance premiums may have to increase to a point where coverage becomes
too expensive thus increasing the cost of our prize product to a point where
consumers no longer wish to purchase it. If we are not able to obtain adequate
hole-in-one insurance coverage, the Company will not be successful in executing
its business plan we may have to terminate operations which could result in a
total loss to investors.
Because we have limited funds to execute our business plan
and we are not generating revenues yet, our ability to executive our business
plan is dependent upon obtaining the funding which we require to executive our
business plan.
MENI is a startup company operating on an extremely small
budget. Most of the Companys operations over the past 4 years have been funded
by, or provided at no cost, by management and a few key shareholders. In order
for the Company to effectively execute its business plan over the next year it
will likely need to obtain additional financing. There can be no assurance that
such financing would be available on terms acceptable to the Company. If the
Company is unable to secure funding in the future, it is doubtful that it will
be able to continue operations which would likely result in a total loss to
investors. Even if we do obtain additional financing, our then existing
shareholders may suffer substantial dilution.
We have a significant operating deficit which makes us
entirely dependent upon shareholders to provide loans to the company to pay for
day to day expenses until we begin generating revenue.
The Company currently has a significant operating deficit and
unless addressed this will hinder MENIs ability to continue as a going concern.
Specifically, the company has no revenue and all of its operating expenses as
outlined in the financial statements are being funded by shareholder loans. The
Company has negligible cash and is entirely depended on shareholder loans for
day to day operations. The Company will not generate any revenue until Eagle1.in
is operational so its operations will have to continue to be funded by
shareholder loans. Additional capital will be required until the Company reaches
a breakeven point in operations. Capital will also be required to complete the
setup of the insurance facility. It is anticipated that over the next 6 months
the company will require between $50K and $150K in additional capital. As in the
past, the Company plans to meet this requirement through shareholder loans,
however, there can be no assurance this will happen. If the Company is unable to
secure additional funding, the Company could go out of business resulting in a
total loss to investors.
We are reliant on a single person, who has limited time to
devote to the company, for all aspects of the companys operations, and without
this individual it is unlikely we will be able to execute our business
plan.
The Company is highly reliant on its President, Kevin Day, who
for the past couple of years has handled almost all aspects of the Companys
operations, including much of the technical development and design work of its
mobile web applications. The loss of this employee would have a material adverse
impact on the Company and its future prospects which would have a material
adverse effect on our business, financial condition and results of operations.
In addition, Mr. Day currently dedicates an average of 30% of his working time
to the Company with a minimum commitment of only 10 hours per week. This amount
of time is not sufficient for the Company to execute its business plan. The
Company will need to increase the number of key personnel in order to be
successful. This means that the Company will need to be increasingly less
depending on its President, Kevin Day and bring on additional staff to handle
many of the operations that for the past couple of years have been handled
almost exclusively by Kevin Day. Increasing the number of key personnel will
require additional funding (as outlined above) which may be difficult to obtain.
If the company is unable to hire additional staff and become less dependent on
Kevin Day, the Company will not likely be successful in executing its business
plan and this will have a material adverse effect on our business, financial
condition and results of operations.
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The costs to meet our reporting and other requirements as a
public company will be substantial and may result in us having insufficient
funds to expand our business or even to meet routine business
obligations.
As a public entity subject to the reporting
requirements, we will incur ongoing expenses associated with professional fees
for accounting, legal and a host of other expenses for annual reports and proxy
statements. We estimate that these costs will range up to $50,000 per year for
the next few years and will be higher if our business volume and activity
increases. Furthermore, if the Company is unable to afford the costs of
complying with its filing requirements then we may be subject to another cease
trade order as was ordered on January 20, 2009 by the British Columbia
Securities Commission. Such a cease trade order would effectively prevent
shareholders from selling their shares thus potentially making their investment
worthless.