Form 8-K/A - Current report: [Amend]

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K/A

(Amendment No. 1)

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): January 13, 2025

RumbleOn, Inc.

(Exact name of registrant as specified in its charter)


Nevada (State or other jurisdiction of incorporation)	001-38248 (Commission File Number)	46-3951329 (I.R.S. Employer Identification No.)

901 W. Walnut Hill Lane, Suite 110A
Irving, Texas		75038
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code (214) 771-9952

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:


¨			Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨			Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨			Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2 (b))
¨			Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4 (c))

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Class B Common Stock, $0.001 par value	RMBL	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

EXPLANATORY NOTE

As previously disclosed on the Current Report on Form 8-K filed by RumbleOn, Inc. (the “Company”) with the Securities and Exchange Commission on January 16, 2024 (the “Original 8-K”), (i) Michael Kennedy is no longer Chief Executive Officer (“CEO”) of the Company or a member of the board of directors of the Company (the “Board”), effective as of January 13, 2025, (ii) the Board appointed Michael Quartieri as CEO, effective as of January 13, 2025, and (iii) the Board appointed Cameron Tkach, as Executive Vice President (“EVP”) and Chief Operating Officer (“COO”) of the Company, effective as of January 13, 2025. This Current Report on Form 8-K/A is being filed to provide the information to supplement the disclosure contained in Item 5.02 of the Original 8-K and to file the exhibits included as Exhibits 10.1, 10.2 and 10.3 hereto. Except as disclosed below, the disclosures in the Original 8-K remain unchanged.

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

CEO Separation Agreement

In connection with Mr. Kennedy’s resignation effective as of January 13, 2025 (the “Separation Date”), on January 24, 2025, the Company entered into a separation agreement with Mr. Kennedy (the “Kennedy Separation Agreement”). Pursuant to the Kennedy Separation Agreement and in accordance with the employment agreement entered into between Mr. Kennedy and the Company effective as of November 1, 2023 (the “Kennedy Employment Agreement”), Mr. Kennedy will receive benefits, consisting of (i) continued payment of base salary for 12 months following the Separation Date, in an amount equal to $525,000 and (ii) continued payment of Mr. Kennedy’s (and his eligible dependents) monthly COBRA payment for 12 months following the Separation Date upon his timely and proper election of continuation coverage. Additionally, under the Kennedy Separation Agreement, (i) Mr. Kennedy is entitled to any accrued and unpaid base salary through the Separation Date, unreimbursed expenses, and accrued but unused vacation pay, (ii) Mr. Kennedy is not entitled to any bonus with respect to 2024 or any other year, and (iii) given none of the options previously granted to Mr. Kennedy have vested, such options shall automatically terminate and be forfeited without consideration as of the Separation Date and Mr. Kennedy’s right to vest in such options shall terminate as of the Separation Date. As consideration for the foregoing, Mr. Kennedy has agreed to a general release of all claims against the Company and its affiliates. The Kennedy Separation Agreement confirms that certain provisions contained in the Kennedy Employment Agreement, including but not limited to, certain restrictions relating to the disclosure of proprietary information, non-solicitation and non-competition, defense of claims, ownership of intellectual property, withholdings and deductions, will remain in full force and effect. The Kennedy Separation Agreement also contains customary terms applicable to the departure of an executive of the Company, including confidentiality and non-disparagement.

CEO Employment Agreement

In connection with Mr. Quartieri’s appointment as CEO effective as of January 13, 2025 (the “Commencement Date”), on January 28, 2025, the Company entered into an employment agreement with Mr. Quartieri (the “Quartieri Agreement”). Pursuant to the Quartieri Agreement, Mr. Quartieri is entitled to (i) an annual base salary of $525,000, (ii) an annual performance-based bonus with a target bonus amount of 100% of his annual base salary (prorated for partial years), (iii) a one-time grant of 400,000 time-based restricted stock units (the “RSUs”) under the Company’s 2017 Stock Incentive Plan, as amended (the “Plan”), and (iv) subject to and conditioned on shareholder approval increasing the share reserve under the Plan, a one-time grant of 450,000 performance units (the “PSUs”) under the Plan. The time-based RSUs will vest in three substantially equal installment on each of the first, second, and third anniversaries of the Commencement Date, subject to Mr. Quartieri’s continued service with the Company through each such vesting date and his continued compliance with any restrictive covenants by which he is bound. The PSUs will vest based on the achievement of certain stock performance thresholds, set forth in the table below, and Mr. Quartieri’s continued service with the Company through each such vesting date and his continued compliance with any restrictive covenants by which he is bound.


Number of PSUs That Would Vest						Minimum Closing Stock Price for 20 Consecutive Trading Days
150,000 RSUs (or 1/3)						$11
150,000 RSUs (or 1/3)						$17
150,000 RSUs (or 1/3)						$23

The RSUs and PSUs will be subject to the Equity Granting Policy of the Company (the “Equity Granting Policy”) and all terms, vesting conditions, and other provisions to be set forth in any separate award agreements.

Pursuant to the Quartieri Agreement, in the event Mr. Quartieri’s employment is terminated by the Company without “Cause” or if Mr. Quartieri resigns for “Good Reason” (each as defined in the Quartieri Agreement), subject to Mr. Quartieri’s execution of a general release of claims in favor of the Company, Mr. Quartieri will be entitled to receive cash severance benefits that consist of 12 months of continued base salary and 12 months of Company paid COBRA continuation coverage.

The Quartieri Agreement also includes certain restrictive covenants, including non-competition, non-solicitation, and confidentiality during the term of his employment and for 12 months after termination of his employment.

Mr. Quartieri will also be eligible to participate in the same benefit plans and programs in which other executive-level Company employees are eligible to participate, subject to the terms and conditions of the applicable plans and programs in effect from time to time.

EVP and COO Employment Agreement

In connection with Mr. Tkach’s appointment as EVP and COO effective as of January 13, 2025, on January 24, 2025, the Company entered into an employment agreement with Mr. Tkach (the “Tkach Agreement”). Pursuant to the Tkach Agreement, Mr. Tkach is entitled to (i) an annual base salary of $425,000, (ii) a one-time cash bonus of $25,000, (iii) an annual performance-based bonus with a target bonus opportunity of 85% of his annual base salary, and (iv) an annual equity grant commencing in 2025 of time-based and performance-based restricted stock units with a target incentive opportunity equal to 85% of his annual base salary. The equity awards will be granted pursuant to the Plan, the Equity Granting Policy and the applicable award documentation.

Pursuant to the Tkach Agreement, in the event Mr. Tkach’s employment is terminated by the Company without “Cause” or if Mr. Tkach resigns for “Good Reason” (each as defined in the Tkach Agreement), subject to Mr. Tkach’s execution of a general release of claims in favor of the Company, Mr. Tkach will be entitled to receive cash severance benefits that consist of 12 months of continued base salary and 12 months of Company paid COBRA continuation coverage.

The Tkach Agreement also includes certain restrictive covenants, including non-competition, non-solicitation, and confidentiality during the term of his employment and for twelve months after termination of his employment.

Mr. Tkach will also be eligible to participate in the same benefit plans and programs in which other executive-level Company employees are eligible to participate, subject to the terms and conditions of the applicable plans and programs in effect from time to time.

The forgoing descriptions of each of the Kennedy Separation Agreement, the Quartieri Agreement and the Tkach Agreement herein do not purport to be complete, and each is qualified in its entirety by reference to the full text of the Kennedy Separation Agreement, the Quartieri Agreement and the Tkach Agreement, respectively, which are filed as Exhibit 10.1, Exhibit 10.2 and Exhibit 10.3, respectively, to this Current Report on Form 8-K/A and incorporated by reference herein.

Item 9.01. Financial Statements and Exhibits.

(d)Exhibits


Exhibit						Description
10.1						Separation Agreement, effective as of January 13, 2025, by and among RumbleOn, Inc. and Michael Kennedy
10.2						Employment Agreement, effective as of January 13, 2025, by and among RumbleOn, Inc. and Michael Quartieri
10.3						Employment Agreement, effective as of January 13, 2025, by and among RumbleOn, Inc. and Cameron Tkach
104						Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


	RUMBLEON, INC.

Date: January 29, 2025	By:	/s/ Brandy Treadway
		Brandy Treadway
		Chief Legal Officer

Exhibit 10.1

RUMBLEON, INC.

SEPARATION AGREEMENT

This Separation Agreement (the “Agreement”) is by and between RumbleOn, Inc., a Nevada corporation (the “Company”), and Michael Kennedy (“Executive”). Capitalized terms used herein but not otherwise defined shall have the meanings ascribed thereto in the Employment Agreement between the Company and Executive, dated as of November 1, 2023 (the “Employment Agreement”).

WHEREAS, Executive and the Company have agreed that Executive’s employment with the Company will terminate effective January 13, 2025 (the “Separation Date”); and

WHEREAS, Executive and the Company are entering into this Agreement to memorialize the terms and conditions of Executive’s termination of employment.

NOW, THEREFORE, for the promises and covenants set forth herein and for such other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, Executive and the Company enter into this Agreement on the following terms and conditions:

1.Separation. Executive’s employment with the Company terminated effective as the Separation Date. Effective as of the Separation Date, Executive has resigned (and is deemed to have resigned without any further action by Executive) from all of Executive’s positions (including officerships, managerships, and directorships) with the Company and its affiliates and subsidiaries (and as a fiduciary of any benefit plan of the Company and its affiliates and subsidiaries). Executive shall execute such additional documents as reasonably requested by the Company to evidence the foregoing. The healthcare benefits received by Employee and Employee’s eligible dependents under the Company’s medical plan(s) will cease as of the last day of the month in which the Separation Date occurs. The Company acknowledges and agrees that Executive’s entry into this Agreement will serve as notice of termination for all purposes under the Employment Agreement, and, to the Executive’s knowledge, Executive is otherwise in compliance with the Employment Agreement.

2.Accrued Obligations. Within ten (10) days following the Separation Date (or such earlier time as may be required by applicable law), the Company shall pay Executive the Accrued Obligations (as defined in the Employment Agreement). Executive shall be entitled to the payments and benefits described in this Section 2 regardless of whether Executive executes this Agreement.

3.Severance Benefits. In accordance with Section 7(f)(ii) of the Employment Agreement, subject to and conditioned upon Executive’s timely execution (and non-revocation) of this Agreement and compliance with its terms and the terms of the Surviving Provisions (as defined below), and, in the case of the COBRA Subsidy (as defined in the Employment Agreement), Executive’s timely and proper election of continuation coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, the Company will pay or provide Executive with the Severance Payment (as defined in the Employment Agreement) and the COBRA Subsidy. Executive acknowledges that Executive would not be entitled to this consideration (or any portion thereof) but for Executive’s execution and non-revocation of this Agreement.

4.Compensation. Executive acknowledges and agrees that the consideration provided to Executive and on Executive’s behalf pursuant to this Agreement: (a) is in full discharge of any and all obligations owed to Executive, monetarily or otherwise, with respect to Executive’s employment or the termination thereof; and (b) exceeds any payment, benefit, or other thing of value to which Executive

might otherwise be entitled. Executive specifically acknowledges and agrees that Executive is not entitled to any bonus with respect to 2024 or any other year (including any Annual Bonus (as defined in the Employment Agreement)), nor any other salary, wages, commissions, overtime, premiums, paid time off, vacation, sick pay, holiday pay, personal day pay, royalties, equity, phantom equity, carried interest, bonuses, deferred compensation, or other forms of compensation, benefits, fringe benefits, perquisites, interests, or payments of any kind or nature whatsoever (collectively, “Compensation”), except as explicitly provided in this Agreement. Executive acknowledges and agrees that none of Executive’s Options as defined in the Option Award Agreement between the Company and Executive, dated December 13, 2023 (the “Award Agreement”) and Employment Agreement have vested and therefore, pursuant to Section 9 of the Award Agreement and Section 3(c)(i) of the Employment Agreement, such Options shall automatically terminate and be forfeited without consideration as of the Separation Date and Executive’s right to vest in such Options shall terminate as of the Separation Date.

5.Release. In exchange for the consideration provided to Executive pursuant to this Agreement, and for other good and valuable consideration, Executive, on behalf of Executive and Executive’s spouse, heirs, executors, administrators, successors, and assigns (collectively, “Releasors”), hereby releases and forever waives and discharges any and all claims, demands, causes of action, suits, controversies, actions, crossclaims, counterclaims, losses or liabilities of any nature whatsoever in law and in equity and any other liabilities, known or unknown, suspected or unsuspected of any nature whatsoever (collectively, “Claims”) that Executive or any of the other Releasors ever had, now have, or might have against the Company or any other member of the Company Group (as defined in the Employment Agreement) and each of their current, former, and future affiliates, subsidiaries, parents, and related companies, and the foregoing entities’ respective shareholders, members, partners, officers, managers, directors, predecessors, successors, fiduciaries, employees, representatives, agents and benefit plans (and fiduciaries of such plans) (collectively, the “Releasees” and each a “Releasee”), arising at any time prior to and including the date Executive executes this Agreement, whether such Claims are known to Executive or unknown to Executive, whether such Claims are accrued or contingent, including any and all (a) Claims arising out of, or that might be considered to arise out of or to be connected in any way with, Executive’s employment or other relationship with any of the Releasees, or the termination of such employment or other relationship; (b) Claims under any contract, agreement, or understanding that Executive may have with any of the Releasees, whether written or oral, whether express or implied, at any time prior to the date Executive executes this Agreement (including the Employment Agreement and the Award Agreement); (c) Claims arising under any federal, state, foreign, or local law, rule, ordinance, or public policy, including Claims arising under Title VII of the Civil Rights Act of 1964, the Civil Rights Act of 1866, 42 U.S.C. § 1981, the Civil Rights Act of 1991, the Americans With Disabilities Act, the Family and Medical Leave Act, the Executive Retirement Income Security Act of 1974, the Vietnam Era Veterans Readjustment Act of 1974, the Immigration Reform and Control Act of 1986, the Equal Pay Act, the Labor Management Relations Act, the National Labor Relations Act, the Consolidated Omnibus Budget Reconciliation Act of 1985, the Occupational Safety and Health Act, the Genetic Information Nondiscrimination Act of 2008, the Rehabilitation Act of 1973, the Uniformed Services Employment and Reemployment Rights Act, the Worker Adjustment and Retraining Notification Act, the Sarbanes-Oxley Act of 2002, the Dodd-Frank Act, the Internal Revenue Code of 1986, the Texas Labor Code (including the Texas Payday Act, the Texas Commission on Human Rights Act, and the Texas Anti-Retaliation Act), the Texas Whistleblower Act, the Age Discrimination in Employment Act of 1967, as amended by the Older Workers Benefit Protection Act and otherwise, as all such laws have been amended from time to time, or any other federal, state, foreign, or local labor law, wage and hour law, worker safety law, employee relations or fair employment practices law, or public policy; and (d) Claims arising under any other applicable law, regulation, rule, policy, practice, promise, understanding, or legal or equitable theory; provided, however, that the foregoing release of Claims shall not waive or release (A) any Claims that arise after the date Executive executes this Agreement; (B) any Claims for breach of this Agreement

or to enforce the terms of this Agreement; (C) any Claims that cannot be waived or released as a matter of law; and/or (D) any rights or Claims to indemnification under applicable law or the Company’s governing documents or rights or Claims to coverage under the Company’s or its affiliates’ or subsidiaries’ directors’ and officers’ liability (or other liability) insurance policies or programs (which shall expressly survive and continue following Executive’s termination of employment and service).

6.No Suit. Executive represents that Executive has never commenced or filed, or caused to be commenced or filed, any lawsuit or arbitration against any of the Releasees. Except as otherwise provided in Section 5 of this Agreement, Executive further agrees not to directly or indirectly commence, file, or in any way pursue, or cause or assist any person or entity to commence, file, or pursue, any lawsuit or arbitration against any of the Releasees in the future. For avoidance of doubt, nothing in this Agreement, any other agreement between Executive and the Company, or any Company policy shall prevent Executive from filing a charge or complaint with the Securities and Exchange Commission (“SEC”), the Equal Employment Opportunity Commission (the “EEOC”), the National Labor Relations Board (the “NLRB”), or any other government agency, from making other disclosures that are protected under whistleblower or other provisions of any applicable federal or state law or regulations, from participating in any SEC, EEOC, NLRB, or other agency investigation or proceeding, or from disclosing to any government agency or any other third party any factual information relating to a claim of discrimination, harassment, or retaliation.

7.Surviving Provisions. Executive hereby acknowledges and agrees that Sections 8-15 and 17-27 of the Employment Agreement (the “Surviving Provisions”) remain in full force and effect, and hereby agrees to continue to be bound by and subject to such Surviving Provisions, and that such Surviving Provisions will survive the termination of Executive’s employment and the Separation Date. Each of the Releasees is expressly intended to be a third-party beneficiary of this Agreement and of the Surviving Provisions and shall have authority to enforce this Agreement and the Surviving Provisions in accordance with their terms. Any disputes arising under this Agreement (or the Surviving Provisions) shall be resolved in accordance with Sections 11 and 12 of this Agreement. Notwithstanding any provision of this Agreement or the Surviving Provisions, Executive understands that nothing in this Agreement or the Surviving Provisions shall prevent Executive from, or expose Executive to criminal or civil liability under federal or state trade secret law for, (a) disclosing a trade secret or any other information (except information protected by any Releasee’s attorney-client or work product privilege) to an attorney, law enforcement, or any federal, state, or local government agency, regulator, or official (including the SEC, the EEOC, the NLRB, and any other state or local analogue), for the purpose of investigating, reporting, or complaining of a suspected violation of law or otherwise, whether in response to a subpoena or otherwise, without notice to the Company Group, or (b) disclosing trade secrets in a complaint or other document filed in connection with a legal claim, provided that the filing is made under seal. Further, nothing in this Agreement or the Surviving Provisions shall prevent Executive from discussing or disclosing information related to Executive’s general job duties or responsibilities and/or employee wages, or be construed in a manner that would violate any applicable law.

8.Non-Disparagement. Executive agrees that he will not, at any time in the future, in any way disparage the Company or its current and former officers, directors and products, verbally or in writing, or make any statements to the press or to third parties that may be derogatory or detrimental to Company’s business reputation. Company agrees to instruct the executive officers and directors of the Company not to disparage Executive verbally or in writing.

9.No Assignments; Binding Effect. Except as provided in this Section 9, no party may assign or delegate any rights or obligations hereunder without first obtaining the written consent of the other party hereto. The Company may assign this Agreement to any successor to all or substantially all of

the operations and/or assets of the Company. As used in this Agreement, the term “Company” shall mean the Company and any successor to its operating and/or assets, which assumes and agrees to perform the duties and obligations of the Company under this Agreement by operation of law or otherwise. This Agreement is binding upon, and shall inure to the benefit of, the parties and their respective heirs, executors and administrators (including Executive’s estate, in the event of Executive’s death), and their respective permitted successors and assigns.

10.Governing Law. This Agreement (including the Surviving Provisions) shall be governed and construed in accordance with the laws of the State of Texas applicable to agreements made and to be performed in the State of Texas without regard to any principles of conflict of laws.

11.Injunctive Relief. Executive agrees that Executive’s breach or threatened breach of the Surviving Provisions or any of the restrictions set forth in Sections 8 or 12 of this Agreement will result in irreparable and continuing damage to the Releasees for which there is no adequate remedy at law. Thus, in addition to the Company’s right to arbitrate disputes hereunder, the Releasees shall be entitled to obtain emergency equitable relief, including a temporary restraining order and/or preliminary injunction, in aid of arbitration, from any state or federal court of competent jurisdiction and/or from the American Arbitration Association (“AAA”), without first posting a bond, to restrain any such breach or threatened breach. Upon the issuance (or denial) of an injunction, the underlying merits of any dispute will be resolved in accordance with the arbitration provisions of Section 12 of this Agreement.

12.Arbitration. Except as provided in Section 11 of this Agreement, the parties irrevocably and unconditionally agree that any past, present, or future dispute, controversy, or claim arising under or relating to this Agreement; involving Executive, on the one hand, and any of the Releasees, on the other hand, including both claims brought by Executive and claims brought against Executive, shall be submitted for resolution to binding arbitration as provided herein; provided that nothing herein shall require arbitration of a claim or charge which, by law, cannot be the subject of a compulsory arbitration agreement. Any such arbitration shall be conducted in accordance with the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (“FAA”); shall be administered by the AAA; shall be conducted in accordance with AAA’s Employment Arbitration Rules and Procedures, as modified herein; and shall be conducted by a single arbitrator, who shall be a partner at an “AmLaw 100” or “AmLaw 200” law firm based in Dallas County, Texas. Such arbitration will be conducted in Dallas County, Texas, and the arbitrator will apply Texas law (except to the extent Texas law is inconsistent with the FAA). Except as set forth in Section 11, above, the arbitrator, and not any federal or state court, shall have exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability, and/or formation of this Agreement, including any dispute as to whether (a) a particular claim is subject to arbitration hereunder, and/or (b) any part of this Section 12 is void or voidable. The arbitral award shall be in writing, shall state the reasons for the award, and shall be final and binding on the parties. Except as set forth in Sections 6 and 7 of this Agreement, Executive shall treat the arbitration as strictly confidential and shall not disclose the existence or nature of any claim, defense, or argument; any documents, correspondence, pleadings, briefing, exhibits, arguments, testimony, evidence, or information exchanged or presented in connection with any claim, defense, or argument; or any rulings, decisions, or results of any claim, defense, or argument (collectively, “Arbitration Materials”) to any third party, with the sole exception of Executive’s legal counsel, who Executive shall ensure complies with these confidentiality terms. In the event any of the parties substantially prevails in an action hereunder, such party shall be entitled to an award including its reasonable attorneys’ fees and costs, to the extent such an award is permitted by law. The arbitrator otherwise shall not have authority to award attorneys’ fees or costs, punitive damages, compensatory damages, damages for emotional distress, penalties, lost opportunities, or any other damages or relief not measured by the prevailing party’s actual out-of-pocket losses, except to the extent such relief is explicitly available under a statute, ordinance, or regulation pursuant to which a successful claim is brought. In

agreeing to arbitrate their claims hereunder, the parties hereby recognize and agree that they are waiving their right to a trial in court and/or by a jury. In the event of any court proceeding to challenge or enforce an arbitrator’s award, the parties hereby consent to the exclusive jurisdiction of the state and federal courts sitting in Dallas County, Texas; agree to exclusive venue in that jurisdiction; and waive any claim that such jurisdiction is an inconvenient or inappropriate forum. The parties agree to take all steps necessary to protect the confidentiality of the Arbitration Materials in connection with any court proceeding, agree to use their reasonable best efforts to file any court proceeding permitted herein and all Confidential Information (as defined in the Employment Agreement) (and all documents containing Confidential Information) under seal, and agree to the entry of an appropriate protective order encompassing the confidentiality terms of this Agreement.

13.Entire Agreement. Executive understands that this Agreement (including the Surviving Provisions) constitutes the complete understanding between the Company and Executive, and, except as specifically provided herein, supersedes any and all agreements, understandings, and discussions, whether written or oral, between Executive and the Company or its affiliates with respect to the subject matter herein. No other promises or agreements shall be binding unless in writing and signed by both the Company and Executive after the Effective Date (as defined below) of this Agreement. Whenever in this Agreement the word “including” or “include” is used, it shall be deemed to be for purposes of identifying only one or more of the possible alternatives, and the entire provision in which such word appears shall be read as if the phrase “including without limitation” were actually used in the text. Further, for purposes of this Agreement, the connectives “and,” “or,” and “and/or” shall be construed either disjunctively or conjunctively as necessary to bring within the scope of a sentence or clause all subject matter that might otherwise be construed to be outside of its scope.

14.Notices. All notices, demands and other communications to be given or delivered under or by reason of the provisions of this Agreement shall be in writing and shall be deemed to have been given when personally delivered, sent by telecopy and/or email (with receipt confirmed) on a business day during regular business hours of the recipient (or, if not, on the next succeeding business day) or one (1) business day after sent by reputable overnight express courier (charges prepaid). Such notices, demands and other communications shall be addressed to Executive at Executive’s last known address on the books of the Company or, in the case of the Company, to it at its principal place of business, attention Board of Directors, or to such other address as either party may specify by notice to the other actually received.

15.Miscellaneous. Should any provision of this Agreement require interpretation or construction, it is agreed by the parties that the entity interpreting or constructing this Agreement shall not apply a presumption against one party by reason of the rule of construction that a document is to be construed more strictly against the party who prepared the document. No waiver by either party hereto at any time of any breach by the other party hereto of, or compliance with, any condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or dissimilar provisions or conditions at the same or at any prior or subsequent time. Neither party shall be deemed to have made any admission of wrongdoing as a result of executing this Agreement. If any provision of this Agreement is determined to be unenforceable as a matter of governing law, an arbitrator or reviewing court of appropriate jurisdiction shall have the authority to “blue pencil” or otherwise modify such provision so as to render it enforceable while maintaining the parties’ original intent to the maximum extent possible. Each provision of this Agreement is severable from the other provisions hereof, and if one or more provisions hereof are declared invalid, the remaining provisions shall nevertheless remain in full force and effect. The headings in this Agreement are for convenience of reference only and shall not be deemed to alter or affect the meaning or interpretation of any provision hereof.

16.Representations. Executive represents and warrants that (a) Executive is not aware of any facts or circumstances that Executive knows or believes to be either (i) a past or current violation of the Company’s or any of its affiliates’ rules and/or policies, or (ii) a past or current violation of any laws, rules, and/or regulations applicable to the Company or any of its affiliates and (b) Executive (i) has delivered to the Company all documents and materials in whatever form constituting, containing, or reflecting Confidential Information or constituting Company Group property in Executive’s possession or control, (ii) has deleted all Confidential Information in electronic form stored on any computer, cell phone, or other electronic device utilized by Executive, and (iii) no longer possesses any copies or originals of any of the foregoing, whether in digital, hard copy, or another form.

17.Tax Matters. The Company may withhold from any and all amounts payable to Executive under this Agreement such federal, state, local or foreign taxes as may be required to be withheld pursuant to any applicable law or regulation.

18.Section 409A. This Agreement is intended to be interpreted and applied so that the payment of the benefits set forth herein either shall either be exempt from the requirements of Section 409A of the Internal Revenue Code of 1986, as amended and any rules and regulations promulgated thereunder (collectively, “Section 409A”), or shall comply with the requirements of Section 409A. Each payment made under this Agreement will be treated as a separate payment for purposes of Section 409A and the right to a series of installment payments under this Agreement is to be treated as a right to a series of separate payments. To the extent that any reimbursements pursuant to this Agreement or otherwise are taxable to Executive, any reimbursement payment due to Executive shall be paid to Executive on or before the last day of Executive’s taxable year following the taxable year in which the related expense was incurred; provided, that, Executive has provided the Company written documentation of such expenses in a timely fashion and such expenses otherwise satisfy the Company’s expense reimbursement policies. Reimbursements pursuant to this Agreement or otherwise are not subject to liquidation or exchange for another benefit and the amount of such reimbursements that Executive receives in one taxable year shall not affect the amount of such reimbursements that Executive receives in any other taxable year. Notwithstanding any provision in this Agreement to the contrary, if any payment or benefit provided for herein would be subject to additional taxes and interest under Section 409A if Executive’s receipt of such payment or benefit is not delayed until the earlier of (i) the date of Executive’s death or (ii) the date that is six (6) months after the Termination Date (the “Section 409A Payment Date”), then such payment or benefit shall not be provided to Executive (or Executive’s estate, if applicable) until such date. Notwithstanding any of the foregoing to the contrary, the Company and its affiliates and its and their respective officers, directors, managers, employees, or agents make no guarantee that the terms of this Agreement as written comply with, or are exempt from, the provisions of Section 409A, and none of the foregoing shall have any liability for the failure of the terms of this Agreement as written to comply with, or be exempt from, the provisions of Section 409A.

19.Time to Consider; Effectiveness. Executive understands that this Agreement includes a release covering all legal rights or claims arising or accruing on or prior to the date this Agreement is executed under the Age Discrimination in Employment Act of 1967 (29 U.S.C. § 626, as amended), and all other federal, state, and local laws regarding age discrimination, whether those claims are presently known to Executive or hereafter discovered. Executive understands that Executive will have twenty-one (21) days from the later of (a) Separation Date or (b) Executive’s receipt of this Agreement to consider the terms and conditions of this Agreement. Executive understands that Executive may execute this Agreement before the expiration of such twenty-one (21) day period, but agrees that such execution will represent Executive’s knowing and voluntary waiver of such consideration period. Executive further understands that this Agreement shall be null and void if Executive fails to execute the Agreement prior to expiration of the twenty-one (21) day period. Executive may accept this Agreement by signing it and

returning it to the Company within such twenty-one (21) day period. Should Executive execute this Agreement within the twenty-one (21) day period, Executive shall have seven (7) days (the “Revocation Period”) to revoke this Agreement by indicating Executive’s desire to do so in writing delivered to the Company by no later than the seventh (7th) day after the date that Executive signs this Agreement. If the last day of the Revocation Period falls on a Saturday, Sunday or holiday, the last day of the Revocation Period will be deemed to be the next business day. If Executive revokes this Agreement prior to the expiration of the Revocation Period, this Agreement and the promises contained herein (including the Company’s obligations under Section 3 above) automatically shall be null and void. If Executive does not timely revoke this Agreement, the effective date of this Agreement shall be the eighth (8th) day after Executive signs this Agreement (the “Effective Date”).

20.Acknowledgment. EXECUTIVE EXPRESSLY ACKNOWLEDGES, REPRESENTS, AND WARRANTS THAT EXECUTIVE HAS CAREFULLY READ THIS AGREEMENT; THAT EXECUTIVE FULLY UNDERSTANDS THE TERMS, CONDITIONS, AND SIGNIFICANCE OF THIS AGREEMENT; THAT EXECUTIVE HAS HAD AMPLE TIME TO CONSIDER THIS AGREEMENT; THAT THE COMPANY HAS ADVISED AND URGED EXECUTIVE TO CONSULT WITH AN ATTORNEY CONCERNING THIS AGREEMENT; THAT EXECUTIVE HAS EXECUTED THIS AGREEMENT VOLUNTARILY, KNOWINGLY, AND WITH AN INTENT TO BE BOUND BY THIS AGREEMENT; AND THAT EXECUTIVE HAS FULL POWER AND AUTHORITY TO RELEASE EXECUTIVE’S CLAIMS AS SET FORTH HEREIN AND HAS NOT ASSIGNED ANY SUCH CLAIMS TO ANY OTHER INDIVIDUAL OR ENTITY.

21.Counterpart Agreements. This Agreement may be signed in counterparts, and by facsimile or e-mail transmission, all of which shall be considered as original documents and which together shall constitute one and the same agreement.

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date set forth below.


RUMBLEON, INC.


By:			/s/ Michael Quartieri
Dated:			January 24, 2025
Name:			Michael Quartieri
Title:			Chairman and Chief Executive Officer


EXECUTIVE

/s/ Michael W. Kennedy

Dated:			January 24, 2025

Print Name:			Michael W. Kennedy

[TO BE EXECUTED AFTER THE SEPARATION DATE]

Exhibit 10.2

EMPLOYMENT AGREEMENT

This Employment Agreement (“Agreement”) is made and entered into by and between RumbleOn, Inc. (the “Company”), and Michael Quartieri (“Employee”), effective as of January 13, 2025 (the “Effective Date”).

1.Employment.

(a)During the Employment Period (as defined in Section 4), the Company shall employ Employee, and Employee shall serve, as Chief Executive Officer of the Company and in such other positions as the Board may request from time to time. Employee shall perform the duties required of him hereunder from the Company’s Irving, Texas office or such other location that the Company may designate from time to time as its primary headquarters; provided, however, Employee acknowledges and understand that business travel may be required in the performance of Employee’s duties hereunder.

(b)During the Employment Period, Employee will also serve as a member of the board of directors of the Company (the “Board”) subject to re-nomination or re-election in accordance with the provisions of the Company’s Certificate of Incorporation and Bylaws, each as in effect and as amended from time to time. Employee will not be entitled to any additional compensation for service as a member of the Board. Employee further agrees that, at the conclusion of the Employment Period, Employee will immediately resign his position on the Board; provided, however, that the Board may waive the requirement for Employee to resign his position on the Board following the termination of the Employment Period.

2.Duties and Responsibilities. During the Employment Period, Employee shall devote Employee’s best efforts and full business time to the business of the Company and its direct and indirect subsidiaries as may exist from time to time (collectively, the Company and its direct and indirect subsidiaries are referred to as the “Company Group”) as may be requested by the Board from time to time. As Chief Executive Officer, Employee will report to the Company’s Board. Employee’s duties and responsibilities shall include those normally incidental to the position(s) identified in Section 1, as well as such additional duties as may be assigned to Employee by the Board from time to time, which duties and responsibilities may include providing services to other members of the Company Group in addition to the Company. Employee may, without violating this Section 2, (i) as a passive investment, own publicly traded securities in such form or manner as will not require any services by Employee in the operation of the entities in which such securities are owned; (ii) engage in charitable and civic activities; or (iii) engage in other business activities, in each case, so long as such investment, interests, or activities do not interfere with Employee’s ability to fulfill Employee’s duties and responsibilities under this Agreement and are not in breach of Employee’s obligations to any member of the Company Group.

3.Compensation.

(a)Base Salary. During the Employment Period, the Company shall pay to Employee an annualized base salary of $525,000 (the “Base Salary”) in consideration for Employee’s services under this Agreement, payable in substantially equal installments in conformity with the Company’s customary payroll practices for similarly situated employees as may exist from time to time, but no less frequently than monthly.

(b)Annual Bonus. For each complete calendar year that Employee is employed hereunder, Employee shall be eligible for discretionary bonus compensation with a target amount of 100% of Employee’s Base Salary (the “Annual Bonus”). The performance targets that must be achieved

in order to be eligible for certain bonus levels shall be established by the Board or a committee thereof in its discretion, and which targets may include components based on Company and personal performance. Notwithstanding the foregoing, Employee shall be eligible to receive a discretionary, pro rata bonus for the portion of the 2025 calendar year that Employee is employed by the Company hereunder (the “2025 Bonus”). Each Annual Bonus (and the 2025 Bonus), if any, shall be paid as soon as administratively feasible after the Board (or a committee thereof) certifies whether the applicable performance targets for the applicable year to which the Annual Bonus (or 2025 Bonus) relates (such applicable year, a “Bonus Year”) have been achieved, but in no event later than March 15 following the end of such Bonus Year (or, for the 2025 Bonus, no later than March 15, 2026). Notwithstanding anything in this Section 3(b) to the contrary, no Annual Bonus (or 2025 Bonus), if any, nor any portion thereof, shall be payable for any Bonus Year unless Employee remains continuously employed by the Company from the Effective Date through the date on which such Annual Bonus or 2025 Bonus is paid; provided, however, that if Employee works for the full Bonus Year but retires prior to the payment of the Annual Bonus, Employee shall be eligible to receive the Annual Bonus for such Bonus Year.

(c)One-Time Grant of Restricted Stock Units and Performance Units.

(i)Restricted Stock Unit Award. So long as the Employment Period has remained continuously in effect from the Effective Date through the grant date of such award, the Company will grant Employee a one-time award under the Company’s 2017 Stock Incentive Plan, as amended from time to time (the “Plan”), of 400,000 Restricted Stock Units (as defined in the Plan) (the “RSU Award”), which RSU Award will vest in three (3) substantially equal installments on each the first, second and third anniversary of the Effective Date, in each case, subject to the Employment Period remaining continuously in effect through the applicable vesting date and Employee’s continued compliance with any restrictive covenants by which Employee may be bound. The RSU Award grant shall be made in accordance with, and subject to, the RumbleOn, Inc. Equity Granting Policy (the “Equity Granting Policy”). The RSU Award shall be subject to the terms and conditions of the Plan and an award agreement pursuant to which it is ultimately granted. As used in this Agreement, “Business Day” means any day except a Saturday, Sunday or other day on which commercial banks in New York, New York or Dallas, Texas are authorized or required by law to be closed.

(ii)Performance Unit Award. So long as the Employment Period has remained continuously in effect from the Effective Date through the grant date of such award, the Company will grant Employee a one-time award under the Plan, of 450,000 Performance Units (as defined in the Plan) (the “PSU Award”). The PSU Award will be made subject to shareholder approval of an amendment to Section 5(a) of the Plan increasing the total number of shares of Common Stock available for grant of awards under the Plan. The applicable tranche of the PSU Award (set forth in left column of the table below) and any tranche that has a minimum closing stock price below that price that is met, shall vest on the date that the closing stock price of Common Stock has remained at or above the minimum closing stock price set forth in the right column of the table below for twenty (20) consecutive trading days, in each case, subject to the Employment Period remaining continuously in effect through such date, Employee’s continued compliance with any restrictive covenants by which Employee may be bound, and such date occurring no later than the third anniversary of the grant date (the “PSU Vesting Conditions”). If the PSU Vesting Conditions for any tranche are not met on or prior to the third anniversary of the grant date, the PSUs in such tranche shall automatically terminate and be forfeited.


Number of PSUs That Would Vest						Minimum Closing Stock Price for 20 Consecutive Trading Days
150,000 PSUs						$11.00
150,000 PSUs						$17.00
150,000 PSUs						$23.00

(iii)The PSU Award shall be made in accordance with, and subject to, the Equity Granting Policy. The PSU Award shall be subject to the terms and conditions of the Plan and an award agreement pursuant to which it is ultimately granted.

4.Term of Employment. Employee’s employment pursuant to this Agreement shall begin on the Effective Date and continue until terminated pursuant to Section 7 below. The period from the Effective Date through the date of the termination of Employee’s employment pursuant to this Agreement, regardless of the time or reason for such termination, shall be referred to herein as the “Employment Period.”

5.Expenses. Subject to Section 23, the Company shall reimburse Employee for Employee’s reasonable, out-of-pocket business-related expenses incurred in the performance of Employee’s duties under this Agreement; provided, however, that any expenses shall be incurred and documented in accordance with the Company’s expense reimbursement policies as in effect from time to time. Any reimbursement of expenses shall be made by the Company upon or following receipt of Employee’s claim for such expense reimbursement made in accordance with applicable Company policies (but in any event not later than the close of Employee’s taxable year following the taxable year in which the expense is incurred by Employee).

6.Benefits. During the Employment Period, Employee shall be eligible to participate in the same benefit plans and programs in which executive level Company employees are eligible to participate, subject to the terms and conditions of the applicable plans and programs in effect from time to time. Employee shall be eligible for up to twenty (20) days of vacation each calendar year, which vacation time shall accrue and be taken pursuant to the Company’s vacation policies as in effect from time to time. The Company shall not, however, by reason of this Section 6, be obligated to institute, maintain, or refrain from changing, amending, or discontinuing, any benefit plan or policy, so long as such changes are similarly applicable to similarly situated Company employees generally.

7.Termination of Employment.

(a)Company’s Right to Terminate Employee’s Employment for Cause. The Company shall have the right to terminate Employee’s employment hereunder at any time for Cause. For purposes of this Agreement, “Cause” shall mean:

(i)Employee’s material breach of this Agreement or any other written agreement between Employee and any member of the Company Group;

(ii)Employee’s material breach of any written policy or code of conduct established by any member of the Company Group and applicable to Employee;

(iii)Employee’s violation of any law applicable to the workplace (including any law regarding anti-harassment, anti-discrimination, or anti-retaliation);

(iv)Employee’s gross negligence, willful misconduct, breach of fiduciary duty, fraud, theft or embezzlement;

(v)the commission by Employee of, or conviction or indictment of Employee for, or plea of nolo contendere by Employee to, any felony (or state law equivalent) or any crime involving moral turpitude; or

(vi)Employee’s willful failure or refusal, other than due to Disability, to perform Employee’s obligations pursuant to this Agreement or to follow any lawful directive of the Board; provided, however, that if Employee’s actions or omissions as set forth in this Section 7(a)(vi) are of such a nature that the Board determines that they are curable by Employee, such actions or omissions must remain uncured thirty (30) days after the Board first provided Employee written notice of the obligation to cure such actions or omissions.

Notwithstanding anything to the contrary, a resignation by Employee at a time when grounds for Cause exist shall be deemed to be a termination of Employee’s employment by the Company for Cause.

(b)The Company’s Right to Terminate Other than for Cause. The Company shall have the right to terminate Employee’s employment for convenience (i.e., without Cause) at any time and for any reason, or no reason at all, upon written notice to Employee.

(c)Employee’s Right to Terminate for Good Reason. Employee shall have the right to terminate Employee’s employment with the Company for Good Reason, as set forth herein. For purposes of this Agreement, “Good Reason” shall mean:

(i)a material breach by the Company of any of its material obligations under this Agreement;

(ii)a material reduction in Employee’s Base Salary;

(iii)a relocation by more than 50 miles of Company’s current principal place of business;

(iv)a material diminution by the Company of Employee’s duties or responsibilities in a manner which is inconsistent with Employee’s position or which has or is reasonably likely to have a material adverse effect on Employee’s status or authority; or

(v)a Change in Control (as defined in the RumbleOn, Inc. 2017 Stock Incentive Plan, as may be amended or restated from time to time) of the Company.

Notwithstanding the foregoing provisions of this Section 7(c) or any other provision of this Agreement to the contrary, any assertion by Employee of a termination for Good Reason shall not be effective unless all of the following conditions are satisfied: (A) the condition described in Section 7(c)(i)-(iv) giving rise to Employee’s termination of employment must have arisen without Employee’s consent; (B) Employee must provide written notice to the Board of the existence of such condition(s) within thirty (30) days after Employee has knowledge of the initial occurrence of such condition(s); (C) the condition(s) specified in such notice must remain uncorrected for thirty (30) days following the Board’s receipt of such written notice (the “Cure Period”); and (D) the date of Employee’s termination of employment must occur within five (5) days following the Cure Period. Further notwithstanding the foregoing, no suspension of Employee or a reduction in Employee’s authority, duties and responsibilities in conjunction with any

leave required, or other action taken, by the Company as part of any investigation into alleged wrongdoing by such Employee shall give rise to Good Reason.

(d)Death or Disability. Upon the death of Employee, or upon written notice from the Company following Employee’s Disability, Employee’s employment with the Company shall automatically (and without any further action by any person or entity) terminate with no further obligation under this Agreement of either party hereunder. For purposes of this Agreement, a “Disability” shall exist if the Board determines that Employee is unable to perform the essential functions of Employee’s position (after accounting for reasonable accommodation, if applicable and required by applicable law), due to physical or mental impairment that continues, or can reasonably be expected to continue, for a period in excess of ninety (90) consecutive days or one hundred-twenty (120) days, whether or not consecutive (or for any longer period as may be required by applicable law), in any twelve (12)-month period.

(e)Employee’s Right to Terminate for Convenience. In addition to Employee’s right to terminate Employee’s employment for Good Reason, Employee shall have the right to terminate Employee’s employment with the Company for convenience (i.e., without Good Reason) at any time and for any other reason, or no reason at all, upon thirty (30) days’ advance written notice to the Company; provided, however, that if Employee has provided notice to the Company of Employee’s termination of employment, the Company may determine, in its sole discretion, that such termination shall be effective on any date prior to the effective date of termination provided in such notice (and, if such earlier date is so required, then it shall not change the basis for Employee’s termination of employment nor be construed or interpreted as a termination of employment pursuant to Section 7(b)).

(f)Effect of Termination.

(i)Termination by the Company for Cause; Resignation by Employee without Good Reason; Termination Due to Death or Disability. If Employee’s employment hereunder is terminated by the Company for Cause (including a resignation by Employee at a time when grounds for Cause exist), Employee resigns without Good Reason, or Employee’s employment terminates due to Employee’s death or Disability, then Employee will be entitled to receive (A) all accrued but unpaid Base Salary through the date of termination of Employee’s employment, (B) any unpaid or unreimbursed expenses incurred in accordance with applicable Company policy, and (C) any benefits under the Company’s employee benefit plans in accordance with the terms contained therein (collectively, the “Accrued Obligations”).

(ii)Termination by the Company without Cause; Resignation by Employee for Good Reason.

Employee’s employment, engagement, or affiliation with the Company and any other member of the Company Group or the termination of such employment, engagement or affiliation, but excluding all claims to severance payments Employee may have under this Section 7 and any other claims Employee cannot release under applicable law; and (2) abides by the terms of each of Sections 9, 10, and 11, then, in addition to the Accrued Obligations (which Employee shall be entitled to receive regardless of whether Employee satisfies the Release requirement described herein), the Company shall make severance payments to Employee in a total amount equal to twelve (12) months of Employee’s Base Salary as in effect on the date that Employee’s employment terminates (such date, the “Termination Date”) (such total severance payment, the “Severance Payment”). The Severance Payment will be divided into, and paid, in substantially equal installments on the Company’s regular payroll dates for twelve (12) months following the Termination Date beginning on the Company’s first regularly scheduled pay date that is on or after the date that is sixty (60) days after the Termination Date (the “First Payment Date”); provided, however, that on the First Payment Date, the Company shall pay to Employee, without interest, a number of such installments equal to the number of such installments that would have been paid during the period beginning on the Termination Date and ending on the First Payment Date had the installments been paid on the Company’s regularly scheduled pay dates on or following the Termination Date, and each of the remaining installments shall be paid on the Company’s regularly scheduled pay dates applicable to the period through the remainder of the period that is twelve (12) months after the Termination Date.

(B)If, Employee elects, within the time period prescribed pursuant to the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended (“COBRA”), to continue coverage under the Company’s group health plans pursuant to COBRA for Employee and Employee’s eligible dependents, then the Company shall provide for the payment of Employee’s monthly COBRA payment for Employee and any of Employee’s dependents that were participating in such plan immediately prior to Employee’s termination (the “COBRA Subsidy”). The Company will provide the COBRA Subsidy until the earliest of: (i) the twelve (12) month anniversary of the Termination Date; (ii) the date Employee is no longer eligible to receive COBRA continuation coverage, or (iii) the date on which Employee becomes eligible to receive coverage under a group health plan sponsored by another employer (and any such eligibility shall promptly be reported to the Company) (such period, the “COBRA Period”). If the Company cannot provide the COBRA Subsidy without violating applicable law or is otherwise unable to continue to cover Employee or Employee’s dependents under its group health insurance plans, then the Company shall pay Employee an equivalent monthly cash payment such that Employee receives, on an after-tax basis, the same amount reimbursement for COBRA benefits for the COBRA Period.

(C)For the avoidance of doubt, the Severance Payment and COBRA Subsidy (and any portion thereof) shall not be payable if Employee’s employment hereunder terminates due to Employee’s death, Disability, resignation without Good Reason, or termination by the Company for Cause.

(D)If Employee does not timely execute and return the Release as provided for in the Release, or, if applicable, Employee has revoked the Release prior to

the expiration of any revocation period detailed in the Release, then Employee shall not be entitled to any portion of the Severance Payment or the COBRA Subsidy.

(g)After-Acquired Evidence. Notwithstanding any provision of this Agreement to the contrary, in the event that the Company determines that Employee is eligible to receive the Severance Payment or COBRA Subsidy pursuant to Section 7(f)(ii) but, after such determination, the Company subsequently acquires evidence or determines that: (i) Employee has failed to abide by the terms of Sections 9, 10, or 11; or (ii) a Cause condition existed prior to the Termination Date that, had the Company been fully aware of such condition, would have given the Company the right to terminate Employee’s employment pursuant to Section 7(a), then the Company shall have the right to cease the payment of any future installments of the Severance Payment and COBRA Subsidy and Employee shall promptly return to the Company all installments of the Severance Payment and COBRA Subsidy received by Employee prior to the date that the Company determines that the conditions of this Section 7(g) have been satisfied.

8.Disclosures. Employee hereby represents and warrants that as of the Effective Date, there exist no Conflicts of Interest. Promptly (and in any event, within three (3) Business Days) upon becoming aware of (i) any actual or potential Conflict of Interest or (ii) any lawsuit, claim, charge or arbitration filed against Employee or any trust or vehicle owned or controlled by Employee, in each case, Employee shall disclose such actual or potential Conflict of Interest or such lawsuit, claim, charge or arbitration to the Board. A “Conflict of Interest” shall exist when Employee engages in, or plans to engage in, any activities, associations, or interests that conflict with, or create an appearance of a conflict with, Employee’s duties, responsibilities, authorities, or obligations for and to any member of the Company Group.

9.Confidentiality. In the course of Employee’s employment with the Company and the performance of Employee’s duties on behalf of the Company Group hereunder, Employee will be provided with, and will have access to, Confidential Information (as defined below). In consideration of Employee’s receipt and access to such Confidential Information, and as a condition of Employee’s employment hereunder, Employee shall comply with this Section 9.

(a)Both during the Employment Period and thereafter, except as expressly permitted by this Agreement or by directive of the Board, Employee shall not disclose any Confidential Information to any person or entity and shall not use any Confidential Information except for the benefit of the Company Group. Employee shall follow all Company Group policies and protocols regarding the security of all documents and other materials containing Confidential Information (regardless of the medium on which Confidential Information is stored). The covenants of this Section 9(a) shall apply to all Confidential Information, whether now known or later to become known to Employee during the period that Employee is employed by the Company or any other member of the Company Group.

(b)Notwithstanding any provision of Section 9(a) to the contrary, Employee may make the following disclosures and uses of Confidential Information:

(i)disclosures to other employees of a member of the Company Group who need to know the information in connection with the businesses of the Company Group;

(ii)disclosures and uses that are approved in writing by the Board; or

(iii)disclosures to a person or entity that has (x) been retained by a member of the Company Group to provide services to one or more members of the Company Group and

(y) agreed in writing to abide by the terms of a confidentiality agreement in a form acceptable to the Company.

(c)Upon the end of the Employment Period, and at any other time upon request of the Company (whether before or after expiration of the Employment Period), Employee shall promptly surrender and deliver to the Company all documents (including electronically stored information) and all copies thereof and all other materials of any nature containing or pertaining to all Confidential Information and any other Company Group property (including any Company Group-issued computer, mobile device or other equipment) in Employee’s possession, custody or control and Employee shall not retain any such documents or other materials or property of the Company Group. Within five (5) Business Days of any such request, Employee shall certify to the Company in writing that all such documents, materials and property have been returned to the Company.

(d)“Confidential Information” means all confidential, competitively valuable, non-public or proprietary information that is conceived, made, developed or acquired by or disclosed to Employee (whether conveyed orally or in writing), individually or in conjunction with others, during the period that Employee is employed by the Company or any other member of the Company Group (whether during business hours or otherwise and whether on the Company’s premises or otherwise) including: (i) technical information of any member of the Company Group, its affiliates, its customers or other third parties, including computer programs, software, databases, data, ideas, know-how, formulae, compositions, processes, discoveries, machines, inventions (whether patentable or not), designs, developmental or experimental work, techniques, improvements, work in process, research or test results, original works of authorship, training programs and procedures, diagrams, charts, business and product development plans, and similar items; (ii) information relating to any member of the Company Group’s businesses or properties, products or services (including all such information relating to corporate opportunities, operations, future plans, methods of doing business, business plans, strategies for developing business and market share, research, financial and sales data, pricing terms, evaluations, opinions, interpretations, acquisition prospects, the identity of customers or acquisition targets or their requirements, the identity of key contacts within customers’ organizations or within the organization of acquisition prospects, or marketing and merchandising techniques, prospective names and marks); (iii) other valuable, confidential information and trade secrets of any member of the Company Group, its affiliates, its customers or other third parties; and (iv) any other information that is competitively valuable to any member of the Company Group by virtue of not being publicly known. Moreover, all documents, videotapes, written presentations, brochures, drawings, memoranda, notes, records, files, correspondence, manuals, models, specifications, computer programs, e-mail, voice mail, electronic databases, maps, drawings, architectural renditions, models and all other writings or materials of any type including or embodying any of such information, ideas, concepts, improvements, discoveries, inventions and other similar forms of expression are and shall be the sole and exclusive property of the Company or the other applicable member of the Company Group and be subject to the same restrictions on disclosure applicable to all Confidential Information pursuant to this Agreement. For purposes of this Agreement, Confidential Information shall not include any information that (x) is or becomes generally available to the public other than as a result of a disclosure or wrongful act of Employee or any of Employee’s agents; (y) was available to Employee on a non-confidential basis before its disclosure by a member of the Company Group; or (z) becomes available to Employee on a non-confidential basis from a source other than a member of the Company Group; provided, however, that such source is not bound by a confidentiality agreement with, or other obligation with respect to confidentiality to, a member of the Company Group.

(e)Notwithstanding the foregoing, nothing in this Agreement shall prohibit or restrict Employee from lawfully: (i) initiating communications directly with, cooperating with, providing

information to, causing information to be provided to, or otherwise assisting in an investigation by, any governmental or regulatory agency or commission, including the Securities and Exchange Commission, Equal Employment Opportunity Commission, National Labor Relations Board, or any other state or local analogue (each a “Government Agency”) regarding a possible violation of any law; (ii) responding to any inquiry or legal process directed to Employee from any Governmental Agency; (iii) testifying, participating or otherwise assisting in any action or proceeding by any Governmental Agency relating to a possible violation of law; (iv) discussing or disclosing information related to Employee’s general job duties or responsibilities; or (v) making any other disclosures that are protected under the whistleblower provisions of any applicable law. Additionally, pursuant to the federal Defend Trade Secrets Act of 2016, and other applicable law, an individual shall not be prohibited from or held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret or other Confidential Information that: (A) is made (1) in confidence to a federal, state or local government official, either directly or indirectly, or to an attorney or law enforcement official and (2) solely for the purpose of reporting or investigating a suspected violation of law; (B) is made to the individual’s attorney in relation to a lawsuit for retaliation against the individual for reporting a suspected violation of law; or (C) is made in a complaint or other document filed in a lawsuit or proceeding, if such filing is made under seal. Nothing in this Agreement requires Employee to obtain prior authorization before engaging in any conduct described in this Section 9(e), or to notify the Company that Employee has engaged in any such conduct. Further, nothing herein shall be construed in a manner that would violate any applicable law.

10.Non-Competition; Non-Solicitation.

(a)The Company shall provide Employee access to Confidential Information for use only during the Employment Period, and Employee acknowledges and agrees that the Company Group will be entrusting Employee, in Employee’s unique and special capacity, with developing the goodwill of the Company Group, and in consideration of the Company providing Employee with access to Confidential Information and as an express incentive for the Company to enter into this Agreement and employ Employee hereunder, Employee has voluntarily agreed to the covenants set forth in this Section 10. Employee agrees and acknowledges that the limitations and restrictions set forth herein are reasonable in all respects, do not interfere with public interests, will not cause Employee undue hardship, and are material and substantial parts of this Agreement intended and necessary to prevent unfair competition and to protect the Company Group’s Confidential Information, customer and employee relationships, goodwill and legitimate business interests.

(b)During the period that Employee is employed by any member of the Company Group and continuing for twelve (12) months after the period that Employee is no longer employed by any member of the Company Group, Employee shall not, without the prior written approval of the Board, directly or indirectly, for Employee or on behalf of or in conjunction with any other person or entity of any nature:

(i)engage in or participate within the Market Area in competition with any member of the Company Group in any aspect of the Business, which prohibition shall prevent Employee from directly or indirectly: (A) owning, managing, operating, or being an officer or director of, any business that competes with any member of the Company Group in the Market Area, or (B) joining, becoming an employee or consultant of, or otherwise being affiliated with, any person or entity engaged in, or planning to engage in, the Business in the Market Area in competition, or anticipated competition, with any member of the Company Group in any capacity (with respect to this clause (B)) in which Employee’s duties or responsibilities involve direct or

indirect oversight of, or responsibility for, duties or responsibilities that are the same or similar to the duties or responsibilities that Employee had on behalf of any member of the Company Group;

(ii)solicit, canvass, approach, encourage, entice or induce any customer or supplier of any member of the Company Group with whom or which Employee had contact on behalf of any member of the Company Group or about whom or which Employee obtained Confidential Information or for whom or which Employee had direct or indirect responsibilities on behalf of the Company Group to cease or lessen such customer’s or supplier’s business in the Market Area with any member of the Company Group; or

(iii)solicit, canvass, approach, encourage, entice or induce any employee or contractor of any member of the Company Group to terminate his, her or its employment or engagement with any member of the Company Group or hire or engage any employee or contractor of any member of the Company Group.

(c)The following terms shall have the following meanings:

(i)“Business” shall mean the business and operations that are the same or similar to those performed by the Company and any other member of the Company Group for which Employee provides services or about which Employee obtains Confidential Information during the Employment Period, which business and operations include: the sale or lease of new or pre-owned motorcycles, three-wheeled motorcycles/autocycles, snowmobiles, watercraft, ATVs, UTVs, side-by-sides, or other modes of transportation for either on-road or off-highway use (“Powersports Equipment”); the sale, leasing, rental, financing, and servicing (including supply of parts) of, and ancillary activities relating to Powersports Equipment; and any other business engaged in by any member of the Company Group during Employee’s employment therewith.

(ii)“Market Area” shall mean any location within fifty (50) miles of any retail location operated by the Company or another member of the Company Group as of the time that Employee ceases to be employed by the Company or any other member of the Company Group; provided, however, the Market Area shall not include any geographic area within the State of California.

(d)Because of the difficulty of measuring economic losses to the Company Group as a result of a breach or threatened breach of the covenants set forth in Section 9 and in this Section 10, and because of the immediate and irreparable damage that would be caused to the members of the Company Group for which they would have no other adequate remedy, the Company and each other member of the Company Group shall be entitled to enforce the foregoing covenants, in the event of a breach or threatened breach, by injunctions and restraining orders from any court of competent jurisdiction, without the necessity of showing any actual damages or that money damages would not afford an adequate remedy, and without the necessity of posting any bond or other security. The aforementioned equitable relief shall not be the Company’s or any other member of the Company Group’s exclusive remedy for a breach but instead shall be in addition to all other rights and remedies available to the Company and each other member of the Company Group at law and equity.

court of competent jurisdiction shall determine that the scope, time or territorial restrictions set forth are unreasonable, then it is the intention of the parties that such restrictions be enforced to the fullest extent which such arbitrator or court deems reasonable, and this Agreement shall thereby be reformed.

(f)Employee may, without violating this Section 10, own, as a passive investment, shares of capital stock of a publicly-held corporation that engages in the Business if (i) such shares are actively traded on an established national securities market in the United States or any other foreign securities exchange, (ii) the number of shares of such corporation’s capital stock that are owned beneficially (directly or indirectly) by Employee represents less than one percent (1%) of the total number of shares of such corporation’s capital stock outstanding, and (iii) Employee is not associated directly or indirectly with such corporation or with any affiliate of such corporation. The foregoing limitations on ownership shall not apply to Employee’s ownership of stock issued by the Company.

11.Ownership of Intellectual Property.

(a)Employee agrees that the Company shall own, and Employee hereby assigns, all right, title and interest (including patent rights, copyrights, trade secret rights, mask work rights, trademark rights, and all other intellectual and industrial property rights of any sort throughout the world) relating to any and all inventions (whether or not patentable), discoveries, developments, improvements, innovations, works of authorship, mask works, designs, know-how, ideas, formulae, processes, techniques, data and information authored, created, contributed to, made or conceived or reduced to practice, in whole or in part, by Employee during the period in which Employee is employed by the Company or any other member of the Company Group, whether or not registerable under U.S. law or the laws of other jurisdictions, that either (i) relate, at the time of conception, reduction to practice, creation, derivation or development, to any member of the Company Group’s businesses or actual or anticipated research or development, or (ii) were developed on any amount of the Company’s or any other member of the Company Group’s time or with the use of any member of the Company Group’s equipment, supplies, facilities or Confidential Information (all of the foregoing collectively referred to herein as “Company Intellectual Property”), and Employee shall promptly disclose all Company Intellectual Property to the Company in writing. To support Employee’s disclosure obligation herein, Employee shall keep and maintain adequate and current written records of all Company Intellectual Property made by Employee (solely or jointly with others) during the period in which Employee is or has been employed by the Company or any other member of the Company Group in such form as may be specified from time to time by the Company. These records shall be available to, and remain the sole property of, the Company at all times.

(b)All of Employee’s works of authorship and associated copyrights created during the period in which Employee is employed by the Company or any other member of the Company Group and in the scope of Employee’s employment or engagement shall be deemed to be “works made for hire” within the meaning of the Copyright Act. To the extent any right, title and interest in and to Company Intellectual Property cannot be assigned by Employee to the Company, Employee shall grant, and does hereby grant, to the Company Group an exclusive, perpetual, royalty-free, transferable, irrevocable, worldwide license (with rights to sublicense through multiple tiers of sublicensees) to make, have made, use, sell, offer for sale, import, export, reproduce, practice and otherwise commercialize such rights, title and interest.

any Moral Rights under applicable law, Employee hereby ratifies and consents to any action that may be taken with respect to such Moral Rights by or authorized by the Company or any member of the Company Group, and Employee hereby waives and agrees not to assert any Moral Rights with respect to such Moral Rights. Employee shall confirm any such ratifications, consents, waivers, and agreements from time to time as requested by the Company.

(d)All inventions (whether or not patentable), original works of authorship, designs, know-how, mask works, ideas, trademarks or names, information, developments, improvements, and trade secrets of which Employee is the sole or joint author, creator, contributor, or inventor that were made or developed by Employee prior to Employee’s employment with the Company or any other member of the Company Group, or in which Employee asserts any intellectual property right, and which are applicable to or relate in any way to the business, products, services, or demonstrably anticipated research and development or business of any member of the Company Group (“Prior Inventions”) are listed on Exhibit A, and Employee represents that Exhibit A is a complete list of all such Prior Inventions. If no such list is attached, Employee hereby represents and warrants that there are no Prior Inventions, and Employee shall make no claim of any rights to any Prior Inventions. If, in the course of Employee’s employment with the Company or any other member of the Company Group, Employee uses in connection with or otherwise incorporates into the product, process, or device of any member of the Company Group a Prior Invention, the Company Group is hereby granted and will have a nonexclusive, royalty-free, irrevocable, perpetual, worldwide license to make, have made, modify, use, import, export, offer for sale, sell and otherwise commercialize such Prior Invention as part of or in connection with (i) such product, process, or device of any member of the Company Group and (ii) the conduct of the business of the Company Group.

(e)Employee shall perform, during and after the period in which Employee is or has been employed by the Company or any other member of the Company Group, all acts deemed necessary or desirable by the Company to permit and assist each member of the Company Group, at the Company’s expense, in obtaining and enforcing the full benefits, enjoyment, rights and title throughout the world in the Company Intellectual Property and Confidential Information assigned, to be assigned, or licensed to the Company under this Agreement. Such acts may include execution of documents and assistance or cooperation (i) in the filing, prosecution, registration, and memorialization of assignment of any applicable patents, copyrights, mask work, or other applications, (ii) in the enforcement of any applicable patents, copyrights, mask work, moral rights, trade secrets, or other proprietary rights, and (iii) in other legal proceedings related to the Company Intellectual Property or Confidential Information.

(f)In the event that the Company (or, as applicable, a member of the Company Group) is unable for any reason to secure Employee’s signature to any document required to file, prosecute, register, or memorialize the assignment of any patent, copyright, mask work or other applications or to enforce any patent, copyright, mask work, moral right, trade secret or other proprietary right under any Confidential Information or Company Intellectual Property (including derivative works, improvements, renewals, extensions, continuations, divisionals, continuations in part, continuing patent applications, reissues, and reexaminations of such Company Intellectual Property), Employee hereby irrevocably designates and appoints the Company and each of the Company’s duly authorized officers and agents as Employee’s agents and attorneys-in-fact to act for and on Employee’s behalf and instead of Employee (i) to execute, file, prosecute, register and memorialize the assignment of any such application, (ii) to execute and file any documentation required for such enforcement, and (iii) to do all other lawfully permitted acts to further the filing, prosecution, registration, memorialization of assignment, issuance, and enforcement of patents, copyrights, mask works, moral rights, trade secrets or other rights under the

Confidential Information or Company Intellectual Property, all with the same legal force and effect as if executed by Employee.

(g)In the event that Employee enters into, on behalf of any member of the Company Group, any contracts or agreements relating to any Confidential Information or Company Intellectual Property, Employee shall assign such contracts or agreements to the Company (or the applicable member of the Company Group) promptly, and in any event, prior to Employee’s termination. If the Company (or the applicable member of the Company Group) is unable for any reason to secure Employee’s signature to any document required to assign said contracts or agreements, or if Employee does not assign said contracts or agreements to the Company (or the applicable member of the Company Group) prior to Employee’s termination, Employee hereby irrevocably designates and appoints the Company (or the applicable member of the Company Group) and each of the Company’s duly authorized officers and agents as Employee’s agents and attorneys-in-fact to act for and on Employee’s behalf and instead of Employee to execute said assignments and to do all other lawfully permitted acts to further the execution of said documents.

12.Defense of Claims. During the Employment Period and thereafter, upon request from the Company, Employee shall: (a) cooperate with the Company Group in the defense of any claims or actions that may be made by or against any member of the Company Group that relate to Employee’s actual or prior areas of responsibility under this Agreement, and (b) provide such information as the Company may reasonably request with respect to Employee’s services performed under this Agreement for the Company and the other members of the Company Group.

13.Section 280G. Notwithstanding any provision of this Agreement or any other plan, agreement, or arrangement to the contrary, if any of the payments or benefits provided or to be provided by the Company or any other member of the Company Group to Employee pursuant to this Agreement or otherwise (“Covered Payments”) constitute “parachute payments” within the meaning of Section 280G of the Internal Revenue Code of 1986 (the “Code”), and the applicable Treasury regulations and administrative guidance issued thereunder, and would, but for this Section 13, be subject to the excise tax imposed under Section 4999 of the Code, then such Covered Payments shall be reduced (but not below zero) to the minimum extent necessary to ensure that no portion of the Covered Payments is subject to such excise tax, with any such reduction to be made by the Company in its discretion (and consistent with the requirements of Section 409A (as defined below)).

14.Withholdings; Deductions. The Company may withhold and deduct from any benefits and payments made or to be made pursuant to this Agreement (a) all federal, state, local and other taxes as may be required pursuant to any law or governmental regulation or ruling and (b) any deductions consented to in writing by Employee.

and not to any particular provision hereof. Unless the context requires otherwise, the word “or” is not exclusive. Wherever the context so requires, the masculine gender includes the feminine or neuter, and the singular number includes the plural and conversely. All references to “including” shall be construed as meaning “including without limitation.” Neither this Agreement nor any uncertainty or ambiguity herein shall be construed or resolved against any party hereto, whether under any rule of construction or otherwise, on the basis that the party did or did not draft it. On the contrary, this Agreement has been reviewed by each of the parties hereto and shall be construed and interpreted according to the ordinary meaning of the words used so as to fairly accomplish the purposes and intentions of the parties hereto.

16.Applicable Law; Submission to Jurisdiction. This Agreement shall in all respects be construed according to the laws of the State of Texas without regard to its conflict of laws principles that would result in the application of the laws of another jurisdiction. With respect to any claim or dispute related to or arising under this Agreement, the parties hereby agree that should any resort to a court be necessary and permitted under this Agreement, then they consent to the exclusive jurisdiction, forum and venue of the state and federal courts (as applicable) located in Dallas, Texas.

17.Entire Agreement and Amendment; Satisfaction of Prior Obligations.

(a)This Agreement and any award agreement referenced in Section 3(c) contains the entire agreement of the parties with respect to the matters covered herein and supersedes all prior and contemporaneous agreements and understandings (including any offer letter or similar agreement), oral or written, between the parties hereto concerning the subject matter hereof.

(b)This Agreement may be amended only by a written instrument executed by both parties hereto.

18.Waiver of Breach. Any waiver of this Agreement must be executed by the party to be bound by such waiver. No waiver by either party hereto of a breach of any provision of this Agreement by the other party, or of compliance with any condition or provision of this Agreement to be performed by such other party, will operate or be construed as a waiver of any subsequent breach by such other party of any similar or dissimilar provision or condition at the same or any subsequent time. The failure of either party hereto to take any action by reason of any breach will not deprive such party of the right to take action at any time.

19.Assignment. This Agreement is personal to Employee, and neither this Agreement nor any rights or obligations hereunder shall be assignable or otherwise transferred by Employee. The Company may assign this Agreement without Employee’s consent, including to any member of the Company Group and to any successor to or acquirer of (whether by merger, purchase or otherwise) all or substantially all of the equity, assets or businesses of the Company.

20.Notices. Notices provided for in this Agreement shall be in writing and shall be deemed to have been duly received (a) when delivered in person, (b) on the first Business Day after such notice is sent by express overnight courier service, or (c) on the second Business Day following deposit with an internationally-recognized second-day courier service with proof of receipt maintained, in each case, to the following address, as applicable:

If to the Company, addressed to:

RumbleOn, Inc.
901 W. Walnut Hill Lane

Irving, Texas 75038
Attn: Chief Executive Officer

If to Employee, addressed to:

Michael Quartieri
[***]

21.Counterparts. This Agreement may be executed in any number of counterparts, including by electronic mail or facsimile, each of which when so executed and delivered shall be an original, but all such counterparts shall together constitute one and the same instrument. Each counterpart may consist of a copy hereof containing multiple signature pages, each signed by one party, but together signed by both parties hereto.

22.Deemed Resignations. Except as otherwise determined by the Board or as otherwise agreed to in writing by Employee and any member of the Company Group prior to the termination of Employee’s employment with the Company or any member of the Company Group, any termination of Employee’s employment shall constitute, as applicable, an automatic resignation of Employee from all roles that Employee holds with the Company and any other member of the Company Group (including, as applicable, any roles as an officer, director, or in any other role).

23.Section 409A.

(a)Notwithstanding any provision of this Agreement to the contrary, all provisions of this Agreement are intended to comply with Section 409A of the Code, and the applicable Treasury regulations and administrative guidance issued thereunder (collectively, “Section 409A”) or an exemption therefrom and shall be construed and administered in accordance with such intent. Any payments under this Agreement that may be excluded from Section 409A either as separation pay due to an involuntary separation from service or as a short-term deferral shall be excluded from Section 409A to the maximum extent possible. For purposes of Section 409A, each installment payment provided under this Agreement shall be treated as a separate payment. Any payments to be made under this Agreement upon a termination of Employee’s employment shall only be made if such termination of employment constitutes a “separation from service” under Section 409A.

(b)To the extent that any right to reimbursement of expenses or payment of any benefit in-kind under this Agreement constitutes nonqualified deferred compensation (within the meaning of Section 409A), (i) any such expense reimbursement shall be made by the Company no later than the last day of Employee’s taxable year following the taxable year in which such expense was incurred by Employee, (ii) the right to reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit, and (iii) the amount of expenses eligible for reimbursement or in-kind benefits provided during any taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits to be provided in any other taxable year; provided, that the foregoing clause shall not be violated with regard to expenses reimbursed under any arrangement covered by Section 105(b) of the Code solely because such expenses are subject to a limit related to the period in which the arrangement is in effect.

Employee’s death or (ii) the date that is six (6) months after the Termination Date (such date, the “Section 409A Payment Date”), then such payment or benefit shall not be provided to Employee (or Employee’s estate, if applicable) until the Section 409A Payment Date.

(d)Notwithstanding the foregoing, the Company makes no representations that the payments and benefits provided under this Agreement are exempt from, or compliant with, Section 409A and in no event shall any member of the Company Group be liable for all or any portion of any taxes, penalties, interest or other expenses that may be incurred by Employee on account of non-compliance with Section 409A.

24.Effect of Termination. The provisions of Sections 7-14 and 26, and those provisions necessary to interpret and enforce them, shall survive any termination of this Agreement and any termination of the employment relationship between Employee and the Company.

25.Third-Party Beneficiaries. Each member of the Company Group that is not a signatory to this Agreement shall be a third-party beneficiary of Employee’s obligations under Sections 8, 9, 10, 11, 12, 13 and 26 and shall be entitled to enforce such obligations as if a party hereto.

26.Clawback. To the extent required by Company policy, applicable law, government regulation or any applicable securities exchange listing standards, amounts paid or payable under this Agreement or the award agreement referenced in Section 3(c) shall be subject to the provisions of any applicable clawback policies or procedures adopted by the Company or any other applicable member of the Company Group including pursuant to applicable law, government regulation or applicable securities exchange listing requirements, which clawback policies or procedures may provide for forfeiture and/or recoupment of amounts paid or payable under this Agreement, the award agreement referenced in Section 3(c) or any other agreement. The Company and each other member of the Company Group reserves the right, without the consent of Employee, to adopt any such clawback policies and procedures that are consistent with the preceding sentence, including such policies and procedures applicable to this Agreement and the award agreement referenced in Section 3(c) with retroactive effect.

27.Severability. If a court of competent jurisdiction determines that any provision of this Agreement (or portion thereof) is invalid or unenforceable, then (a) the invalidity or unenforceability of that provision (or portion thereof) shall not affect the validity or enforceability of any other provision of this Agreement, and all other provisions (and such provision after removal of the invalid or unenforceable portion thereof) shall remain in full force and effect and (b) the Company and Employee agree that an arbitrator or reviewing court shall have the authority to “blue pencil” or otherwise modify such provision so as to render it enforceable while maintaining the original intent of the parties to the fullest extent permitted by applicable law.

[Remainder of Page Intentionally Blank;
Signature Page Follows.]

Employee and the Company each have caused this Agreement to be executed and effective as of the Effective Date.


			EMPLOYEE
			/s/ Michael Quartieri
			Michael Quartieri
			RUMBLEON, INC.
			By:			/s/ Rebecca C. Polak
			Name:			Rebecca C. Polak
			Title:			Lead Independent Director

Signature Page to Employment Agreement

EXHIBIT A

PRIOR INVENTIONS

1. The following is a complete list of all Prior Inventions relevant to the subject matter of Employee’s employment by the Company that have been made or conceived or first reduced to practice by Employee alone or jointly with others prior to Employee’s employment with or affiliation with the Company or any other member of the Company Group:

Check appropriate space(s):

☒ None.

☐ See below:

☐ Due to confidentiality agreements with a prior employer, Employee cannot disclose certain Prior Inventions that would otherwise be included on the above-described list.

☐ Additional sheets attached.

2. Employee proposes to bring to Employee’s employment the following devices, materials, and documents of a former employer or other person to whom Employee has an obligation of confidentiality that is not generally available to the public, which materials and documents may be used in Employee’s employment pursuant to the express written authorization of Employee’s former employer or such other person (a copy of which is attached to this Agreement):

Check appropriate space(s):

☒ None.

☐ See below.

☐ Additional sheets attached.

Exhibit A

Exhibit 10.3

EMPLOYMENT AGREEMENT

This Employment Agreement (“Agreement”) is made and entered into by and between RumbleOn, Inc. (the “Company”), and Cameron Tkach (“Employee”), effective as of January 13, 2025 (the “Effective Date”).

1.Employment. During the Employment Period (as defined in Section 4), the Company shall employ Employee, and Employee shall serve, as Executive Vice President and Chief Operating Officer of the Company and in such other positions as the Company may request from time to time. Employee shall perform the duties required of him hereunder from the Company’s Irving, Texas office or such other location that the Company may designate from time to time as its primary headquarters; provided, however, Employee acknowledges and understand that business travel may be required in the performance of Employee’s duties hereunder.

2.Duties and Responsibilities. During the Employment Period, Employee shall devote Employee’s best efforts and full business time to the business of the Company and its direct and indirect subsidiaries as may exist from time to time (collectively, the Company and its direct and indirect subsidiaries are referred to as the “Company Group”) as may be requested by the Company from time to time. As Executive Vice President and Chief Operating Officer, Employee will report to the Company’s Chief Executive Officer. Employee’s duties and responsibilities shall include those normally incidental to the position(s) identified in Section 1, as well as such additional duties as may be assigned to Employee by the Company from time to time, which duties and responsibilities may include providing services to other members of the Company Group in addition to the Company. Employee may, without violating this Section 2, (i) as a passive investment, own publicly traded securities in such form or manner as will not require any services by Employee in the operation of the entities in which such securities are owned; (ii) engage in charitable and civic activities; or (iii) engage in other business activities, in each case, so long as such investment, interests, or activities do not interfere with Employee’s ability to fulfill Employee’s duties and responsibilities under this Agreement and are not in breach of Employee’s obligations to any member of the Company Group.

3.Compensation.

(a)Base Salary. During the Employment Period, the Company shall pay to Employee an annualized base salary of $425,000 (the “Base Salary”) in consideration for Employee’s services under this Agreement, payable in substantially equal installments in conformity with the Company’s customary payroll practices for similarly situated employees as may exist from time to time, but no less frequently than monthly.

(b)Signing Bonus. Within thirty (30) days of the Effective Date, the Company shall pay to Employee a one-time bonus of $25,000 (the “Signing Bonus”); provided, however, that to earn such Signing Bonus, Employee must be continuously employed by the Company from the Effective Date through the date such Signing Bonus is paid.

(c)Annual Bonus. For each complete calendar year that Employee is employed hereunder, Employee shall be eligible for discretionary bonus compensation with a

target amount of 85% of Employee’s Base Salary (the “Annual Bonus”). The performance targets that must be achieved in order to be eligible for certain bonus levels shall be established by the board of directors of the Company (the “Board”) or a committee thereof in its discretion, and which targets may include components based on Company and personal performance. Each Annual Bonus, if any, shall be paid as soon as administratively feasible after the Board (or a committee thereof) certifies whether the applicable performance targets for the applicable year to which the Annual Bonus relates (such applicable year, a “Bonus Year”) have been achieved, but in no event later than March 15 following the end of such Bonus Year. Notwithstanding anything in this Section 3(b) to the contrary, no Annual Bonus, if any, nor any portion thereof, shall be payable for any Bonus Year unless Employee remains continuously employed by the Company from the Effective Date through the date on which such Annual Bonus is paid.

(d)Annual Equity Grant. Subject to the approval of the Compensation Committee of the Board, the Company shall provide Employee with a pro-rated equity grant of restricted stock units for calendar year 2025 with a target incentive opportunity equal to 85% of Employee’s Base Salary (the “Equity Grant”), which Equity Grant shall include 25% time-based and 75% performance-based metrics and shall be subject to the terms of the RumbleOn, Inc. 2017 Stock Incentive Plan, as may be amended or restated from time to time (the “Stock Incentive Plan”), the RumbleOn, Inc. Equity Granting Policy (the “Equity Granting Policy”) and the applicable award documentation. For calendar years following 2025 in which the Employment Period remains in effect, Employee shall be eligible for potential, additional discretionary awards, in each case subject to the approval of the Compensation Committee of the Board, the terms of the Stock Incentive Plan, the Equity Granting Policy and the applicable award documentation.

by reason of this Section 6, be obligated to institute, maintain, or refrain from changing, amending, or discontinuing, any benefit plan or policy, so long as such changes are similarly applicable to similarly situated Company employees generally.

7.Termination of Employment.

(i)Employee’s material breach of this Agreement or any other written agreement between Employee and any member of the Company Group;

(ii)Employee’s material breach of any written policy or code of conduct established by any member of the Company Group and applicable to Employee;

(iii)Employee’s violation of any law applicable to the workplace (including any law regarding anti-harassment, anti-discrimination, or anti-retaliation);

(iv)Employee’s gross negligence, willful misconduct, breach of fiduciary duty, fraud, theft or embezzlement;

Notwithstanding anything to the contrary, a resignation by Employee at a time when grounds for Cause exist shall be deemed to be a termination of Employee’s employment by the Company for Cause.

(i)a material breach by the Company of any of its material obligations under this Agreement;

(ii)a material reduction in Employee’s Base Salary;

(iii)a relocation by more than 50 miles of Company’s current principal place of business; or

(iv)Employee ceases to report to the Chief Executive Officer (or such individual who has been designated as the interim Chief Executive Officer in the temporary absence of a Chief Executive Officer).

change the basis for Employee’s termination of employment nor be construed or interpreted as a termination of employment pursuant to Section 7(b)).

(f)Effect of Termination.

(ii)Termination by the Company without Cause; Resignation by Employee for Good Reason.

(A)If Employee’s employment hereunder is terminated by the Company without Cause pursuant to Section 7(b), or is terminated by Employee for Good Reason pursuant to Section 7(c), then so long as (and only if) Employee: (1) timely executes and returns a release of all claims in a form acceptable to the Company (the “Release”) as provided for in the Release, and does not revoke the Release within any time provided by the Company to do so, which Release shall release each member of the Company Group and their respective affiliates, and the foregoing entities’ respective shareholders, members, partners, officers, managers, directors, predecessors, successors, fiduciaries, employees, representatives, agents and benefit plans (and fiduciaries of such plans) from any and all claims, including any and all causes of action arising out of Employee’s employment, engagement, or affiliation with the Company and any other member of the Company Group or the termination of such employment, engagement or affiliation, but excluding all claims to severance payments Employee may have under this Section 7 and any other claims Employee cannot release under applicable law; and (2) abides by the terms of each of Sections 9, 10, and 11, then, in addition to the Accrued Obligations (which Employee shall be entitled to receive regardless of whether Employee satisfies the Release requirement described herein), the Company shall make severance payments to Employee in a total amount equal to twelve (12) months of Employee’s Base Salary as in effect on the date that Employee’s employment terminates (such date, the “Termination Date”) (such total severance payment, the “Severance Payment”). The Severance Payment will be divided into, and paid, in substantially equal installments on the Company’s regular payroll dates for twelve (12) months following the Termination Date beginning on the Company’s first regularly scheduled pay date that is on or after the date that is sixty (60) days after the Termination Date (the “First Payment Date”); provided, however, that on the

First Payment Date, the Company shall pay to Employee, without interest, a number of such installments equal to the number of such installments that would have been paid during the period beginning on the Termination Date and ending on the First Payment Date had the installments been paid on the Company’s regularly scheduled pay dates on or following the Termination Date, and each of the remaining installments shall be paid on the Company’s regularly scheduled pay dates applicable to the period through the remainder of the period that is twelve (12) months after the Termination Date.

(D)If Employee does not timely execute and return the Release as provided for in the Release, or, if applicable, Employee has revoked the Release prior to the expiration of any revocation period detailed in the Release, then Employee shall not be entitled to any portion of the Severance Payment or the COBRA Subsidy.

given the Company the right to terminate Employee’s employment pursuant to Section 7(a), then the Company shall have the right to cease the payment of any future installments of the Severance Payment and COBRA Subsidy and Employee shall promptly return to the Company all installments of the Severance Payment and COBRA Subsidy received by Employee prior to the date that the Company determines that the conditions of this Section 7(g) have been satisfied.

8.Disclosures. Employee hereby represents and warrants that as of the Effective Date, there exist no Conflicts of Interest. Promptly (and in any event, within three (3) Business Days) upon becoming aware of (i) any actual or potential Conflict of Interest or (ii) any lawsuit, claim, charge or arbitration filed against Employee or any trust or vehicle owned or controlled by Employee, in each case, Employee shall disclose such actual or potential Conflict of Interest or such lawsuit, claim, charge or arbitration to the Board. “Business Day” means any day except a Saturday, Sunday or other day on which commercial banks in New York, New York or Dallas, Texas are authorized or required by law to be closed. A “Conflict of Interest” shall exist when Employee engages in, or plans to engage in, any activities, associations, or interests that conflict with, or create an appearance of a conflict with, Employee’s duties, responsibilities, authorities, or obligations for and to any member of the Company Group.

(b)Notwithstanding any provision of Section 9(a) to the contrary, Employee may make the following disclosures and uses of Confidential Information:

(i)disclosures to other employees of a member of the Company Group who need to know the information in connection with the businesses of the Company Group;

(ii)disclosures and uses that are approved in writing by the Board; or

(iii)disclosures to a person or entity that has (x) been retained by a member of the Company Group to provide services to one or more members of the

Company Group and (y) agreed in writing to abide by the terms of a confidentiality agreement in a form acceptable to the Company.

agents; (y) was available to Employee on a non-confidential basis before its disclosure by a member of the Company Group; or (z) becomes available to Employee on a non-confidential basis from a source other than a member of the Company Group; provided, however, that such source is not bound by a confidentiality agreement with, or other obligation with respect to confidentiality to, a member of the Company Group.

(e)Notwithstanding the foregoing, nothing in this Agreement shall prohibit or restrict Employee from lawfully: (i) initiating communications directly with, cooperating with, providing information to, causing information to be provided to, or otherwise assisting in an investigation by, any governmental or regulatory agency or commission, including the Securities and Exchange Commission, Equal Employment Opportunity Commission, National Labor Relations Board, or any other state or local analogue (each a “Government Agency”) regarding a possible violation of any law; (ii) responding to any inquiry or legal process directed to Employee from any Governmental Agency; (iii) testifying, participating or otherwise assisting in any action or proceeding by any Governmental Agency relating to a possible violation of law; (iv) discussing or disclosing information related to Employee’s general job duties or responsibilities; or (v) making any other disclosures that are protected under the whistleblower provisions of any applicable law. Additionally, pursuant to the federal Defend Trade Secrets Act of 2016, and other applicable law, an individual shall not be prohibited from or held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret or other Confidential Information that: (A) is made (1) in confidence to a federal, state or local government official, either directly or indirectly, or to an attorney or law enforcement official and (2) solely for the purpose of reporting or investigating a suspected violation of law; (B) is made to the individual’s attorney in relation to a lawsuit for retaliation against the individual for reporting a suspected violation of law; or (C) is made in a complaint or other document filed in a lawsuit or proceeding, if such filing is made under seal. Nothing in this Agreement requires Employee to obtain prior authorization before engaging in any conduct described in this Section 9(e), or to notify the Company that Employee has engaged in any such conduct. Further, nothing herein shall be construed in a manner that would violate any applicable law.

10.Non-Competition; Non-Solicitation.

(c)The following terms shall have the following meanings:

(ii)“Market Area” shall mean any location within fifty (50) miles of any retail location operated by the Company or another member of the Company Group

as of the time that Employee ceases to be employed by the Company or any other member of the Company Group; provided, however, the Market Area shall not include any geographic area within the State of California.

(e)The covenants in this Section 10, and each provision and portion hereof, are severable and separate, and the unenforceability of any specific covenant (or portion thereof) shall not affect the provisions of any other covenant (or portion thereof). Moreover, in the event any arbitrator or court of competent jurisdiction shall determine that the scope, time or territorial restrictions set forth are unreasonable, then it is the intention of the parties that such restrictions be enforced to the fullest extent which such arbitrator or court deems reasonable, and this Agreement shall thereby be reformed.

11.Ownership of Intellectual Property.

at the time of conception, reduction to practice, creation, derivation or development, to any member of the Company Group’s businesses or actual or anticipated research or development, or (ii) were developed on any amount of the Company’s or any other member of the Company Group’s time or with the use of any member of the Company Group’s equipment, supplies, facilities or Confidential Information (all of the foregoing collectively referred to herein as “Company Intellectual Property”), and Employee shall promptly disclose all Company Intellectual Property to the Company in writing. To support Employee’s disclosure obligation herein, Employee shall keep and maintain adequate and current written records of all Company Intellectual Property made by Employee (solely or jointly with others) during the period in which Employee is or has been employed by the Company or any other member of the Company Group in such form as may be specified from time to time by the Company. These records shall be available to, and remain the sole property of, the Company at all times.

(c)To the extent allowed by law, this Section applies to all rights that may be known as or referred to as “moral rights,” “artist’s rights,” “droit moral,” or the like, including without limitation those rights set forth in 17 U.S.C. § 106A (collectively, “Moral Rights”). To the extent Employee retains any Moral Rights under applicable law, Employee hereby ratifies and consents to any action that may be taken with respect to such Moral Rights by or authorized by the Company or any member of the Company Group, and Employee hereby waives and agrees not to assert any Moral Rights with respect to such Moral Rights. Employee shall confirm any such ratifications, consents, waivers, and agreements from time to time as requested by the Company.

of any member of the Company Group a Prior Invention, the Company Group is hereby granted and will have a nonexclusive, royalty-free, irrevocable, perpetual, worldwide license to make, have made, modify, use, import, export, offer for sale, sell and otherwise commercialize such Prior Invention as part of or in connection with (i) such product, process, or device of any member of the Company Group and (ii) the conduct of the business of the Company Group.

Employee to execute said assignments and to do all other lawfully permitted acts to further the execution of said documents.

15.Title and Headings; Construction. Titles and headings to Sections hereof are for the purpose of reference only and shall in no way limit, define or otherwise affect the provisions hereof. Any and all Exhibits or Attachments referred to in this Agreement are, by such reference, incorporated herein and made a part hereof for all purposes. Unless the context requires otherwise, all references to laws, regulations, contracts, documents, agreements and instruments refer to such laws, regulations, contracts, documents, agreements and instruments as they may be amended, restated or otherwise modified from time to time, and references to particular provisions of laws or regulations include a reference to the corresponding provisions of any succeeding law or regulation. All references to “dollars” or “$” in this Agreement refer to United States dollars. The words “herein”, “hereof”, “hereunder” and other compounds of the word “here” shall refer to the entire Agreement, including all Exhibits attached hereto, and not to any particular provision hereof. Unless the context requires otherwise, the word “or” is not exclusive. Wherever the context so requires, the masculine gender includes the feminine or neuter, and the singular number includes the plural and conversely. All references to “including” shall be construed as meaning “including without limitation.” Neither this Agreement nor any uncertainty or ambiguity herein shall be construed or resolved against any party hereto, whether under any rule of construction or otherwise, on the basis that the party did or did not draft it. On the contrary, this Agreement has been reviewed by each of the parties hereto and shall be

construed and interpreted according to the ordinary meaning of the words used so as to fairly accomplish the purposes and intentions of the parties hereto.

17.Entire Agreement and Amendment; Satisfaction of Prior Obligations.

(a)This Agreement contains the entire agreement of the parties with respect to the matters covered herein and supersedes all prior and contemporaneous agreements and understandings (including any offer letter or similar agreement), oral or written, between the parties hereto concerning the subject matter hereof.

(b)This Agreement may be amended only by a written instrument executed by both parties hereto.

If to the Company, addressed to:

RumbleOn, Inc.
901 W. Walnut Hill Lane

Irving, Texas 75038
Attn: Chief Executive Officer

If to Employee, addressed to:

Cameron Tkach
[***]

23.Section 409A.

reimbursed under any arrangement covered by Section 105(b) of the Code solely because such expenses are subject to a limit related to the period in which the arrangement is in effect.

(c)Notwithstanding any provision in this Agreement to the contrary, if any payment or benefit provided for herein would be subject to additional taxes and interest under Section 409A if Employee’s receipt of such payment or benefit is not delayed until the earlier of (i) the date of Employee’s death or (ii) the date that is six (6) months after the Termination Date (such date, the “Section 409A Payment Date”), then such payment or benefit shall not be provided to Employee (or Employee’s estate, if applicable) until the Section 409A Payment Date.

26.Clawback. To the extent required by Company policy, applicable law, government regulation or any applicable securities exchange listing standards, amounts paid or payable under this Agreement shall be subject to the provisions of any applicable clawback policies or procedures adopted by the Company or any other applicable member of the Company Group including pursuant to applicable law, government regulation or applicable securities exchange listing requirements, which clawback policies or procedures may provide for forfeiture and/or recoupment of amounts paid or payable under this Agreement or any other agreement. The Company and each other member of the Company Group reserves the right, without the consent of Employee, to adopt any such clawback policies and procedures that are consistent with the preceding sentence, including such policies and procedures applicable to this Agreement with retroactive effect.

enforceable while maintaining the original intent of the parties to the fullest extent permitted by applicable law.

[Remainder of Page Intentionally Blank;
Signature Page Follows.]

Employee and the Company each have caused this Agreement to be executed and effective as of the Effective Date.


			EMPLOYEE
			/s/ Cameron Tkach
			Cameron Tkach
			RUMBLEON, INC.
			By:			/s/ Michael Quartieri
			Name:			Michael Quartieri
			Title:			Chairman and Chief Executive Officer

Signature Page to Employment Agreement

EXHIBIT A

PRIOR INVENTIONS

Check appropriate space(s):

☒ None.

☐ See below:

☐ Due to confidentiality agreements with a prior employer, Employee cannot disclose certain Prior Inventions that would otherwise be included on the above-described list.

☐ Additional sheets attached.

Check appropriate space(s):

☒ None.

☐ See below.

☐ Additional sheets attached.

Exhibit A

Cover	Jan. 13, 2025
Cover [Abstract]
Document Type	8-K/A
Document Period End Date	Jan. 13, 2025
Entity Registrant Name	RumbleOn, Inc.
Entity Incorporation, State or Country Code	NV
Entity File Number	001-38248
Entity Tax Identification Number	46-3951329
Entity Address, Address Line Two	Suite 110A
Entity Address, Address Line One	901 W. Walnut Hill Lane,
Entity Address, City or Town	Irving,
Entity Address, State or Province	TX
Entity Address, Postal Zip Code	75038
City Area Code	214
Local Phone Number	771-9952
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Title of 12(b) Security	Class B Common Stock, $0.001 par value
Trading Symbol	RMBL
Security Exchange Name	NASDAQ
Entity Emerging Growth Company	false
Amendment Flag	false
Entity Central Index Key	0001596961

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