Weborama: Business consolidation over the first half of the year with a market realignment
25 Julho 2019 - 12:45PM
Weborama: Business consolidation over the first half of the year
with a market realignment
Business consolidation over the first
half of the year with a market
realignment
Revenues of €15.2m at June 30, 2019, down
5% from pre-GDPR H1 2018
Press release – Paris, July 25, 2019,
5:45pm
Weborama (FR0010337444 – ALWEB
– PEA PME), a global leader for data science delivering scientific
consumer insights, is reporting its consolidated revenues at June
30, 2019.
In a market environment that has continued to be
affected by the introduction of GDPR in Europe one year ago,
Weborama generated revenues of €15.2m for the first half of 2019,
down 5.4% from the first half of 2018 pre-GDPR, which had recorded
growth.Like-for-like and at constant exchange rates, this
contraction drops to -4.0%, with a negative exchange impact for the
ruble of €0.2m for the period.
The Group, which has a strong international
presence, generates more than 68% of its revenues on export
markets, with 33% in Europe (excluding France), 19% in Russia and
16% in the US.
in million euros |
S1 2019 |
S1
2018 |
Change |
Data Strategy |
11,8 |
11,7 |
+0,9% |
Advertising |
3,4 |
4,3 |
-21% |
Total |
15,2 |
16,0 |
-5,4% |
(Unaudited figures)
Data Strategy division leading the
way
In a global e-marketing market significantly
affected by both changes linked to GDPR’s rollout in Europe and the
dominant expansion strategy implemented by GAFAs, Weborama is
maintaining the level of business for its Data
Strategy division, which represented 77%
of business in the first half of 2019 (€11.8m). Its offering, based
on scientific consumer insights, delivers a response to growing
demand from businesses across all sectors to take control of their
marketing data so they can choose to activate them freely, while
ensuring compliance with personal data protection.Weborama’s BigSea
database, its DMP, and the related services have made it possible
to win new clients, particularly in Weborama’s areas of expertise:
automotive, travel, finance, retail, telecoms and luxury /
cosmetics. During the first half of this year, the various
subsidiaries signed up new partnerships with leading brands, such
as OUI.sncf, number 1 for e-commerce in France, as well as
Heineken, Samsung, Coty or Jaguar Land Rover.
The Advertising division is
down 21% for the first half of the year to €3.4m. However, the
synergies established with the Group’s data assets to ramp up the
data-driven advertising solutions offered for brands are making it
possible to look into new development drivers for this business
over the coming half-year periods.
Outlook
Weborama is continuing to move forward with its
development, driven by the growing appeal of its offers thanks to
the technological investments made, as well as the encouraging
commercial results achieved in the US, where the partnerships set
up with platforms are making concrete progress.
In a rapidly changing global marketing market,
the unique positioning built up by Weborama, which offers a
personalized, efficient, non-intrusive and competitive proprietary
data solution on a global scale, is a key asset and perceived as
such by a growing number of advertisers.
Next press release: 2018 half-year
earnings on October 17, 2019
Weborama is a world leader for data science
supporting businesses with their digital marketing transformation
thanks to its range of tools and expertise delivering scientific
consumer insights. In a globalized marketing world within which the
relationship between brands and their audiences is increasingly
individualized, Weborama provides a custom proprietary data
solution that is efficient, non-intrusive and competitive, on a
global scale, for next-generation marketers.
Weborama’s solutions include a number of
proprietary technologies, particularly a data management platform
(DMP), fed by one of the world’s most advanced behavioral databases
(BigSea: 1.3 billion anonymized profiles, 220 qualification
criteria). Expanding strongly, this database benefits from
exclusive Data Science capabilities combining Natural Language
Processing and Machine Learning.
Listed on Euronext Growth in Paris,
Weborama is developing its expertise in around 30 countries,
supported by a team of 250 people. Weborama is an accredited
research entity in France and a member of the Excellence Club of
BPI France, which has awarded the Group its “Innovative Business”
label. It is also eligible for SME share-based savings schemes
(PEA-PME).
www.weborama.com
- 2019_07_25_Weborama_CAS12019_EN