The Brick Goes Green to Celebrate Earth Day 2021
15 Abril 2021 - 12:11PM
In celebration of Earth Day 2021, The Brick (“The Company”), a
wholly-owned subsidiary of Leon’s Furniture Limited (“LFL” or
“Leon’s”) (TSX:LNF), is proud to share the company’s latest waste
diversion statistics, as well as upcoming initiatives to engage
Canadians in helping to restore the earth, brick by brick.
First implemented in 2007, ‘Project Green’ has been the catalyst
for all The Brick’s environmental initiatives, spearheaded by a
robust recycling program in partnership with Waste Management. In
2020 alone, recycling efforts at The Brick saved 42,477 trees from
being cut down, over 23 million gallons of water from being used
and conserved over 14 million kilowatt hours of electricity.
“Environmental sustainability is something we
practice every day at The Brick, and our green initiatives are
something we are very proud of,” said Dave Freeman, President, The
Brick. “We are committed to helping improve the lives of Canadians
and managing our environmental impact is just one way we can give
back to the communities in which we live and work, from
coast-to-coast.”
Beyond the recycling program, The Brick is a proud partner of
Tree Canada. This partnership has resulted in planting and
maintaining a total of 886 trees nationwide, creating a more
sustainable future for generations to come.
“Since our partnership started in 2017, The Brick has shown
their commitment to caring for the planet,” said Danielle St-Aubin,
CEO, Tree Canada. “Together, we have planted and maintained trees
across the country that have helped green communities,
re-established urban and rural forests and increased the number
trees across countless schoolyards. It is through dedicated
sponsors like The Brick that we can grow better places to
live.”
To help create a more sustainable world, The
Brick challenged their employees to do something good for the
environment during the first two weeks of April. In celebration of
Earth Day, The Brick is challenging Canadians across the country to
do the same!
The company is asking Canadians to capture their
good green deeds via photo or video, share them on Facebook or
Instagram with the hashtag #TheBrickEarthDay, and comment on the
Facebook or Instagram contest post to be entered to win one of four
$1,000 gift cards to The Brick. Two winners will be chosen from
Facebook and two from Instagram.
For every share on social media using the
campaign hashtag, The Brick will also plant a tree, up to a total
of 2,500 trees, through their partnership with Tree Canada. So, get
sharing, Canada!
“At The Brick, we challenge ourselves each day
to be more mindful of our environmental impact. On April 22, we‘re
challenging Canadians to do the same,” said Dave Freeman. “Whether
a community cleanup or adopting more sustainable recycling
practices, we look forward to seeing how Canadians are “going
green” and showing our appreciation for the positive impacts these
actions will have.”
The Brick is thrilled to celebrate this Earth
Day during their 50th year of business. Events and initiatives will
be taking place both in-store and online throughout the year to
celebrate this milestone and The Brick is looking forward to
inviting Canadians from coast to coast to join in on the
festivities.
For more information on The Brick’s environmental initiatives,
please visit
http://csr.thebrick.com/environmental/the-brick-goes-green/.
About The Brick
Focused on Saving You More, as part of the LFL
Group (Leon’s Furniture Limited - TSX: LNF), The Brick is Canada’s
largest retailer of furniture, appliances, mattresses and
electronics. Serving Canadians since 1971, with 209 locations and
more than 5,000 employees across Canada, The Brick is proud to be
part of your community. The Brick is online at TheBrick.com. Keep
up-to-date, and follow us on Twitter, Facebook and Instagram.
About Leon's Furniture Limited
Leon's Furniture Limited is the largest retailer of furniture,
appliances and electronics in Canada. Our retail banners include:
Leon's; The Brick; Brick Outlet; and The Brick Mattress Store.
Finally, with The Brick's Midnorthern Appliance banner alongside
with Leon's Appliance Canada banner, this makes the Company the
country's largest commercial retailer of appliances to builders,
developers, hotels and property management companies. The Company
has 304 retail stores from coast to coast in Canada under various
banners. The Company operates three websites:
leons.ca, thebrick.com and furniture.ca.
For media inquiries, please contact:
Shauna MacDonaldBrookline Public
Relations403-585-4570smacdonald@brooklinepr.com
SOURCE: Leon's Furniture Limited
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