Del Taco Hits the Jackpot on New Multi-Unit Deal with Seasoned Las Vegas-Based Franchisee
22 Setembro 2021 - 1:00PM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant*, announces its newest
multi-unit deal with successful franchise group, Feel Good Brands
(FGB), with three planned new locations on the Las Vegas Strip and
vicinity.
“Feel Good Brands operates 10 iconic, best-in-class food brands
throughout Las Vegas and have dedicated ourselves to presenting
'feel good' moments by providing delicious food served fast,” said
Lincoln Spoor, Founder and CEO of Feel Good Brands. “Guests at our
restaurants are on-the-go, exploring all the Las Vegas Strip has to
offer. They need delicious food that fits their time and
convenience needs and Del Taco is just that. The brand’s dedication
to fresh, quality ingredients in a quick-service format fits
perfectly within the footprint of a Las Vegas casino and we know
visitors are going to be thrilled at the idea of accessing this
popular brand inside our casino food court operations.”
Spoor has worked in the QSR franchise industry for more than 25
years and specializes in bringing great concepts to casino hotel
food courts. FGB’s portfolio includes top brands such as Popeyes
Louisiana Kitchen, Pick up Stix, Krispy Kreme and many more. In
addition, Spoor and the Feel Good Brands team have incredible
dedication to philanthropy and frequently partner with charities
aiming to help those in need or that better the Las Vegas community
– something they are well known for in the industry and in the
city.
“This is a perfect example of how Del Taco still has significant
opportunity to grow even in a heavily populated geography. We are
well penetrated in Las Vegas with almost 40 restaurants, but for
years we’ve been looking for an opportunity to access the tourist
sector of the Las Vegas Strip, as we believe it will help us not
only locally, but also help us to introduce the brand to customers
nationally as they travel in and out of Las Vegas. We found a
fantastic partner in Lincoln and his team at Feel Good Brands, who
will open Del Tacos in several of the legendary Las Vegas casinos,”
said Jeff Little, Del Taco’s SVP of Development. “They value their
people, seek to partner with only top tier concepts, are strong
operators and are renowned leaders in the Las Vegas community, all
of which are characteristics we look for in franchise partners –
and we are thrilled to partner together on this opportunity.”
Del Taco’s unique QSR+ positioning within the Mexican
quick-service segment, and non-traditional growth capability,
presents great growth potential for experienced multi-unit
operators and private equity firms looking to diversify portfolios.
With development areas open across the U.S., Del Taco is continuing
to seek multi-unit operators who are looking for the opportunity to
claim a territory and grow alongside the company.
To learn more about Del Taco’s franchise opportunity, visit
www.deltacofranchise.com.
*By number of units.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like freshly grilled
chicken and carne asada steak, fresh house-made guacamole, freshly
grated cheddar cheese, slow-cooked beans made from scratch, and
signature creamy Queso Blanco.
Founded in 1964, today Del Taco serves more than three million
guests each week at its approximately 600 restaurants across 16
states. Del Taco’s commitment to providing guests with the best
quality and value for their money originates from cooking,
chopping, shredding and grilling menu items from scratch. For more
information, visit www.deltaco.com.
About Feel Good Brands Feel Good Brands was
founded by Lincoln Spoor in 1998. He was instrumental in bringing
the most sought-after doughnuts in the country to the heart of
Nevada and the Western United States when he opened multiple Krispy
Kreme locations. Today, Feel Good Brands represents a collection of
10 iconic and best-of-class brands. The company strives every day
to provide customers with an exceptional dining experience.
Media Contact
Tara WoodallAllison + Partnersdeltaco@allisonpr.com
619-342-9386
Media Contact for Feel Good BrandsJeff Klein PR
Plusjeff@prpluslv.com
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