75% of U.S. Travelers Are Now Planning Their Next Vacation, According to Future Plc
27 Outubro 2021 - 9:00AM
Three-quarters of U.S. travelers are already thinking about their
next travel plans according to first-party data insights and a new
survey conducted by
Future plc, the global
publisher for specialist media.
The nationwide survey collected travel opinions from 1,046
American readers across Future’s diverse 180 digital properties,
which include Marie Claire, Tom’s Guide and CinemaBlend. The
results highlight that consumers are looking to create meaningful
experiences post-pandemic by exploring new destinations.
Top findings from across Future’s high-intent, specialist U.S
audiences include:
- Half (49%) of
respondents say they’re planning their best vacation ever in
2022.
- 3 in 4 respondents will consider investing in
new technology or gadgets to enhance their travel experience.
- 73% of those surveyed said that they plan to
reconnect with their passions rather than just relax on their next
trip.
- 46% of Future readers plan to spend more time
on their next vacation to make up for lost time this year.
- Other than on Prime Day, the
greatest spike in audiences looking for guidance on the best tech
travel products, occurred this month on October 7.
“Through the high-quality content we create, we connect our
readers to their passions and we see that they are gearing up for
new travel experiences in the coming months,” said Jason Webby,
Chief Revenue Officer, North America, at Future. “Future’s
audiences are of sufficient scale that we have a detailed
understanding not only of their passions and interests but also
wider consumer trends, and consumers are ready to hit the
road.”
Through Future’s intelligent first-party audience data platform,
Aperture, the company can reach and understand the behaviors of
over 1 million travel intenders globally. Future saw that US
audiences were most interested in travel-focused content in
February, when the company saw a spike in audience interest in
travel-related articles during February 25-28. The audiences at
Tom’s Guide, T3 and Marie Claire showed the highest travel purchase
intent.
During 2021, Future’s saw some of its most popular online
content around travel was advice from Tom’s Guide experts on the
best coolers and seeking inspiration from Marie Claire’s
world-class editorial team on the best weekend travel bags.
“Future’s websites reach one in three Americans across the
country, and we’re excited to see signals that show people gearing
up for travel and recreation,” Webby said. “People are ready to
reengage with their lives after so much disruption, and it will be
good for all of us.”
About FutureConnectors. Creators. Experience
Makers.
Future is a global multi-platform media company and leading
digital publisher, with scalable brands and diversified revenue
streams. Every month, it connects over 300 million people worldwide
with their passions, through expert content, world-class events and
cutting-edge proprietary technology. Every year Future attracts
millions of consumers to its brands’ websites, magazines, events
and social spaces. Its factual production company Barcroft Studios
specialises in producing amazing content, enjoyed and shared by
millions of people worldwide.
Its market-leading portfolio of over 240+ brands spans
technology, games, TV and entertainment, women’s lifestyle, real
life, music, creative and photography, sports, home interest and
B2B sectors. Brands include Techradar, Gamesradar+, Country Life,
woman&home, Marie Claire UK, Classic Rock, Guitar Player,
FourFourTwo, TV Times, Homebuilding & Renovating, Decanter,
Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi?
and Music Week. To learn more about Future visit
www.futureplc.com
Media ContactHugh MooreBroadsheet
Communications for Future PLC
(US)202-471-0661hugh@broadsheetcomms.com
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