Sopheon and The AIM Institute Partner to Redefine Product Innovation Process
29 Março 2022 - 10:00AM
Sopheon, the leading international provider of software and
services for Enterprise Innovation Management solutions, and The
AIM Institute, the global leader in B2B voice-of-the-customer (VOC)
training and software, today announced a partnership that will
ensure customer insights become the cornerstone for a company’s
innovation processes. With AIM’s Blueprinter® software
automatically flowing into Sopheon’s Accolade® innovation
management software, companies will be able to manage innovation
and new product development programs based on the customer’s stated
business goals.
Sopheon’s flagship product, Accolade, is a flexible and
scalable single innovation system that gives companies complete
visibility into their new product pipeline and portfolio. AIM’s
Blueprinter software is used by product development teams to
conduct impressive customer interviews, both virtually and in
person. To ensure maximized insight as teams move into the
development stage of the new product launch process, Blueprinter
software can now automatically integrate with Sopheon’s innovation
management solution, Accolade. This connection of the various
phases of new product development will take B2B innovation to new
levels.
“AIM’s new product, Blueprinter, is a perfect fit for Sopheon
because the connection of optimal customer needs with a single new
product development system can eliminate much of the commercial
risk companies face when they go to market,” said Greg Coticchia,
CEO of Sopheon. “A leading cause of new product failure is often
inadequate market analysis. Companies tend to produce what they
believe customers need. But AIM’s Blueprinter generates a market or
business case for product development based on the customer’s
stated outcome goals. Combining that superior front-end insight
with Accolade’s innovation management system will redefine the
standard for new product development.”
Since 2005, AIM has been on a mission to change B2B innovation.
Blueprinter’s combination of qualitative “discovery” interviews and
quantitative “preference” interviews uncovers a customer’s most
essential needs. Armed with these customer insights, AIM helps
companies introduce bold new products that achieve profitable and
sustainable organic growth through market-facing B2B
innovation.
“We’re excited to be working with Sopheon,” said Dan Adams,
founder and president of The AIM Institute. “Among our clients,
we’ve seen their Accolade software to be the most popular for
managing gated NPD processes. Imagine the success B2B companies
will have combining Accolade with New Product Blueprinting—the
world’s leader in B2B VOC—to eliminate most commercial risk on the
front end.”
Sopheon CEO Greg Coticchia will moderate a 3-part series on why
future B2B new product development (NPD) gated processes will look
very different.
- Dates – April 5, April 6, April 7,
2022
- Time – 10 a.m. EDT
- Participants
- Dan Adams, founder and president of The AIM Institute
- Paul Heller, chief evangelist of
Sopheon
Register for the webinar series at
https://info.sopheon.com/aim_webinar.
To learn more about how Sopheon is transforming enterprise
innovation, visit our website at www.sopheon.com.
ABOUT AIM
Founded in 2005, The AIM Institute is more than a training
company: It pioneered the idea that B2B companies can far outpace
consumer goods companies when it comes to understanding customer
needs. Then, by relentlessly working year after year with tens of
thousands of professionals from the world’s top B2B companies, The
AIM Institute fine-tuned a suite of tools, methods, and skills. Now
entire organizations can become masters of B2B customer insight,
using highly effective, “hands-on” training plans. These new skills
allow clients to gain customer insights to introduce bold new B2B
products. The AIM Institute has one over-arching goal: Help clients
achieve profitable, sustainable, organic growth through
market-facing B2B innovation.
ABOUT SOPHEON
Sopheon (LON: SPE) partners with customers to provide complete
Enterprise Innovation Management solutions, including software,
expertise, and best practices to achieve exceptional long-term
revenue growth and profitability. Sopheon’s Accolade solution
provides unique, fully integrated coverage for the entire
innovation management and new product development life cycle,
including strategic innovation planning, road mapping, idea and
concept development, process and project management, portfolio
management, and resource planning. Sopheon’s solutions have been
implemented by over 250 customers with more than 60,000 users in
over 50 countries. Sopheon is listed on the AIM Market of the
London Stock Exchange.
Sopheon and Accolade are trademarks of Sopheon plc.
Media Contact
Chloe Shoobridge
Sopheon
Email: Chloe.Shoobridge@sopheon.com
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