JCDecaux unveils its Climate Strategy aimed at achieving Net
Zero Carbon by 2050
JCDecaux unveils its Climate Strategy
aimed at achieving Net Zero Carbon by
2050
Paris, 7
June 2023 – JCDecaux SE (Euronext Paris:
DEC), the number one outdoor advertising company worldwide unveils
its Climate Strategy which further proves its commitment to
reducing its carbon footprint across its entire value chain. The
strategy is based on three principles: Measure, Reduce, Contribute.
It aims for Net Zero Carbon by 2050 (scopes 1, 2, and 3)*. This
initiative reaffirms the JCDecaux Group's commitment to an active
participation in the fight against climate change by adopting
eco-responsible practices and promoting sustainable innovation in
its business practices.
JCDecaux, a
service-driven and sustainable
media Since its very beginning in 1964, JCDecaux has
placed sustainability and efficiency at the heart of its business
model. The Group created a Sustainable Development and Quality
Department in 2007, and in 2014 set out an ambitious Sustainable
Development Strategy. JCDecaux designs, installs, and maintains
light infrastructure (bus shelters, street furniture, self-cleaning
public toilets, self-service bicycles, etc.) in public spaces and
travel hubs thanks to the financing provided by the advertising for
brands and companies displayed on that infrastructure. JCDecaux
street furniture provide innovative and free services for millions
of people around the world, as well as for local authorities and
transport companies, based on resource-efficient management. This
business model is virtuous in three ways: economically,
ecologically, and socially.
JCDecaux, committed to Net Zero
CarbonTo accelerate the impact of its initiatives in
support of a low-carbon society and in response to the climate
emergency, JCDecaux discloses today its Group-wide Climate
Strategy. Following a pilot scheme in France in 2021, that plan was
reviewed by EY (Independent Third Party). The aim of that strategy
is to align with the objectives of the Paris Agreement (limiting
the increase in the average global temperature to 1.5°C above
pre-industrial levels) and to achieve Net Zero Carbon by 2050,
taking into account the entire value chain of the company.
To achieve this, JCDecaux plans to follow a
roadmap based on Science-Based Targets Initiative (SBTi) that are
backed up by scientific data. In late 2022, the Group signed a
pledge to achieve those SBTi goals, and JCDecaux has been awarded
the "Committed" label in recognition of its commitment to a
low-carbon strategy. Over the course of 2023, JCDecaux plans to
submit a report on its progress towards those SBTi goals for review
and validation.
The road to Net Zero Carbon by 2050 will
be marked by intermediate stages along the way.
- Objectives for 2030:
- carbon emissions reduction scopes 1+2 (market-based**):
at least 60% compared to 2019 levels.
- carbon emissions reduction scope 3: at least
46% compared to 2019.
- Objectives for 2050:
- carbon emissions reduction scopes 1+2 (market-based):
at least 90% compared to 2019.
- carbon emissions reduction scope 3: at least
90% compared to 2019.
A
Climate
Strategy based on three complementary
principles: Measure, Reduce, Contribute.
1. Continuously
measuring and reporting JCDecaux measures
its greenhouse gas emissions taking into account the three
emissions scopes set out in the GHG (Greenhouse Gas Protocol). For
2022, JCDecaux's total carbon footprint was 210.4 Kteq CO2 (scopes
1, 2, and 3), which represents a reduction of 27.1% compared to
2019.
2. Continuous
reduction JCDecaux has drawn up a roadmap that it will
follow in order to reduce its overall carbon impact based on three
main drivers:
Street furniture: reduce the
associated carbon emissions to improve the environmental footprint
of such installations, by:
- Always opting for
eco-designed street furniture by choosing low-carbon
materials in their design and operation, and strengthening
responsible innovation to reduce environmental impact.
- Promote
the circular economy by increasing the use of
refurbished street furniture. Refurbishing a bus shelter reduces
emissions by 69% compared to manufacturing a new one.
Energy: reduce emissions from
all our activities (street furniture, vehicles, buildings) by
implementing the following initiatives:
-
Minimise
the electricity consumption of our street
furniture, by replacing old lighting systems with newer and more
environmentally-friendly technologies such as LEDs, which are more
energy-efficient (LED retrofit), solutions to reduce the light
intensity (dimming) or even temporarily switch off the power supply
at certain times, as well as rationalized management of the size of
small digital displays. These are many of the ways in which
JCDecaux will improve the energy efficiency of its street
furniture.
- Maintain 100% renewable
energy coverage.
- Replace our fleet of
company cars and vehicles with “low emissions”
models.
- Continue equipping
our offices and premises
with building control and automation systems.
Travel: to reduce their
environmental footprint, optimise our employees' personal travel
(home-work commute) and business trips:
- Promote alternative modes
of transport such as car-pooling, public transport, or
cycling.
3. Contribute
nowIn addition to the reduction measures already
implemented in its operations and value chain, JCDecaux wishes to
contribute to the development of qualitative projects aimed at
reducing and/or capturing carbon emissions beyond our value chain.
This policy stems from JCDecaux’s desire to participate in
decarbonisation on a global scale and to contribute to the
sustainable development goals set out by the United Nations, of
which JCDecaux has been an official partner since January 2023.
JCDecaux will later this year outline its contribution
strategy.
Jean-François Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: "One year on from unveiling our ESG 2030
roadmap, today we are proud to back up that initiative by
presenting a proactive climate strategy geared towards the goal of
“Net Zero Carbon”. Reducing our environmental footprint is one of
JCDecaux's long-standing commitments. Our business model resonates
with the Green Taxonomy, as nearly 50% of our 2022 revenues are
aligned with this European regulation. And our efforts are showing
results: between 2019 and 2022, we reduced our Group-wide
greenhouse gas emissions by 27% in terms of scopes 1, 2, and 3. As
the world leader in our business sector, this new climate strategy
demonstrates JCDecaux's determination to play an active role in the
collective response to the challenges of climate change and to make
outdoor advertising a driver of the ecological transition. JCDecaux
will continue to work with all our stakeholders and to support
those involved in public and private procurement to ensure that it
becomes a massive and effective sustainable development driver.
This climate strategy was developed through a participative
approach within the Group and all our employees work every day
towards it. It will be at the heart of our service-driven and
sustainable business model."
*Scope 1: Direct
emissionsResulting from the manufacturing of products or
the combustion of fuel for company vehicles (natural gas, oil,
etc.)Scope 2: Indirect emissionsAssociated with
energy consumption that does not directly pollute (electricity,
etc.)Scope 3: Other indirect emissionsLinked to
the rest of the company's activities (procurement, transport,
end-of-life cycle, employee travel, etc.)
**Market-basedMethod of
calculating CO2 emissions linked to electricity consumption, based
on emissions factors associated with the supplier from which the
company buys its electricity. Emissions are calculated on the basis
of the electricity that the organization chooses to purchase, often
through negotiated contracts or instruments such as Renewable
Energy Certificates (RECs).
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.6/5), CDP (A-),
MSCI (AA) and has achieved Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please visit
jcdecaux.comJoin us on Twitter, LinkedIn, Facebook, Instagram and
YouTube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
- 07-06-2023 # Stratégie Climat - UK
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