Outbrain Launches “Onyx” – a New Branding Platform Built to Maximize Attention
14 Junho 2023 - 1:01AM
Outbrain Inc. (NASDAQ: OB) today announced Onyx by Outbrain™, a new
branding platform designed to maximize business impact of awareness
and consideration campaigns. Onyx runs exclusively within
dedicated, in-article environments across Outbrain’s premium
publisher partners.
Onyx is designed to meet brand objectives and deliver value
beyond traditional ‘ad views’ by leveraging Outbrain’s +15 years of
technology built to predict user engagement through AI. Onyx
features custom large ad formats designed to drive high attention
from contextual Pre-Roll Video and High-Impact Display experiences.
Initial launch partners include Ford via Xaxis among other brands
across the automotive, tech, retail, health, and CPG
categories.
Launched in partnership with Adelaide, a leader in the rapidly
growing field of attention-based media quality measurement, Onyx
aims to increase campaign effectiveness and ROAS (Return on Ad
Spend) for enterprise brands and agencies.
“Onyx is part of our long-term strategy to become a full-funnel
marketing partner, significantly growing our business with
enterprise brands and agencies,” said David Kostman, Co-CEO,
Outbrain. “Onyx delivers a unique opportunity for advertisers to
win real attention and drive business impact while benefiting our
publisher partners with incremental revenue vital to sustain free
and independent journalism.”
According to Adelaide, initial findings showed that Onyx units
outperformed their benchmarks for display and rich media formats
across all device types by 26%. Onyx units also scored 53% higher
than standard mobile banners and exceeded mobile rich media formats
by 20.1%. Assessment of Adelaide’s attention metric (AU) at the
domain level revealed that top-performing Onyx placements surpassed
format averages by more than 15%, highlighting a significant
opportunity for AU-based optimization across sites and
placements.
“We are pleased to partner with Outbrain and empower marketers
to run advertising more effectively by focusing on attention
metrics,” said Marc Guldimann, Founder & CEO, Adelaide. “Onyx’s
combination of high attention placements and engaging ad formats is
a promising recipe for marketers seeking to maximize brand impact
of display and video campaigns with AU on premium publishers across
the open web.”
Onyx is now available for enterprise brands and agencies in the
US, UK, Germany, France, and Italy and will be launched in other
markets later this year.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws, which statements
involve substantial risks and uncertainties. Forward-looking
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regarding future events and trends that we believe may affect our
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outcome of the events described in these forward-looking statements
is subject to risks, uncertainties and other factors, including but
not limited to overall advertising demand and traffic generated by
our media partners; factors that affect advertising demand and
spending, such as the continuation or worsening of unfavorable
economic or business conditions or downturns, instability or
volatility in financial markets, and other events or factors
outside of our control, such as U.S. and global recession concerns,
geopolitical concerns, including the ongoing conflict between
Russia and Ukraine, supply chain issues, inflationary pressures,
labor market volatility, and the pace of recovery or any
resurgences of the COVID-19 pandemic and the risks described in the
section entitled “Risk Factors” and elsewhere in the Annual Report
on Form 10-K filed for the year ended December 31, 2022 and in
subsequent reports filed with the SEC. Accordingly, you should not
rely upon forward-looking statements as predictions of future
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About Outbrain Outbrain (Nasdaq: OB) is a
leading technology platform that drives business results by
engaging people across the open internet. Outbrain predicts moments
of engagement to drive measurable outcomes for advertisers and
publishers using AI and machine learning across more than 7,000
online properties globally. Founded in 2006, Outbrain is
headquartered in New York with offices in Israel and across the
United States, Europe, Asia-Pacific, and South America. To learn
more, visit www.outbrain.com
Media Contact press@outbrain.com
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