Mobiquity Signs Strategic Alliances to Bring Additional Demand to Its 1st Party Ad Serving Platform for Publishers
26 Julho 2023 - 9:00AM
Mobiquity Technologies, Inc.
(NASDAQ: MOBQ) (the
“Company”), a leading provider of next-generation data intelligence
and advertising technology solutions, has today announced its
strategic alliances with two top-tier Supply Side Platforms (SSPs)
in the digital advertising space. These partnerships mark a
significant step in Mobiquity’s mission to drive data-informed
programmatic advertising forward.
The company’s proprietary AdHere platform, an innovative
solution powered by forward-thinking architectural design, acts as
the operational linchpin in this endeavor. AdHere integrates
seamlessly with the Interactive Advertising Bureau's (IAB) Seller
Defined Audience (SDA) protocol. This sophisticated tool unlocks
the potential of first-party publisher data, such as location
information, demographics, and user behaviors, converting it into
actionable SDA codes in real-time.
AdHere’s distinctive architecture is centered on empowering
publishers to maximize the utilization of their first-party data.
This strategic use of first-party data is central to
future-proofing digital advertising in an age where third-party
cookies are being systematically phased out.
In a time of increasing concerns over privacy, the importance of
using compliant, privacy-preserving data to enrich bid requests is
more crucial than ever. AdHere addresses this concern with a
meticulously designed two-tier process, analyzing the original data
in tandem with lookalike data, and assigning relevant SDA codes
that respect user privacy and deliver effective, data-informed
advertising.
Mobiquity has observed improvements in both sell-through rates
and Cost Per Mille (CPM). These gains suggest a promising revenue
potential for both publishers and advertisers alike.
Mobiquity CEO, Dean Julia, said, " These strategic partnerships
mark a new era for Mobiquity as it continues to deliver compliant,
effective, and privacy-centric advertising solutions. Our SDA
process has not only improved outcomes but also augments the
revenue potential of each ad opportunity. We anticipate an
acceleration in these trends as the digital advertising landscape
evolves, with budgets increasingly pivoting towards compliant and
privacy-preserving data solutions."
About Mobiquity TechnologiesMobiquity
Technologies, Inc. (NASDAQ: MOBQ) is a next-gen,
Platform-as-a-Service (PaaS) company for data and advertising
technology solutions. The Company maintains one of the largest
audience databases available to advertisers and marketers through
its subsidiaries. Mobiquity Technologies’ current platforms;
Advangelists (www.advangelists.com) and MobiExchange
(www.mobiexchange.com) provide programmatic advertising
technologies, data insights on consumer behavior, automated ad copy
and omni-channel delivery options. For more information, please
visit: www.mobiquitytechnologies.com.
Safe Harbor StatementThis press release
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
those contained in any forward-looking statement. In some cases,
forward-looking statements can be identified by words or phrases
such as "may," "will," "expect," "anticipate," "target," "aim,"
"estimate," "intend," "plan," "believe," "potential," "continue,"
"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company does not undertake any duty to
update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing
GroupEmail: john@TheColumbiaMarketingGroup.comPhone:
646-736-1900
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