Today, Gap and LoveShackFancy announce a limited-edition,
multi-category capsule collection of women’s, men’s, kids, and baby
apparel and accessories for every generation. The collaboration
shines at the intersection of culture and romanticism, merging
Gap’s iconic styles with LoveShackFancy’s vintage-inspired florals
and feminine silhouettes.
The 76-piece collection brings a fresh take to classic denim,
pastels and logo, incorporating neutral tones, floral prints,
whimsical textures and fabrics showcasing a romantic and nostalgic
twist to Gap’s signature arch logo typeface. The limited-edition
capsule also includes shared styles and prints across men, women,
kids, and baby for family matching moments. The entire assortment
spans across multiple product categories including jeans, skirts,
dresses, pants, hoodies, outerwear, button-downs, and
accessories.
“Collaborations and partnerships give us the opportunity to
reinvent and reimagine Gap’s product icons, to remix the classic
Gap logo that our customers love,” said Mark Breitbard, Gap’s
Global President and CEO. “The collection is unique and unexpected,
and I’m excited for customers around the world across every
generation to experience a little piece of the magic created with
LoveShackFancy.”
To showcase the collection and each brand’s heritage, GRAMMY®
Award-winning artist, entrepreneur, and philanthropist, Ciara
serves as the face of the campaign alongside two of her children,
Future and Sienna, capturing the beautiful bond between mother and
child. Shot by fashion photographer Zoey Grossman, each portrait
enhances one’s unique individual style and the power of confident
femininity. Bridging the generational gap, the cast is rounded out
with the next generation of changemakers, artists, and dancers,
infusing movement into every frame to showcase the distinct
structures and outlines of the collection.
“Re-imagining iconic Gap classics for all generations through
our LoveShackFancy lens has been a dream,” said Rebecca Hessel
Cohen Founder and Creative Director of LoveShackFancy. “Each piece
is the perfect mix of nostalgia and freshness that you’ll live in
forever and won’t find anywhere else. I couldn’t be more excited
for this collection to bring some of our magical world to even more
people around the world for them to fall in love with.”
Starting Friday, August 4, the Gap x LoveShackFancy collection
will be available to shop on Gapcanada.ca, LoveShackFancy.com, and
in select global Gap stores. For more on the Gap x LoveShackFancy
collaboration, follow along with @gap and @loveshackfancy.
PRESS CONTACTS Gap: Jessica Shamess,
jessica_shamess@Gap.com LoveShackFancy: Adam Douglas,
douglas@kcdworldwide.com
ABOUT GAP @gap and @gapkids Gap is an authority
on modern American style. Founded in San Francisco in 1969, Gap
continues to build on its heritage grounded in denim and khakis
made through Washwell, Gap’s water-saving program that uses at
least 20 percent less water compared to conventional garment-wash
methods. Gap is a lifestyle brand that includes adult apparel and
accessories, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit,
and Gap Home collections. The brand connects with customers online
and in company-operated and franchise retail locations globally,
and also serves value-conscious customers with exclusively designed
collections for Gap Outlet and Gap Factory Stores. Gap is the
namesake brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana
Republic brands. For more information, please visit
www.gapinc.com.
About LoveShackFancyLoveShackFancy is inspired
by vintage finds; the collection is rich in detail, flattering
silhouettes, soft hues, and intricate lace, with an emphasis
on whimsical hand-dyed fabrics and enchanting vintage-inspired
romantic floral prints. The brand originated from Rebecca Hessel
Cohen’s desire to design the perfect bridesmaid dress for her
own ethereal summer wedding at her family home in
Bridgehampton. From an initial collection of hand-dyed silk
dresses, LoveShackFancy quickly gained a dedicated following
for its romantic pieces that whisper of dream escapes and special
moments. Sellout collaborations include Hurley, Bogner,
American Girl and Bandier. The brand is stocked at
notable wholesale accounts such as Neiman Marcus, Saks Fifth
Avenue, Harrods and Selfridges, plus select online retailers
Net-A-Porter and Revolve. LoveShackFancy received the WWD Award for
The Best Performing Fashion Company, and Rebecca has been
profiled and featured on the cover of the New York Times
Style section. LoveShackFancy currently has 16 boutiques
across the U.S and one international store
in London, including 11 of which have opened doors since
2020. The stores are located in Manhattan’s West Village and
Upper East Side NY, Sag Harbor, NY, Southampton, NY, Palm Beach,
FL, Miami, FL, Greenwich, CT, Charleston, SC, West Hollywood,
CA and Newport Beach, CA, Dallas, TX, Austin, TX, Houston TX,
Nashville, TN, Scottsdale, AZ, London, UK, and Manhasset, New
York.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cb11b947-b5bc-4849-9ef0-7402abcbaf53
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