Marimekko’s redesigned flagship store opens in Stockholm
06 Setembro 2023 - 8:00AM
Marimekko’s redesigned flagship store opens in Stockholm
Marimekko Corporation, Press Release 6 September 2023 at 2 p.m.
EEST
Marimekko’s redesigned flagship store opens in
Stockholm
Finnish design house Marimekko opens its fully refurbished
Stockholm flagship store to the public on Thursday 7 September
2023. The brand’s redesigned experiential retail space is located
at Norrmalmstorg 4, in one of the city’s most central shopping
destinations, Östermalm. The Östermalm area is known as the
epicenter of international fashion and design brands.
The redesigned flagship store in Stockholm represents
Marimekko's newest, dynamic store concept that embodies the brand’s
optimistic and creative lifestyle philosophy. The architecture of
the experiential and ever evolving store concept has references to
Marimekko’s textile printing factory in Helsinki. The space will
act as a platform for inspiring visual activations and events as
well as a creative hub for Marimekko’s community. The product
assortment of the store includes fashion, bags and accessories as
well as home décor items.
“The Marimekko flagship store in Stockholm has a wider impact on
building brand awareness and positioning across Scandinavia
alongside our upcoming Marimekko flagship store in Copenhagen
opening later this fall. The Stockholm and Copenhagen flagships are
designed to be the hearts of the Marimekko brand culture in the
region, inspiring both existing and new customers with our joyful
lifestyle design philosophy and supporting omnichannel sales. These
stores are strategic investments to scale our growth in the
international markets in the upcoming years,” says Noora Laurila,
Senior Vice President Sales, Region West at Marimekko.
Northern Europe is one of Marimekko’s key markets and Marimekko
approaches its market areas through key cities.
Photos of the Stockholm flagship store are available on
Marimekko Media Bank.
Further information: Lotta Roitto, Marimekko Communications Tel.
+358 9 7587 233 lotta.roitto@marimekko.com
DISTRIBUTION: Key media
Marimekko is a Finnish lifestyle design company renowned for its
original prints and colors. The company’s product portfolio
includes high-quality clothing, bags and accessories as well as
home décor items ranging from textiles to tableware. When Marimekko
was founded in 1951, its unparalleled printed fabrics gave it a
strong and unique identity. In 2022, the company's net sales were
EUR 167 million and comparable operating profit totaled EUR 30.4
million. Globally, there are roughly 150 Marimekko stores, and
online store serves customers in 35 countries. The key markets are
Northern Europe, the Asia-Pacific region and North America. The
Group employs about 460 people. The company’s share is quoted on
Nasdaq Helsinki Ltd. www.marimekko.com
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