Fiverr Launches Brand Campaign “Power of Humanity” Celebrating Human Ingenuity in Harmony with AI
07 Setembro 2023 - 9:00AM
Fiverr, the company that is revolutionizing how the world works
together, today announced its new brand campaign, “Power of
Humanity.” As the world of work quickly evolves with the rise of AI
technology, this campaign recognizes and celebrates the essential
role humans (still) play. The new hero ad and OOH placements convey
the message that while AI is a powerful tool, it still requires a
human touch to make truly inspired work.
The “Power of Humanity” brand campaign includes a 60-second hero
ad and OOH elements both developed by Fiverr’s in-house creative
team. With the goal of taking a more optimistic approach to AI and
highlighting its potential, Fiverr developed the creative to
showcase that AI is not something to fear, but instead embraced and
used to elevate work to the next level. This is also supported by
recent research.
A survey of 500 businesses across the U.S. conducted by IPSOS
for Fiverr found that 90% reported using or are planning to use
freelancers to complete or complement projects conducted using
Generative AI (59% versus 31%). This data shows businesses are
mainly optimistic about AI, but still believe human talent should
be integrated throughout the process.
“At Fiverr we are techno-optimists. As a global platform powered
by human talent, we embrace what AI can do to ignite creativity,
increase production, and streamline workflow. It’s been amazing to
see how our community has welcomed AI, from businesses tapping
skilled freelance talent to implement AI into their workflow and
products, to freelance talent using this technology to be more
efficient or pivoting their skills to meet the demands of
businesses,” said Gali Arnon, Chief Marketing Officer at Fiverr.
“Our new multi-channel campaign celebrates the possibilities this
technology offers but also highlights the most essential element to
success - human talent. It’s honoring this incredible tech
evolution while celebrating where true inspiration comes from –
people.”
The 60 second hero ad takes viewers into a distant future, where
two “AI beings” (robots) converse about the amazing characteristics
of humanity. With colorful footage, exciting sound design, and a
montage of swift edits, the ad takes us on a journey through
beautiful, chaotic, and emotional moments showcasing human life and
ingenuity. The OOH ads will go live on September 11th throughout
New York City (Penn Station, Midtown Tunnel, West Side Highway, and
Port Authority) with the tagline, “AI took my job… to the next
level,” featuring images of real Fiverr freelancers offering AI
services, taken by local Fiverr freelance photographers. The OOH
creative addresses people’s concerns about AI head on, while
reassuring them, through real life examples, not to be fearful,
because when humans are at the helm, AI can lead to incredible
results in one’s career and work.
The “Power of Humanity” campaign follows several high profile
initiatives Fiverr has implemented since January of this year,
including an open letter in The New York Times penned by Fiverr’s
CEO Micha Kaufman, new AI categories on Fiverr’s marketplace and
the incredible growth in demand for AI services, and the release of
a unique AI matching tool called “Fiverr Neo.” Additionally, the
company launched a dedicated AI Content Hub to help freelancers and
businesses navigate how to implement AI into their products,
workflow and services. This includes the Explorers Hub, meant to
help businesses less familiar with AI, and the Tech Hub which
targets businesses more experienced with this technology.
About FiverrFiverr’s mission is to
revolutionize how the world works together. We exist to democratize
access to talent and to provide talent with access to opportunities
so anyone can grow their business, brand, or dreams. From small
businesses to Fortune 500, over 4 million customers worldwide
worked with freelance talent on Fiverr in the past year, ensuring
their workforces remain flexible, adaptive, and agile. With Fiverr
Business Solutions, large companies can find the right talent and
tools, tailored to their needs to help them thrive and grow. On
Fiverr, you can find over 600 skills, ranging from programming to
3D design, digital marketing to content creation, from video
animation to architecture.
Don’t get left behind - come be a part of the future of work by
visiting fiverr.com, read our blog, and follow us on Twitter,
Instagram, and Facebook.
Press ContactHolly Steffypress@fiverr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a0efb57c-103f-4934-bf96-e7e23f233919
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