Outbrain Inc. (NASDAQ: OB), a leading technology platform for the
open web, today announced a strategic partnership with Cedara, the
first end-to-end carbon intelligence platform, to support Outbrain
and its customers’ sustainability and decarbonization efforts. The
partnership will allow Outbrain to share in-depth emissions
measurements with its advertiser partners, including those running
on the company’s newly launched branding platform, Onyx by
Outbrain™. It will also enable the company to comprehensively
measure carbon emissions across its global organization.
In addition, the company announced the launch of its
“Smart-Throttling” tool - a response prediction model which uses
machine learning to predict and recommend the most valuable
requests for its Demand-Side-Platform (DSP) partners. Smart
Throttling has been deployed on 80% of Outbrain’s traffic and has
successfully reduced the number of requests while maintaining
revenue expectations for its premium publisher partners. According
to Cedara’s measurement, Outbrain’s Smart Throttling capabilities
saved 675 metric tons of CO2e in its first week of testing -
equivalent to nearly 76,000 gallons of gasoline (equivalencies
calculator).
“Outbrain is committed to shaping a better and more sustainable
digital advertising ecosystem, and our partnership with Cedara
combined with our Smart-Throttling tool will give us another avenue
to support our premium publisher partners while addressing the need
to reduce carbon emissions and ensure advertisers have a
transparent way to measure the impact of their campaigns,” said
Yaron Galai, Co-founder and Co-CEO, Outbrain. “Our direct
integrations with many of the most prestigious publishers across
the globe make us supply-path-optimized by design, and this added
layer will enable us to strengthen our focus on sustainability to
continue building deeper partnerships with advertisers.”
Outbrain will leverage Cedara’s technology to assess its own
current baseline, analyze data to identify areas for improvement,
and empower advertisers to gain visibility into the emissions
derived from their campaigns with Outbrain. The partnership also
supports the industry-wide initiative Ad Net Zero, aimed at
decarbonizing the production, distribution, and publication of
advertising.
"Cedara is thrilled to further enable Outbrain's commitment to
sustainability, while supporting their publisher and advertiser
partners' own paths to net zero," said David Shaw, CEO &
Co-Founder of Cedara. "We applaud Outbrain's industry-leading
efforts at both an organizational and technological level in
decarbonization."
Outbrain has recently implemented initiatives to drive the
sustainability agenda including the introduction of OBGreen - an
employee advocacy group focused on reducing the company’s carbon
footprint - and updated Global Green Office Guidelines to set
sustainability standards across Outbrain’s offices and operational
practices.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws, which statements
involve substantial risks and uncertainties. Forward-looking
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statements largely on our expectations and projections regarding
future events and trends that we believe may affect our business,
financial condition and results of operations. The outcome of the
events described in these forward-looking statements is subject to
risks, uncertainties and other factors, including but not limited
to: overall advertising demand and traffic generated by our media
partners; factors that affect advertising demand and spending, such
as the continuation or worsening of unfavorable economic or
business conditions or downturns, instability or volatility in
financial markets, and other events or factors outside of our
control, such as U.S. and global recession concerns, geopolitical
concerns, including the ongoing conflict between Russia and
Ukraine, supply chain issues, inflationary pressures, labor market
volatility, bank closures or disruptions, and the pace of recovery
or any resurgences of the COVID-19 pandemic, and the impact of
unfavorable economic conditions and other factors that have and may
further impact advertisers’ ability to pay; our ability to continue
to innovate, and adoption by our advertisers and media partners of
our expanding solutions; the success of our sales and marketing
investments, which may require significant investments and may
involve long sales cycles; the performance of our third party
service providers and partners; our ability to grow our business
and manage growth effectively; our ability to compete effectively
against current and future competitors; the loss of one or more of
our large media partners, and our ability to expand our advertiser
and media partner relationships; our ability to maintain our
revenues or profitability despite quarterly fluctuations in our
results, whether due to seasonality, large cyclical events, or
other causes; the risk that our research and development efforts
may not meet the demands of a rapidly evolving technology market;
any failure of our recommendation engine to accurately predict user
engagement, any deterioration in the quality of our recommendations
or failure to present interesting content to users or other factors
which may cause us to experience a decline in user engagement or
loss of media partners; limits on our ability to collect, use and
disclose data to deliver advertisements; our ability to extend our
reach into evolving digital media platforms; our ability to
maintain and scale our technology platform; our ability to meet
demands on our infrastructure and resources due to future growth or
otherwise; outages or disruptions that impact us or our service
providers, resulting from cyber incidents, or failures or loss of
our infrastructure, which could adversely affect our business;
significant fluctuations in currency exchange rates; political and
regulatory risks in the various markets in which we operate; the
challenges of compliance with differing and changing regulatory
requirements; the timing and execution of, and the expected
benefits from, our cost-saving measures, including our workforce
reduction; any changes in management’s plans, assumptions,
estimates and projections with respect to our cost-savings
measures; the impact of the cost-saving measures, including the
workforce reduction, on our business or strategy; and the risks
described in the section entitled “Risk Factors” in the Annual
Report on Form 10-K filed for the year ended December 31, 2022 and
in subsequent reports filed with the SEC. Accordingly, you should
not rely upon forward-looking statements as an indication of future
performance. We cannot assure you that the results, events and
circumstances reflected in the forward-looking statements will be
achieved or will occur, and actual results, events or circumstances
could differ materially from those projected in the forward-looking
statements. The forward-looking statements made in this press
release relate only to events as of the date on which the
statements are made. We may not actually achieve the plans,
intentions or expectations disclosed in our forward-looking
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forward-looking statements. We undertake no obligation and do not
assume any obligation to update any forward-looking statements,
whether as a result of new information, future events or
circumstances after the date on which the statements are made or to
reflect the occurrence of unanticipated events or otherwise, except
as required by law.
About Outbrain Outbrain (Nasdaq: OB) is a
leading technology platform that drives business results by
engaging people across the open internet. Outbrain predicts moments
of engagement to drive measurable outcomes for advertisers and
publishers using AI and machine learning across more than 7,000
online properties globally. Founded in 2006, Outbrain is
headquartered in New York with offices in Israel and across the
United States, Europe, Asia-Pacific, and South America. To learn
more, visit www.outbrain.com.
About CedaraCedara, the carbon intelligence
platform, is on a mission to help businesses decarbonize and to
build a more sustainable future for society. Through its
comprehensive product suite, Cedara maps the carbon intensity
across supply chains to empower investment teams to decarbonize the
supply path across their goods and services. Cedara adopts a
high-impact, data driven approach to develop transformative
solutions for businesses and their partners to accelerate the shift
to a net zero economy. Founded in 2021, Cedara is headquartered in
New York City with offices in the US and UK. To learn more, please
visit cedara.io.
Media Contactpress@outbrain.com
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