The United Nations and JCDecaux launch Global Road Safety campaign
to address the first cause of mortality for young people aged 5-29
The United Nations and JCDecaux launch
Global Road Safety campaign to address the first cause of mortality
for young people aged 5-29
Paris,
September
20th,
2023 – The United Nations Secretary-General's
Special Envoy for Road Safety, Mr Jean Todt, and Jean-Charles
Decaux, co-CEO of JCDecaux, launched today a new UN Global Road
Safety campaign to address road traffic crashes, which are the
leading cause of death for people aged 5 to 29 around the
world.
Road traffic crashes kill 1.35 million people
every year and injure over 50 million, often for life. Developing
countries account for 93% of the victims. The most vulnerable road
users (pedestrians, cyclists and motorcyclists) and the poor are
disproportionately affected worldwide.
Over the next two years, the campaign will
appear on billboards and in public areas in 80 countries worldwide
thanks to a global partnership with JCDecaux. Displayed in about
1,000 cities, the campaign will be translated into 30
languages.
Contributing to the European Mobility
Week
The campaign was launched today in Brussels
during the European Mobility Week (16-22 September), with the
participation of Adina Vălean, European Commissioner for Transport.
On this occasion, the campaign is on display in the streets of
Brussels and at Brussels Airport, as well as in the streets of
Liège, Antwerp and Lier.
The Special
Envoy declared: “Road safety is
not high enough on the political agenda in most countries. While we
know the remedies to road crashes, action is lagging behind. With
this campaign, together with the celebrities that are joining us,
and our partners JCDecaux and Saatchi & Saatchi, we are trying
to revert this and mobilize the political will that is needed to
increase actions and financing to save millions of lives, in line
with the objectives of the Decade of Action for Road Safety.”
Speaking at the press conference of the launch,
EU Commissioner for Transport
Adina Vãlean said: “During this year’s
European Mobility Week, around 3,000 cities from 50 countries will
be encouraging their citizens to try out more sustainable ways of
moving around. Walking and cycling are two such options. But
sustainability must go hand-in-hand with safety, and sadly
vulnerable road users are still over-represented in road fatality
statistics: in the EU, pedestrians account for around 18% of
fatalities, and cyclists for 9%. I welcome this global campaign to
turn this around – to help us learn from each other, raise
awareness of how to keep all road-users safe, and – ultimately – to
save lives”.
Jean-Charles Decaux, co-CEO of
JCDecaux said: “We are very proud to partner with the
United Nations and Jean Todt, the United Nations
Secretary-General's Special Envoy for Road Safety, to launch this
international road safety campaign that’s relevant to everyone. No
matter how we travel, this important cause affects us all, from
pedestrians, cyclists, motorcyclists and drivers to people using
new forms of mobility or making shared trips. We can all play a
part in reducing the terrible consequences faced by so many
families around the world. This campaign underlines how our
sustainable media can use its power and mass reach to raise
awareness of the safety rules that must be respected at all times
and the care that must be taken, in order to ensure a safe and
pleasant public space for us all.”
#MakeaSafetyStatement
Under the motto #MakeaSafetyStatement, the
campaign gathers celebrities to encourage road users to adopt
simple and effective rules to stay safe on the road.
The first participating celebrities include:
- Naomi Campbell, supermodel
- Ousmane Dembélé, football icon
- Patrick Dempsey, actor
- Novak Djokovic, tennis legend
- Didier Drogba, football legend
- Michael Fassbender, actor
- Julie Gayet, actress
- Charles Leclerc, F1 driver
- Marc Márquez, motorcycle racer
- Kylie Minogue, musician
- Youssou N’Dour, musician
- Mick Schumacher, F1 driver
- Michelle Yeoh, Oscar-winning
actress & UNDP Goodwill ambassador
They #MakeaSafetyStatement to:
- wear a seat belt
- drive slow
- wear a helmet
- not text and drive
- not drive under the influence
- not drive tired
and call on fans, followers and the public to
adopt the same habits.
Note to editorsAbout
some of the main causes of road crashes
Speeding
-
The death risk for pedestrians hit by car fronts rises rapidly as
vehicle speed increases (4.5 times from 50 km/h to 65 km/h).
-
In Europe, some 30% of road fatalities (19,800 in 2021) are caused
by excessive or inappropriate speed.
Driving under the influence
-
Driving under the influence of alcohol and any psychoactive
substance or drug increases the risk of a crash.
-
A 2022 study by U.S. highway safety regulators (NHTSA) found that
more than half the people injured or killed in traffic crashes had
one or more drugs, or alcohol, in their bloodstreams.
Distracted driving
-
Drivers using mobile phones are approximately 4 times more likely
to be involved in a crash
-
Texting is the most alarming distraction. Sending or reading a text
takes eyes off the road for 5 seconds. At 55 mph, that's like
driving the length of an entire football field with eyes
closed.
-
In the U.S., distracted driving is estimated to play a role in
25%-30% of fatal crashes, according to the National
Distracted Driving Coalition (NDDC).
About the Special Envoy
UN Secretary-General, Ban Ki-moon, appointed in
2015 Jean Todt as his Special Envoy for Road Safety. He was
reconfirmed in this role by António Guterres, in 2017 and in 2021.
In 2018, together with 14 UN organizations, the Special Envoy
launched the UN Road Safety Fund (UNRSF). The Special Envoy
contributes, among other things, to mobilize sustained political
commitment to make road safety a priority; to advocate and raise
awareness of UN legal instruments on road safety; to share
established good practices in this area; to striving to generate
adequate funding through strategic partnerships between the public,
private and non-governmental sectors. Special Envoy brochure and
Twitter account.
About UNECE
The United Nations Economic Commission for
Europe (UNECE) is the custodian of the United Nations road safety
legal instruments, applicable worldwide, which offer countries a
basis to legislate to increase the safety of roads, vehicles and
traffic. It hosts the only permanent United
Nations intergovernmental forum on road safety (Working Party on
Road Traffic Safety) and the World Forum for Harmonization of
Vehicle Regulations. UNECE also hosts the secretariats of the
Special Envoy for Road Safety and of the UN Road Safety Fund.
About JCDecaux
JCDecaux – a French family-owned company founded
in 1964 and the No.1 outdoor advertising company worldwide – is
committed to improve the quality of life for people wherever they
live, work and travel by offering innovative, sustainable street
furniture and services that are meeting citizens’ expectations and
financed by brands and their advertisement. With a presence in more
than 80 countries, JCDecaux is the only company in the world to
operate exclusively in the outdoor advertising sector and to
develop all of its activities: street furniture, transport
advertising and billboards. For almost 60 years, the products and
services offered to cities by JCDecaux have been considered the
benchmark for quality, aesthetics and functionality. As a
sustainable media in contact with more than 850 million people
every day and true to its mission of improving the quality of life
for all citizens, JCDecaux enhances and promotes responsible
outdoor advertising and places social and environmental quality at
the core of its solutions and its business. Since 2023, JCDecaux is
an official partner of the UN Joint SDG Fund, supporting the
Sustainable Development Goals across its Group.
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 20-09-2023 # Launch of RS Campaign v_UK
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