Outbrain (NASDAQ: OB), a leading technology platform for the open
web, and DoubleVerify (“DV”) (NYSE: DV), a leading software
platform for digital media measurement, data and analytics, today
announced a strategic partnership to bring DV Marketplace Suite’s
comprehensive pre-bid brand suitability, fraud avoidance, and
viewability tools to Outbrain’s recently-launched branding
platform, Onyx.
Backed by 15+ years of AI-driven prediction technology, Onyx is
designed to drive stronger brand impact from in-article video and
high-impact display ads by optimizing for user attention. DV’s
product suite combined with Outbrain’s predictive technology is
designed to deliver a unique value proposition for enterprise
brands looking to drive attention and impact in brand-suitable
environments across the open web. Onyx customers can now control
and curate high-attention inventory based on DV’s brand safety and
suitability data across Outbrain’s premium publisher partners, and
Onyx campaigns will be backed by DV’s fraud monitoring and
viewability measurement.
“We are excited to partner with Outbrain and leverage our
decades of expertise in brand suitability, fraud avoidance, and
viewability on their promising Onyx platform,” said Allen Baum, SVP
of Platform Sales at DoubleVerify. “Together we will elevate the
standards of premium advertising and provide advertisers and
publishers with a trusted environment for their campaigns.”
DV Marketplace Suite is designed to empower the Onyx platform
to:
- Pre-qualify supply, preventing fraudulent impressions from
transacting, and offering granular transparency into different
types of fraud including app & site fraud, malware, and bot
fraud.
- Automatically flag and remove unsafe inventory pre-bid by
leveraging brand safety standards established by the Global
Alliance for Responsible Media (GARM).
- Optimize away from poor-performing supply sources without
impacting scale.
- Reduce post-bid blocking on fraudulent inventory, eliminating
the need for customer makegoods or rebates.
“This partnership further demonstrates our commitment to
delivering an exceptional advertising experience where advertisers
can feel confident their Onyx campaigns only run in brand-suitable
environments with verified and certified results by a
globally-recognized third-party,” said Ayal Steiner, EVP of Brand
Solutions, Outbrain. “Our goal is to simplify the advertiser
experience and deliver a seamless, turnkey solution, and this
partnership is an important milestone in this direction."
To learn more about Onyx, visit
https://www.outbrain.com/onyx/.
To learn more about DV Marketplace Suite and DV’s efforts to
help platforms maximize efficiency and media quality, benefiting
both buy-side and sell-side, visit
https://doubleverify.com/marketplaces/.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws, which statements
involve substantial risks and uncertainties. Forward-looking
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relating to possible or assumed future results of our business,
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future events and trends that we believe may affect our business,
financial condition and results of operations. The outcome of the
events described in these forward-looking statements is subject to
risks, uncertainties and other factors, including but not limited
to: overall advertising demand and traffic generated by our media
partners; factors that affect advertising demand and spending, such
as the continuation or worsening of unfavorable economic or
business conditions or downturns, instability or volatility in
financial markets, and other events or factors outside of our
control, such as U.S. and global recession concerns, geopolitical
concerns, including the ongoing conflict between Russia and
Ukraine, supply chain issues, inflationary pressures, labor market
volatility, bank closures or disruptions, and the pace of recovery
or any resurgences of the COVID-19 pandemic, and the impact of
unfavorable economic conditions and other factors that have and may
further impact advertisers’ ability to pay; our ability to continue
to innovate, and adoption by our advertisers and media partners of
our expanding solutions; the success of our sales and marketing
investments, which may require significant investments and may
involve long sales cycles; the performance of our third party
service providers and partners; our ability to grow our business
and manage growth effectively; our ability to compete effectively
against current and future competitors; the loss of one or more of
our large media partners, and our ability to expand our advertiser
and media partner relationships; our ability to maintain our
revenues or profitability despite quarterly fluctuations in our
results, whether due to seasonality, large cyclical events, or
other causes; the risk that our research and development efforts
may not meet the demands of a rapidly evolving technology market;
any failure of our recommendation engine to accurately predict user
engagement, any deterioration in the quality of our recommendations
or failure to present interesting content to users or other factors
which may cause us to experience a decline in user engagement or
loss of media partners; limits on our ability to collect, use and
disclose data to deliver advertisements; our ability to extend our
reach into evolving digital media platforms; our ability to
maintain and scale our technology platform; our ability to meet
demands on our infrastructure and resources due to future growth or
otherwise; outages or disruptions that impact us or our service
providers, resulting from cyber incidents, or failures or loss of
our infrastructure, which could adversely affect our business;
significant fluctuations in currency exchange rates; political and
regulatory risks in the various markets in which we operate; the
challenges of compliance with differing and changing regulatory
requirements; the timing and execution of, and the expected
benefits from, our cost-saving measures, including our workforce
reduction; any changes in management’s plans, assumptions,
estimates and projections with respect to our cost-savings
measures; the impact of the cost-saving measures, including the
workforce reduction, on our business or strategy; and the risks
described in the section entitled “Risk Factors” in the Annual
Report on Form 10-K filed for the year ended December 31, 2022 and
in subsequent reports filed with the SEC. Accordingly, you should
not rely upon forward-looking statements as an indication of future
performance. We cannot assure you that the results, events and
circumstances reflected in the forward-looking statements will be
achieved or will occur, and actual results, events or circumstances
could differ materially from those projected in the forward-looking
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release relate only to events as of the date on which the
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intentions or expectations disclosed in our forward-looking
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assume any obligation to update any forward-looking statements,
whether as a result of new information, future events or
circumstances after the date on which the statements are made or to
reflect the occurrence of unanticipated events or otherwise, except
as required by law.
About Outbrain Outbrain (Nasdaq: OB) is a
leading technology platform that drives business results by
engaging people across the open internet. Outbrain predicts moments
of engagement to drive measurable outcomes for advertisers and
publishers using AI and machine learning across more than 7,000
online properties globally. Founded in 2006, Outbrain is
headquartered in New York with offices in Israel and across the
United States, Europe, Asia-Pacific, and South America. To learn
more, visit www.outbrain.com
About DoubleVerifyDoubleVerify is a leading
software platform for digital media measurement and analytics. Our
mission is to make the digital advertising ecosystem stronger,
safer and more secure, thereby preserving the fair value exchange
between buyers and sellers of digital media. Hundreds of Fortune
500 advertisers employ our unbiased data and analytics to drive
campaign quality and effectiveness, and to maximize return on their
digital advertising investments – globally.
Media Contact press@outbrain.com
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