EssilorLuxottica: Ray-Ban and Meta launch the next generation of
smart glasses
RAY-BAN AND META LAUNCH THE NEXT GENERATION OF
SMART GLASSES
The new Ray-Ban I Meta smart glasses features
Meta AI, advanced audio and camera capabilities, design
customization opportunities, and expanded European distribution
Menlo Park, California, and
Charenton-le-Pont, France (September 27,
2023 – 11:00 am PST) – Meta Platforms, Inc. and
EssilorLuxottica introduced their next generation of smart glasses,
the Ray-Ban Meta smart glasses, today during the
annual Meta Connect event.
The new collection offers the first ever eyewear with live
streaming and Meta AI built-in, higher quality camera, and improved
audio and microphone systems paired with a redesigned, more
intuitive app and charging case.
The livestreaming function allows content creators to broadcast
their experiences and POV in real time, hands-free. It opens a new
level of authenticity and relatability in the content that’s being
created, sharing live from their eyes. The wearer can toggle
between the glasses and phone camera to Instagram Live or Facebook
Live for up to 30 minutes. The Meta AI offering is exclusive
to the U.S. at launch, wearers will be able to use the voice prompt
“Hey Meta” to dive deeper into a moment of creativity and control
features on the glasses. As a commitment to privacy continues to be
at the core of the product, the company has made the privacy LED
light bigger and more noticeable.
The Ray-Ban Meta smart glasses collection has taken a leap
forward in audio and camera quality. Its camera goes from 5 MP to
an ultrawide 12 MP – which takes high-quality photos and immersive
1080p videos in portrait orientation. The discreet open-ear
speakers now have increased bass response and noise suppression,
enhancing the overall audio quality. Each pair can be found
with five built-in microphones to support seamless switching
between music and calls, while still allowing the wearer to hear
the ambient sound of their surroundings and stay attuned to the
world around them. The listening experience now includes bass
response and noise suppression, enhancing the overall audio quality
for a more complete audio experience – whether it’s for listening
to a favorite album or reliving moments personally created.
“We’re incredibly proud to collaborate with Meta to build this
nascent category from the ground up. The new Ray-Ban Meta
collection is in a league of its own with features that have never
fit inside a pair of glasses before. The world sees you in a pair
of your favorite Wayfarer, perhaps with your own prescription and
Transitions lenses that go from day to night, but you know you have
this powerful universe of tech inside. Meta AI, live streaming, and
insanely crisp audio and calling capabilities – all hands-free,”
said Rocco Basilico, Chief Wearables Officer for EssilorLuxottica.
“This is what we imagined when we first decided to enter this
space. Truly wearable, life-enhancing technology. And it will only
get better.”
The Ray-Ban Meta
collection features 21 styles, colors, and lens
variations, giving consumers powerful technology without
compromising aesthetics or comfort. They are available in
Wayfarer and Wayfarer Large, the
most recognizable frame and an icon since the 1950’s, along with a
new style to Ray-Ban, Headliner, a more inclusive
and universal fitting design. Built using the latest optical
technology, the high-performance lenses come in a versatile range
to match individual style and vision needs. Available in a full
suite of prescription, sun, clear, polarized or Transitions, all
the lenses offer advanced clarity, comfort, and protection. For
even more customization, the company added the ability to “Remix”
the Ray-Ban Meta
smart glasses, choosing frame color, lens variety and finish and
more to create over 130 color and style combinations, available
only on Ray-Ban.com.
Starting at a suggested entry price of $299 (EUR 329, CAD 369,
GBP 299, AUD 449) the Ray-Ban
Meta collection comes with a
classic compact and portable charging case to keep the glasses
powered. The collection notably features an improved companion app,
Meta View (iOS and Android), offering a seamless way to import
content. The enhanced experience allows the wearer
to easily share with friends or to any social app on their phone
and pair multiple glasses to their phone, managing them in one
place.
The Ray-Ban | Meta collection is available for purchase on
October 17th at Ray-Ban stores,
Ray-Ban.com, Meta.com as well as select
EssilorLuxottica retail stores including but not
limited to: LensCrafters, Sunglass Hut, Salmoiraghi & Viganò
and through the company’s wholesale distribution network in the US,
UK, Italy, Ireland, Australia, Canada, France, Spain, Austria,
Belgium, Germany, Finland, Denmark, Norway and Sweden.
PRE-ORDER TODAY HERE
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https://www.ray-ban.com/usa/discover-ray-ban-meta-smart-glasses/clp
About EssilorLuxottica
EssilorLuxottica is a global leader in the design, manufacture
and distribution of ophthalmic lenses, frames and sunglasses.
Formed in 2018, its mission is to help people around the world to
see more and be more by addressing their evolving vision needs and
personal style aspirations. The Company brings together the
complementary expertise of two industry pioneers, one in advanced
lens technology and the other in the craftsmanship of iconic
eyewear, to set new industry standards for vision care and the
consumer experience around it. Influential eyewear brands including
Ray-Ban and Oakley, lens technology brands including Varilux and
Transitions, and world-class retail brands including Sunglass Hut,
LensCrafters, Salmoiraghi & Viganò and GrandVision are part of
the EssilorLuxottica family. EssilorLuxottica has approximately
190,000 employees. In 2022, the Company generated consolidated
revenue of Euro 24.5 billion. The EssilorLuxottica share trades on
the Euronext Paris market and is included in the Euro Stoxx 50 and
CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters:
ESLX.PA; Bloomberg: EL:FP. For more information, please visit:
www.essilorluxottica.com.
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