Interpublic Group’s (NYSE: IPG) creative consultancy Huge today
announces the publication of Huge Moves Volume 2, defining the most
important moves in business for C-Suite readers before they become
the new normal.
In its annual print issue, Huge reveals the “10 Huge Moves for
2024,” a collection of original long-form magazine articles
featuring exclusive, high-profile interviews, original photography,
and custom data analysis — all designed to help business leaders
prepare for the year ahead.
This year’s macro theme is Alignment — the kind
that requires collaboration across sectors, international borders,
and between diverse stakeholders. Each story in the issue is a
variation on this theme, proving that no “huge move” can be made in
isolation. With this in mind, Huge Moves Volume 2 covers companies
facing dramatic disruption and yet are still finding ways to forge
ahead and drive meaningful growth.
The “10 Huge Moves for 2024” featured in the new edition
include:
- The future
of AI governance – Luke Scanlon, U.K.-based lawyer at
Pinsent Masons, breaks down the new rules of AI integration
according to the world's leading legislators, and makes a clear and
present argument for cross-border collaboration.
-
Revolutionizing consumer healthcare – Esteemed
journalist Chris Pomorski explores a $4 billion investment aimed at
transforming the healthcare market.
- The biggest
sustainability moves in hospitality – Award-winning
journalist Jennifer Leigh Parker takes us to the front lines of
sustainable innovation in the travel industry, consulting with the
top brass of hospitality companies (Dorchester Collection, Rosewood
Hotels, Mandarin Oriental Hotel Group) to find out who’s investing
in real change.
- Apple’s
ever-expanding digital wallet – Fintech’s favorite
reporter, Mary Wisniewski, provides a deep dive into Apple’s
unlikely partnership with Wall Street titan Goldman Sachs, and
explains what this means for the future of retail
banking.
- The scale of
our digital carbon footprint – Can greener digital
products and less content mean more profits? In this feature, Huge
Associate Director of Strategy José Simian reveals how ambitious
companies like Meta and Netflix are making an impact.
- The power
dynamics of semiconductor production – Esteemed automotive
journalist Patrick George analyzes big moves that have global
implications for OEMs and suppliers alike.
- A
comprehensive look at the future of social media – With
the entire social landscape in upheaval, CNN journalist Abigail
Bassett looks at the new players in town.
- The new
guard of start-ups dramatically expanding plant-based
foods – The New York Times contributor Devorah Lev-Tov
takes a look at a D2C market ripe for growth.
- How AI
agents will change how we shop – Huge’s Managing Director
of Experiential, Emily Wengert, investigates what happens to the
retail industry when AI has all the purchasing power.
- Novel ways
to capture explosive creative growth – Huge’s Global Chief
Product Officer, Lisa De Bonis, explains how Huge’s AI-powered
Creative Capital Index is driving durable, sustainable, predictable
growth for brands by unlocking their untapped creative
potential.
The magazine’s cover art was created by artist Refik Anadol, who
is internationally recognized as a pioneer in the aesthetics of
data and machine intelligence. For this issue, Anadol’s cover
subject is inspired by the Yawanawá tribe of Brazil, whose local
paintings are captured in a stunning, multi-layered artwork series
that responds to real-time weather data from the Amazon rainforest.
Environmental conservation is a passion point for the artist, whose
efforts have raised more than $2.25 million for the tribe and their
territory.
Huge Moves Volume 2 readers will be able to use a QR code to
experience Anadol’s artwork in motion, alongside an exclusive
interview with the artist. Additionally, embedded into each of this
magazine’s articles is a QR code, enabling easy sharing with others
via email, text, Slack, or Microsoft Teams.
"Huge Moves was created with the intention to inform, inspire,
and, in some cases, challenge business readers with substantive,
intelligent content. Consider it an essential handbook for growth,"
said Mat Baxter, Global CEO of Huge. "As partners, our mission is
to assist brands in identifying uniquely groundbreaking ideas that
transform their business, unlock the potential of new and emerging
technologies, establish a distinctive edge in the market, and build
new avenues for growth. All of which is to say, we're here to help
them make huge moves.”
Led by Editor-In-Chief Jennifer Leigh Parker, an award-winning
journalist with deep expertise in enterprise reporting from her
previous positions at Bloomberg Media and Surface Magazine, Huge
Moves Volume 2 features bylines from a seasoned team of
top-tier journalists who have contributed to influential
publications including The New York Times, The Wall Street Journal,
Vanity Fair and CNN. Setting a new standard for branded content,
Huge Moves operates with complete editorial independence from
Huge’s core business.
“With this platform, we set out to create a respite from the
noise, producing deeply researched, long-form narratives that
prioritize quality above all else,” said Parker. “Our readers are
encouraged to engage with the big, sector-shaping stories of our
time — and to share their thoughts with us online. It’s meant
to foster real-time dialogue and a more meaningful connection with
our audience.”
Huge Moves content can be found exclusively at
Hugeinc.com/HugeMoves. Interested in receiving an issue of the
print magazine? Drop Huge Moves a line at
hugemoves@hugeinc.com.
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About HugeHuge is a creative consultancy powered by human and AI
collaboration. We partner with the world’s most ambitious brands to
Make Huge Moves, which are creative solutions that deliver powerful
outcomes. Huge helps clients unlock meaningful growth in areas
ranging from AI business consulting, brand and customer experience,
technology advisory and strategy, to high-value audience analysis
and product innovation. Founded in 1999 in Brooklyn, NY, Huge has
more than 1,200 employees working across North America, Europe,
Asia and Latin America. The consultancy is part of the Interpublic
Group of Companies. For more information, visit
www.hugeinc.com.
About Huge Moves™Huge Moves™ is a digital news platform and
premium print magazine published by Huge. It is designed to
inspire, inform, and prepare today’s leading business minds for
what’s next. This forward-looking publication embodies modern
design, cutting-edge technology and elevated thinking — and sets
the new standard for branded content. Each issue will announce the
annual “10 Huge Moves” list of feature stories, covering the people
and actions we believe will shape the future of business.
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, Jack Morton, KINESSO, MAGNA, McCann, Mediabrands,
Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber
Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.
# # #
Contact InformationDe’Andra Roberts Huge
droberts@hugeinc.com
Anneliese Diamantopoulos Huge adiamantopoulos@hugeinc.com
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