Momentum Worldwide Secures Experiential AI Patents to Revolutionize Brand Experiences
10 Outubro 2023 - 11:35AM
Interpublic Group’s (NYSE: IPG) global experience agency Momentum
Worldwide has secured three AI patents for the machine learning of
experiences, making Momentum the first agency to do so in the
experiential space.
Building on its legacy of delivering best-in-class creative
experiences, Momentum has now redefined the experiential category
by infusing AI and machine learning into the management and
activation of its experiences.
Through the application of its AI patents (MLIUI), Momentum
leverages their proprietary AI & Quantum system to create
intelligent experiences that are responsive and measurable across
the entire experience ecosystem—experiences from stadium to
shelf—as part of its Total Brand Experience offering.
Using this capability, brand leaders and CMOs can make more
targeted decisions on how they allocate spend, resources and where
to focus activity from the insights provided.
Momentum Worldwide’s machine learning system has started to be
used by global brands with great impact. Jason Alan Snyder, Global
Chief Technology Officer, Momentum Worldwide, comments: “The
patented system has allowed Coca-Cola to personalize their campaign
experience at scale, driving sales and loyalty to the brand. For
Walmart, the Intelligent Experience tool has helped strengthen
their understanding of customers and their preferences.
“Creating intelligent experiences will help global brands and,
in turn, consumers. The technology is designed to think and reason
more like a human analyst. It doesn't just churn out data; it
connects, interprets, and supplies meaningful answers and insights
that are focused on moving the consumer through the brand
experience ecosystem based on the data. It will revolutionize
marketing.”
Elena Klau, Chief Strategy & Product Officer, Momentum
Worldwide, added: “Having these capabilities means brands can
finally connect the dots across experiences for the first time. We
are at an important inflection point where the technology and data
investments we made years ago to secure these patents are finally
being actualized for clients.”
Patricia Hinerman, Chief Information Officer, Interpublic Group,
commented: “The AI steering committee at IPG continues to help our
partners and our clients understand what’s possible in leveraging
AI across the entire marketing ecosystem. You can see with this
news that Momentum is leading the industry in leveraging AI to
create experiences powered by marketing intelligence, which
accelerates growth for brands.”
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About Momentum WorldwideMomentum Worldwide is a global
experience agency partnering with and transforming the world’s most
famous brands since 1987. Built on the simple truth that it’s not
what brands say, it’s what they do that matters, the agency blends
creativity, technology, strategy, design and execution to change
the world and impact culture. Agency accolades include Cannes
Lions, Effies, Clios, Agency of the Year, Best Place to Work and
industry-leading Sustainability practices. Momentum Worldwide is
part of the Interpublic Group (IPG) of Companies. Learn more by
visiting www.momentumww.com.
About InterpublicInterpublic (NYSE: IPG) (www.interpublic.com)
is a values-based, data-fueled, and creatively-driven provider of
marketing solutions. Home to some of the world’s best-known and
most innovative communications specialists, IPG global brands
include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative,
IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann,
Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM,
Weber Shandwick and more. IPG is an S&P 500 company with total
revenue of $10.93 billion in 2022.
# # #
Contact InformationAnna Dalziel Momentum
anna.dalziel@momentumww.com
Tom Cunningham IPG (212) 704-1326
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