High Spirits: New Lightspeed Data Reveals Halloween Spike in Takeout, Liquor Sales for Bars and Restaurants Across North America
19 Outubro 2023 - 9:03AM
Lightspeed Commerce Inc. (NYSE | TSX: LSPD) released new
data* showing that last year’s Monday night Halloween gave a big
boost to bar and takeout sales. The numbers, which are based on a
sample of thousands of restaurants and bars powered by Lightspeed
across North America, suggest a busy Halloween Tuesday may be on
the horizon this year.Powering the world’s best businesses,
Lightspeed is the unified POS and payments platform for ambitious
entrepreneurs to accelerate growth, provide the best customer
experiences and become a go-to destination in their space.Here are
some key findings.
- La-La Land loves Halloween. Bars in Los Angeles were busy on
Halloween night. They saw a 107% increase in sales compared to the
previous Monday. Jacksonville came in second with a 65% jump from
one week to the next. Brooklyn closes out the top three with a 46%
bump.
- Coming in at the other end of the spectrum were Columbus, Key
West and Minneapolis, where bars saw the sharpest decline in sales.
Lightspeed data shows a 46% drop in Columbus and Key West, while
Minneapolis saw a 49% slump in bar tabs.
- When Halloween is on a weekday, takeout orders surge. On
Halloween, restaurants across all categories—fast casual, casual,
upscale or fine dining—saw an 11.37% increase in takeout sales
compared to the previous Monday. As October 31 lands on a Tuesday
this year, restaurants can plan ahead to make the most of this
takeout bump.
- Shots and mixed drinks are the “boos” of choice. In bars across
North America, spirit sales grew by 68% on Halloween night 2022
compared to the prior week. Cocktail sales saw a 34% top up,
whereas wine sales decreased by 17%. While bars that plan to
stay open on Halloween night can stay ahead of the curve by
stocking up on the hard stuff, it appears many consumers still fear
spilling wine on their costume.
- Across the United States, pumpkin still reigns supreme in the
spooky season. It’s especially beloved in the Northeast, where
sales of pumpkin related items grew by 3,164% in October compared
to July. In the South, sales of pumpkin goods surged by 2,824%
compared to a 1,737% hike in the Midwest and a 1,216% increase on
the West Coast.
- In a particularly pronounced case of pumpkin appreciation,
Portland, Maine saw a whopping 46,275% increase in sales of pumpkin
related items in October compared to July.
The data likely comes as no surprise to bars and fast casual
restaurants, who are prepping for a Halloween spike with events,
promotions and increased staff. “We are ready for it,” says Rohit
Sharma, General Manager and Operations Partner at Bar 404, a
speakeasy in downtown Toronto. “There will be a lot of guests
coming at the same time, [and we] want to make sure we have more
hosts to accommodate [everyone].” Sharma also encourages employees
to get in on the fun, creating seasonal cocktails and wearing
costumes to work. Speaking to the uptick in business on
Halloween night, Peter Dougherty, General Manager of Hospitality at
Lightspeed Commerce, acknowledged that it’s always been a popular
holiday for bar-goers. "If last year’s numbers are any indication,
restaurant and bar managers who are open for business on Tuesday
nights should make sure they’re properly staffed on October 31.
What's especially interesting for bars is how much of the ticket
increase is driven by spirits and cocktails, with beer sales only
rising slightly, when we've seen off-premise sales primarily driven
by beer." Overall Dougherty sees the data as an opportunity for
hospitality businesses. “With Halloween and the return of pumpkin
season, our customers can really flex their creativity. We’re
seeing some amazing menu items,” he notes. “I’m not just talking
about baked goods. We’re seeing pumpkin horchata, pumpkin espresso
martinis and a huge amount of complex, spiced beers—it’s
incredible.”Lightspeed’s Advanced Insights can help bars and
restaurants anticipate busy nights. It identifies the most
profitable hours and best-selling menu items so managers can
optimize scheduling and menu planning. Lightspeed powers the
world’s best bars, including: Death & Co (Los Angeles), Mace
(New York), Katana Kitten (New York), Service Bar (Washington, DC),
Recess (Chicago), Collective Arts (Hamilton), Vin Mon Lapin
(Montreal), Cloakroom (Montreal), David Rocco Bar Aperitivo
(Toronto), Cubitt House (London), Maybe Sammy (Sydney), Sunshine
Brewery (Gisborne) and In den Ouden Vogelstruys (Maastricht).Dive
into the transformative features of Lightspeed Restaurant on our
website, or to witness its powerful capabilities, see
lightspeedhq.com/pos/restaurant.*MethodologyLightspeed analyzed
internal data from thousands of hospitality businesses powered by
Lightspeed Restaurant across North America. The analysis reviewed
check size and other data points across cohorts of bars, casual,
fine dining, upscale and fast casual hospitality businesses. In
particular, Lightspeed focused on various sales changes from one
Monday to the next when looking at Halloween itself. In addition,
when analyzing pumpkin trends, Lightspeed compared data from July
1, 2022 to October 31, 2022. About Lightspeed
Powering the businesses that are the backbone of the global
economy, Lightspeed’s one-stop commerce platform helps merchants
innovate to simplify, scale and provide exceptional customer
experiences. Our cloud commerce solution transforms and unifies
online and physical operations, multichannel sales, expansion to
new locations, global payments, financial solutions and connection
to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed
on the New York Stock Exchange and Toronto Stock Exchange (NYSE |
TSX: LSPD). With teams across North America, Europe and Asia
Pacific, the company serves retail, hospitality and golf businesses
in over 100 countries.
For more information, see lightspeedhq.com.
Follow us on social media: LinkedIn, Facebook, Instagram,
YouTube, and Twitter.
Forward-Looking Statements
This news release may include forward-looking information and
forward-looking statements within the meaning of applicable
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including, among other factors, those risk factors identified in
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contained in this news release are not guarantees of future
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undertake any obligation to update publicly or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.For further information: Media Contacts:
Canada: Victoria Baker, NKPR - victoriab@nkpr.net; USA: Jennifer
Fugel, Newsmaker Group- jfugel@newsmakergroup.com; Lightspeed Media
Relations - media@lightspeedhq.com; Investor Relations: Gus
Papageorgiou, Lightspeed Investor Relations -
investorrelations@lightspeedhq.com
Sara Basdeo
Lightspeed Commerce Inc.
6475376271
sara.basdeo@lightspeedhq.com
Lightspeed Commerce (NYSE:LSPD)
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