Sage Teams Up with World Series Champion Manager Joe Maddon to Break Down Decision Making for Business Leaders
20 Outubro 2023 - 11:00AM
Sage, the industry leader in accounting, financial, HR, and payroll
technology solutions for small and mid-sized businesses and
Official Finance Software Partner of Major League Baseball, is
proud to announce a partnership with three-time MLB Manager of the
Year Joe Maddon. This Postseason collaboration will advance Sage’s
spotlight on MLB manager insights, highlighting Maddon’s legendary
decision-making process to yield takeaways for baseball fans and
business leaders.
Just like managing business, managing baseball is
all about tight competitive margins and data. Sage works to surface
business insights for its customers through high-quality, trusted
products and services, delivered with a human touch. The two-time
World Series Champion will help Sage do just that for fans and
customers through a four-part content series, titled “The Maddon
Mentality." Through the lens of iconic moments in his Postseason
career, Maddon will share his perspective on how business leaders
can better balance insights and their instincts to navigate
high-pressure decisions. The first episode entitled Manage the
Momentum launched recently and will be followed by a series of
other topics that will undoubtedly resonate with any industry
leader, baseball enthusiast, or employee seeking career
advancement.
“Joe Maddon has showcased leadership at the
highest levels throughout his illustrious career,” said Aziz
Benmalek, President of Sage North America. “Our partnership with
Joe this MLB postseason and into 2024 will help us offer more
invaluable insights and be a great demonstration of effective
leadership and management at high-stakes levels.”
In addition to the Sage-Maddon Mentality video
content series, MLB will also produce "What Would Joe Do," an
engaging social media content series presented by Sage for the
Postseason. Each entry will feature Maddon sharing context and
perspective on how he would approach crucial, timely decisions
during the ongoing Postseason and encourage healthy debate among
fans on how they would approach those same key decisions.
“I have been fortunate to learn from many great
leaders throughout my career,” said Maddon. “Baseball is a sport
rich with countless datapoints that inform decision making, but
it’s ultimately a game where managers must make very human
decisions. Partnering with Sage to explore that intersection and
share a few of the lessons I have learned along the way was an
exciting opportunity for me.”
Sage is thriving in its inaugural year of
a multi-year partnership with Major League Baseball, the
company’s first North American sports partnership. The pairing aims
to enhance the in-game experience for fans by offering a suite of
integrations with insights and analysis focused on pitching
decisions and managerial insights.
Throughout the season, Sage’s integration within
MLB has enhanced the viewing experience for fans through platforms
including Sage “Pitching Decisions,” “Pitcher Power Rankings,” and
“Manager Interviews,” which have highlighted the instincts and
insights of baseball played at the highest level. These features
are designed to offer fans a more intimate understanding of the
strategies, decision-making, and analytical thinking involved in
each play. During the season, Sage creative has run during MLB
games across various media platforms, including TBS, Apple TV+, MLB
Network, and MLB.com.
Click here to learn more about Sage
Media Contacts:
Jarrod Rudolph CSM, Sponsorship Agency for
Sage Jarrod.Rudolph@CSM.com
Ally Edge Sage US PR USPR@Sage.com
About Sage Sage exists to
knock down barriers so everyone can thrive, starting with the
millions of small- and mid-sized businesses served by us, our
partners, and accountants. Customers trust our finance, HR, and
payroll software to help business flow. By digitizing business
processes and relationships with customers, suppliers, employees,
banks and governments, our digital network connects SMBs, removing
friction and delivering insights. Knocking down barriers also means
we use our time, technology, and experience to tackle digital
inequality, economic inequality, and the climate crisis. Learn more
at www.sage.com/en-us/.
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