JCDecaux Top Media and Grupo Publigrafik merge their activities in Central America, becoming the most diversified outdoor advertising platform in terms of geographies and products as well as services
30 Novembro 2023 - 3:23PM
JCDecaux Top Media and Grupo Publigrafik merge their activities in
Central America, becoming the most diversified outdoor advertising
platform in terms of geographies and products as well as services
JCDecaux Top Media and Grupo Publigrafik
merge their activities in Central America,
becoming the most diversified outdoor advertising platform in terms
of geographies and products as well as services
Paris, November
30th, 2023 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announces that its majority-owned subsidiary JCDecaux
Top Media and Grupo Publigrafik's outdoor advertising branch in
Central America have merged today. Under this agreement, the new
joint-venture which will operate in 6 countries (Guatemala, Panama,
Costa Rica, El Salvador, Honduras and Nicaragua) is owned by
JCDecaux SE [55.6%], Grupo Publigrafik’s existing shareholders
[27%] and Top Partners [17.4%].
Created in 1989 in Guatemala by Moises Beer and
Enrique Beer, Grupo Publigrafik is a family-owned group with
operations across several sectors including outdoor advertising.
Grupo Publigrafik is the second largest OOH company in Central
America, after JCDecaux Top Media, with a significant presence in
Guatemala, as well as in El Salvador, Costa Rica and Panama.
With a combined population of 51.6 million
inhabitants in 2023 (source: UN estimates), Central America has
proven to be a dynamic market, thanks to its unique geographical
position, including the Panama Canal, high mobility indices and
advertising investments estimated to be over US$2.2 billion.
This merger between two family-owned groups will
be a real growth driver for outdoor advertising, which represents
around 6.5% of the region's advertising market (source: Kantar
Ibope and Integrametrics), lower than the market share global
average, but continually increasing.
The combined expertise of JCDecaux and Grupo
Publigrafik will open up new opportunities for advertisers within a
highly fragmented advertising market. Advertisers will benefit from
a range of increasingly effective and targeted communication
solutions based on premium locations in street furniture,
billboards, and transport (20,000 advertising panels), as well as
high-performance measurement indicators. JCDecaux will provide its
expertise in DOOH (Digital Out-of-Home), in which it has made
numerous productive investments, contributing to the growth of the
medium. Brands will have access to data-led media solutions
allowing relevant activations across the entire marketing
funnel.
Raul Beer, CEO of Grupo
Publigrafik, said: “This merger with JCDecaux represents a
pivotal moment in the trajectory of Grupo Publigrafik. Founded by
my father, Moises Beer and my uncle Enrique Beer, our company has
always been anchored in values that prioritise innovation,
creativity, sustainability, and client satisfaction. This merger
with JCDecaux, whose values we share, not only strengthens our
coverage in the Central American outdoor advertising market but
also accentuates our joint commitment to deliver unique and
effective solutions, while maintaining our core values.”
Alfredo Aleman, Arturo Zarate and
Francisco Alonso, Founding Shareholders of Top Media,
said: “As historic partners of JCDecaux in Central America, we are
delighted to reinforce this association with Grupo Publigrafik, one
of the most recognised outdoor advertising group in the region.
This merger is fully aligned with the foundations upon which we
have created Top Media in 1999 and later joined forces with
JCDecaux in 2016. Together, we will reinforce our regional
footprint to better cater the needs of local and international
advertisers as well as continuing to deliver authorities with the
highest quality and most innovative services across Central
America.”
Jean-Charles Decaux, Co-CEO of
JCDecaux, said: “We are delighted to establish the merger
of our Central American subsidiary, which is driven by
entrepreneurial values and high-quality teams, with Grupo
Publigrafik, a family-owned group. This will provide advertisers
with increasingly effective and innovative solutions for delivering
their communication plans. This merger marks a significant
milestone in our development in the region, leveraging the many
opportunities in this dynamic advertising market. With this new
entity, we remain committed to delivering a premium quality, high
impact and sustainable media offering, strengthened by our ESG
commitments and our reduction in energy consumption – which is 20%
lower in 2022 compared to 2019 in Central America – benefiting our
city partners, transport companies and airports as well our
advertisers and the public.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – H1 2023
revenue: €1,585m (a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5),
CDP (A-), MSCI (AA) and has achieved Platinum
Medal status from EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 30-11-2023 # Fusion JCDecaux et Grupo Publigrafik_UK
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