Multiple Grammy Award-Winning Artist Luis Miguel Partners with Alignment Health to Champion Living with Confidence
01 Dezembro 2023 - 10:00AM
Cultural icon and award-winning musician, Luis Miguel, and
Alignment Health, a Medicare Advantage company, today announced
they are partnering on a new campaign – “Life is made of unique
moments” (La vida se hace de momentos únicos) – to celebrate the
spirit of a life well-lived. Aimed at the Latin community, one of
the fastest-growing segments of the U.S. population, the new
campaign will feature the musician in multiple, Spanish-speaking
television spots, direct mail, and print, digital and social media
posts for Alignment starting in December 2023.
Often referred to as “El Sol de México,” or “the Sun of Mexico,”
Luis Miguel is a highly influential, widely popular, global figure
with a deep connection to the Latin community. His voice and music
have become synonymous with Latin identity, evoking emotions and
memories spanning multiple generations.
"We are thrilled to introduce Luis Miguel as our inaugural
celebrity spokesperson to emphasize the distinctive principles of
our company: compassion, care and respect, as well as the
significance of family – values that align closely with those of
the Latin community," said Dawn Maroney, markets president,
Alignment Health. "Medicare members are highly discerning consumers
seeking connections with companies that celebrate and empower them
with confidence as they live their lives."
Luis Miguel’s music resonates well beyond the borders of Latin
American countries. He has a strong universal appeal and is one of
the best-selling Latin artists of all time. Beyond his commercial
success, he has earned six Grammy Awards and received 15 Grammy
nominations, along with six Latin Grammys and nine Latin Grammy
nominations. These accolades not only recognize his talent, but
also underscore his significance within the Latin music
industry.
As a fast-growing Medicare Advantage company, Alignment proudly
serves more than 115,000 members, with more than 25% of its members
identifying as Hispanic. Recognizing the distinct needs of this
membership group and the expanding Hispanic American population,
Alignment offers "el ÚNICO" (or "the ONE" in English), an HMO plan
that includes a Spanish-speaking provider network and service
agents as well as Spanish-language member materials.
In 2024, "el ÚNICO" will be available in select markets across
Arizona, California, Florida, Nevada and Texas, and is part of
Alignment’s diverse portfolio of MA plans and benefits that are
available to 8.5 million Medicare-eligible adults across those five
states and North Carolina. Medicare-eligible adults can select
plans during the Medicare enrollment period, which runs through
Dec. 7, for plan benefits starting Jan. 1, 2024.
View the first TV spot at
alignmenthealthplan.com/luismiguel.
About Alignment HealthAlignment Health is
championing a new path in senior care that empowers members to age
well and live their most vibrant lives. A consumer brand name of
Alignment Healthcare (NASDAQ: ALHC), Alignment Health is a Medicare
Advantage company that offers more than 40 benefits-rich,
value-driven plans that serve 52 counties across six states. The
company partners with nationally recognized and trusted local
providers to deliver coordinated care, powered by its customized
care model, 24/7 concierge care team and purpose-built technology,
AVA®. Based in California, the company’s mission-focused team makes
high-quality, low-cost care a reality for members every day. As it
expands its offerings and grows its national footprint, Alignment
upholds its core values of leading with a serving heart and putting
the senior first. For more information, visit
alignmenthealth.com.
Media ContactsLM
team contacto@luismigueloficial.com
Priya ShahmPR, Inc. for Alignment
Healthalignment@mpublicrelations.com
Alignment Healthcare (NASDAQ:ALHC)
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