Fiverr Declares Montserrat 2024 'Font of the Year'
07 Dezembro 2023 - 10:00AM
Fiverr International Ltd. (NYSE: FVRR), the company that is
changing how the world works together, today announced Montserrat
as ‘Font of the Year' for 2024, in association with Fiverr Logo
Maker. An analysis of the logos most purchased on Fiverr Logo Maker
and a survey of over a hundred freelance designers who sell work
through Fiverr Logo Maker found Montserrat to be at the forefront
of brand design heading into next year.
“Montserrat is a fan favorite thanks to its clean geometric
lines and modern aesthetic. It has a wide range of weights and
styles—so it’s super versatile. It’s a go-to choice for businesses
aiming to contemporize their visual language. In other words,
Montserrat has both form and function,” said Nadav Barkan, Fiverr’s
VP of Design.
To name Montserrat Font of the Year 2024, the team behind Fiverr
Logo Maker analyzed the fonts most commonly used in the logos
purchased on the Logo Maker platform. Montserrat was first in this
analysis, followed by Bellefair and Poppins.
Next, the team polled Fiverr Logo Maker
designers. Montserrat was their clear favorite, followed by Bebas
Neue and Poppins.
“One of the interesting things that came out of this research is
that the fonts that designers prefer aren’t always the top-selling
fonts. For example, Bellefair is #2 in purchase order but ranks #31
in designer favorites,” Yonat Rauner Trieger, Fiverr Logo Maker
Business Owner. “Designers have the freedom to explore creative
boundaries, yet clients often seek logos with a specific, practical
application in mind. Clients often prioritize designs that are not
only visually appealing but also immediately comprehensible and
accessible. Logos on Fiverr Logo Maker are customizable. Customers
can choose a design and then tweak the font to their liking before
confirming their purchase. In that process, many are landing on
Montserrat as their choice.”
According to Montserrat’s designer, Julieta Ulanovsky, old
posters and lettering on signs in the traditional Montserrat
neighborhood of Buenos Aires inspired the design of this typeface.
It’s part of Google’s catalog of open-source fonts. Google
estimates it’s been used in more than 20 million websites.
“I'm honored and very grateful that Montserrat was selected as
Fiverr's 2024 Font of the Year,” said Julieta Ulanovsky. “The font
is widely accepted and has an important presence in the
communications we see today, both printed and digital.”
About Fiverr Logo MakerFiverr
Logo Maker was launched in 2020. It is an automated platform
powered by AI, designed to deliver high-quality logos crafted by
top-tier professional designers. Only the top Fiverr freelancers
are chosen based on quality metrics. Fiverr Logo Maker is trusted
by over 175,000 businesses in more than 127 countries.
About FiverrFiverr’s mission
is to change how the world works together. We exist to democratize
access to talent and to provide talent with access to opportunities
so anyone can grow their business, brand, or dreams. From small
businesses to Fortune 500, over 4 million customers worldwide
worked with freelance talent on Fiverr in the past year, ensuring
their workforces remain flexible, adaptive, and agile. With Fiverr
Business Solutions, large companies can find the right talent and
tools, tailored to their needs to help them thrive and grow. On
Fiverr, you can find over 700 skills, ranging from programming to
3D design, digital marketing to content creation, from video
animation to architecture.
Don’t get left behind - come be a part of the future of work by
visiting fiverr.com, read our blog, and follow us on Twitter,
Instagram, and Facebook.
Media Contact: Laura
Podestapress@fiverr.com
Photos accompanying this announcement are available
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