UFC® Names Skilled Trades College of Canada (STC) an Official Partner
04 Janeiro 2024 - 2:00PM
UFC®, the world’s premier mixed martial arts organization, and
Skilled Trades College of Canada (STC), the Canadian leader in
training youth in skilled trades, today announced a new marketing
partnership that showcases STC within UFC’s live events hosted in
Canada, including Pay-Per-Views and Fight Nights.
“We’re thrilled to welcome STC as an official
UFC partner,” said Grant Norris-Jones, Executive Vice
President and Head of Global Sponsorships, UFC & WWE.
“Their mission of providing young people vocational training to
create a foundation for meaningful careers is a cause we are proud
to use our UFC platforms to promote and support.”
As an official partner of UFC, STC will receive
brand integrations within UFC’s Canadian live events, including
high visibility placement inside the world-famous Octagon®, and
in-venue booth activations that will provide opportunities for
in-person fan engagement. In addition, UFC and STC will collaborate
on custom content that will be distributed through UFC’s popular
Canadian digital and social channels.
“To partner with UFC and serve as Presenting
Partner of UFC 297 is incredibly exciting and meaningful to all of
us at Skilled Trades College,” said Ralph Cerasuolo,
President & Chief Executive Officer, Skilled Trades
College. “For almost 20 years, Skilled Trades College of
Canada has educated and trained people to be job ready in the
skilled trades. Partnering with UFC reflects our shared values with
an understanding that opportunities need to be earned and
seized. Students at STC align with the qualities of
grit, determination, and a work ethic that are necessary in the
trades - and always visible inside the Octagon. Like UFC, we are
always looking to evolve and innovate, and we are so excited to
collaborate on such a meaningful endeavor. Together, we are
unveiling a first-of-its-kind scholarship that will transform the
lives of 12 youth with the Building Champions
Scholarship.”
The Building Champions
Scholarship is set to launch later this year and will
unlock new opportunities for STC students. The
initiative aims to grant a full scholarship to 12 students to use
towards any STC pre-apprenticeship program.
Additionally, STC will host two viewing parties
in 2024. The viewing parties will feature silent auctions with all
proceeds benefiting Steel Toe Careers, a
registered nonprofit in Toronto that provides scholarships to young
people to gain equitable access to education and hands-on skills
training to pursue a career in the construction industry.
“The construction industry is like being in the
Octagon - the best trainers and coaches make the difference between
winning and losing,” said Mike Di Donato, Chief Operating
Officer, Skilled Trades College. “At STC we pride
ourselves on providing the industry’s top training and employment
services. We are excited to work with UFC on the
Building Champions Scholarship, and having those winners be
trained, job ready, and into meaningful employment.”
STC will begin activating its partnership with
UFC during the highly anticipated
UFC® 297: STRICKLAND vs.
DU PLESSIS on Saturday, January 20 at Scotiabank Arena in
Toronto, where they will serve as the presenting sponsor. Returning
to Toronto for the first time since 2018, the event will feature a
thrilling world championship double header, headlined by a
thrilling middleweight championship bout between Sean Strickland
and No. 2 ranked contender Dricus Du Plessis. Also, a new women’s
bantamweight champion will be crowned when No. 2 ranked contender
Raquel Pennington battles Mayra Bueno Silva.
About UFC®
UFC® is the world’s premier mixed martial arts
organization (MMA), with more than 700 million fans and 243 million
social media followers. The organization produces more than 40 live
events annually in some of the most prestigious arenas around the
world while broadcasting to over 900 million TV households across
more than 170 countries. UFC’s athlete roster features the world’s
best MMA athletes representing more than 80 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC is
part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las
Vegas, Nevada. For more information, visit UFC.com and follow UFC
at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok:
@UFC.
About Skilled Trades College of Canada
Founded in 2008, The Skilled Trades College of
Canada (STC) is a registered career college under the Private
Career College Act, 2005. STC has earned a reputation for
excellence in Construction training and is acknowledged as best in
class for its industry-relevant programming. As the Canadian leader
in training youth for the skilled trades, STC offers year-round
classes with its propriety transformative curriculum. STC delivers
its hands-on training across five strategically placed campuses
located across the GTA. To learn more about the STC and the
Building Champions scholarship,
visit skilledtradescollege.ca.
Press Contact for UFC:Neil
Springer416.278.1605nspringer@ufc.com
Press Contact for STC:Tanya
Cruz416.254.2944tcruz@theinfluenceagency.com
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