The Boston Beer Company Launches Latest Innovation: Sun Cruiser Iced Tea & Vodka; Gives One Lucky Fan the Chance To “Cruise the Sun” During Upcoming Solar Eclipse from a Hot Air Balloon
13 Março 2024 - 10:00AM
Your new favorite drink is finally here. Sun Cruiser Iced Tea &
Vodka, the brand-new spirits-based hard iced tea innovation from
The Boston Beer Company, is made with real iced tea, real vodka and
really delicious flavor for a sip that’s so smooth you can’t help
but go back for more.
Sun Cruiser is refreshing and easy to drink with 4.5% ABV, just
100 calories and 1 gram of sugar per 12oz. serving. Even better,
Sun Cruiser has no bubbles, which makes it the perfect drink for
sipping all day long. Available in Classic Iced Tea, Lemonade +
Iced Tea, Raspberry, and Peach, Sun Cruiser’s got a flavor for the
whole crew.
Perfect for outdoor hanging with friends, Sun Cruiser is rolling
out now across 17 markets, with national distribution coming later
this year. Available in four-packs in Classic Iced Tea and Lemonade
+ Iced Tea, plus an eight-pack Variety Pack with each flavor, Sun
Cruiser is hitting shelves now across New England, New York, New
Jersey, Maryland, Delaware, Virginia (including Washington, D.C.),
Michigan, Ohio, Florida, Arizona, Atlanta and Southern
California.
“The hard iced tea and ready-to-drink space is on fire – seeing
continued double-digit growth this year¹ – so we’re excited to
introduce Sun Cruiser to those looking for smooth, easy refreshment
that’ll let the good times cruise,” said senior brand director,
Erica Taylor. “And there’s no better way to celebrate our rollout
than by popping up in the sky for the sun’s biggest moment this
year: the solar eclipse. A chance to “cruise the sun,” we’ll bring
new fans to new heights for a once-in-a-lifetime experience.”
Enter To Win: Cruise The Sun with Sun Cruiser
Hot air balloons are one of the world’s oldest and most beloved
outdoor adventures, and to celebrate the launch of Sun Cruiser this
spring, the brand is riding high with a once-in-a-lifetime journey
for one lucky drinker. Timed to the solar eclipse on April 8, Sun
Cruiser will bring one lucky fan and a guest up, up and away in a
Sun Cruiser hot air balloon to view the solar eclipse along the
path of totality (where the moon will completely block the sun for
a few minutes that afternoon!). Sun Cruiser fans can cruise by the
sun’s impressive show for an adventure unlike any other.
Beginning today, fans can throw their hats in the ring for a
chance to Cruise the Sun with Sun Cruiser.
Here’s how to get in on the fun:
- Head over to
CruiseTheSun.com to enter for a chance to win.
- The winner and their
guest will head to Columbus, Ohio for the ultimate eclipse viewing
experience, with all travel and accommodation on us.
- We’ll be in touch
with the lucky winner by April 1.
- To enter, fans must
be a U.S. resident and 21+. Check out full rules here.
Looking to pick up a pack of Sun Cruiser today? We like how you
think! Check out Sun Cruiser in your neighborhood at
drinksuncruiser.com/find.
About Sun Cruiser Iced Tea & Vodka:
Made for those who enjoy the sun on their face and hanging
outdoors with friends, Sun Cruiser Iced Tea & Vodka is made
with real brewed tea and premium vodka for a perfect choice to sip
and share. At 4.5% ABV and no bubbles to weigh you down, Sun
Cruiser has just a kiss of sweetness and tastes refreshingly smooth
in a mix of delicious flavors. For more information, follow along
on social @DrinkSunCruiser and visit us at drinksuncruiser.com.
About The Boston Beer Company:
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing
Samuel Adams beer and has since grown to become one of the largest
and most respected craft brewers in the United States. We
consistently offer the highest-quality products to our drinkers,
and we apply what we've learned from making great-tasting craft
beer to making great-tasting and innovative "beyond beer" products.
Boston Beer Company has pioneered not only craft beer but also hard
cider, hard seltzer, and hard tea. Our core brands include
household names like Angry Orchard Hard Cider, Dogfish Head, Truly
Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have
taprooms and hospitality locations in California, Delaware,
Massachusetts, New York, and Ohio. For more information, please
visit our website at bostonbeer.com, which includes links to our
respective brand websites.
¹Circana MULO + C YTD WE 2/11/24
Taylor Jette
Sun Cruiser Iced Tea & Vodka
taylor.jette@bostonbeer.com
Boston Beer (NYSE:SAM)
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