Dogfish Head Cocktails Expands Award-Winning Lineup of Spirits-Based, Ready-to-Drink Cocktails with New Strawberry Lime Tequila Margarita
01 Maio 2024 - 12:26PM
Perfect for cocktail lovers seeking a variety of easy summertime
drinks (no shaker required!), Dogfish Head’s lineup of
spirits-based, ready-to-drink (RTD) cocktails is growing with the
addition of a new Strawberry Lime Tequila Margarita. Delivering an
impressive 12.0% ABV, Dogfish Head’s Strawberry Lime Tequila
Margarita – like all its RTD cocktails – combines real spirits with
a thoughtfully crafted duo of real fruit juices to create
deliciously distinct flavor experiences.
Offering a balanced blend of authentic tequila
Blanco, Dogfish Head triple sec and real fruit juice from succulent
strawberries and citrusy limes, the Strawberry Lime Tequila
Margarita is fruity, zesty and refreshing … the ideal drink for
summertime sipping! Dogfish Head’s Strawberry Lime Tequila
Margarita is slated to hit shelves from coast-to-coast beginning
this month. Track down a 4pk/12oz can package using the brand’s
Fish Finder.
“Margarita-style cocktails are on more menus
than any other cocktail style, and tequila is the largest spirits
type found in higher-ABV RTD cocktails,” said Sam Calagione,
Dogfish Head Founder & Brewer. “Our goal with this launch, and
the expansion of our award-winning RTD cocktail portfolio, is
meeting drinkers where they are. That’s why we’re innovating not
only with new flavors, but with ABV levels. We want to provide
cocktail drinkers everything they’re looking for without
compromising on quality of ingredients or depth of flavor profiles,
attributes Dogfish cocktails have become known and loved for.”
To celebrate the launch of its Strawberry Lime
Tequila Margarita cocktail, Dogfish Head will host an exclusive
“Tattoos & Tequila” event in collaboration with the iconic
Three Kings Tattoo shop in New York City’s East Village. Taking
place on Thursday, May 16, “Tattoos & Tequila” will provide
local cocktail lovers not only the chance to taste Dogfish Head’s
new RTD cocktail, but to get a free tattoo, courtesy of the
brand!
Fans looking to snag a free tattoo will get to
choose from a myriad of pre-selected, custom designs, all inspired
by Dogfish Head’s new cocktail branding, which launched earlier
this year. The brand’s new look, including the illustrations on the
packaging for its new Strawberry Lime Tequila Margarita, draws
inspiration from nautical tattoos, and features bright,
eye-catching colors alongside a bigger, bolder “shark-and-shield”
logo.
Dogfish Head’s Strawberry Lime Tequila Margarita
joins the brand’s existing portfolio of award-winning,
spirits-based RTDs, which includes:
-
Pineapple Orange Rum Mai Tai (12.0% ABV): Dogfish Head rum combined
with the sweetness of real pineapple juice and the citrusy tang of
real orange juice to deliver balanced, bold and tropical flavor in
every sip.
-
Passion Fruit Citrus Vodka Mule (12.0% AV): Dogfish Head vodka
mixed with real fruit juice from passion fruit and limes, and
classic ginger beer ingredients to create a zesty, fruit-forward
concoction with a subtle ginger kick.
-
Strawberry Honeyberry Vodka Lemonade (7.0% ABV): Dogfish Head vodka
mixed with juice from real lemons and strawberries, complemented by
subtly sweet and juicy notes of honeyberries for light, vibrant
flavor.
-
Blood Orange Mango Vodka Crush (7.0% ABV): Dogfish Head vodka
combined with real blood orange and mango juices for an
easy-to-drink, citrus-forward libation.
-
Grapefruit Pomegranate Vodka Crush (7.0% ABV): Dogfish Head vodka
blended with real grapefruit juice and topped with real pomegranate
juice for a refreshing, crush-able cocktail.
For drinkers who can’t choose just one of
Dogfish Head’s tasty RTD recipes, there’s the brand’s two 8pk/12oz
can variety packs. The best-selling 8pk in the spirits-based canned
cocktail category, the Dogfish Head Bar Cart Vodka Mix Pack
features a medley of four vodka-based recipes – Strawberry
Honeyberry Vodka Lemonade, Passion Fruit Citrus Vodka Mule, Blood
Orange Mango Vodka Crush and Grapefruit Pomegranate Vodka
Crush.
Launching alongside its new Strawberry Lime
Tequila Margarita, Dogfish Head will debut a new cocktail variety
pack, the Bar Cart Tropical Mix Pack. The Dogfish Head Bar Cart
Tropical Mix Pack will include an assortment of the following four
recipes – Strawberry Lime Tequila Margarita, Pineapple Orange Rum
Mai Tai, Blood Orange Mango Vodka Crush and Strawberry Honeyberry
Vodka Lemonade.
With quality, creativity and non-conformity at
its core, Dogfish Head has been committed to brewing unique beers
with high-caliber culinary ingredients since the day it opened
nearly 30 years ago. In 2002, Dogfish Head entered the distilling
space, applying the same creative philosophy and care to its
full-proof spirits as to its beers. Since then, the brand has
developed a renowned portfolio of whiskeys, gins, vodkas, rums,
cordials, brandies, and of course, RTD cocktails.
To learn more about Dogfish Head and its
products, please visit www.dogfish.com.
*SOURCES: CIRCANA TOTAL US MULO + CONV DATA L13W THRU 1/29/2023;
DATASSENTIAL MENU TRENDS, 2023
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DIGITAL ASSETS: Images of Strawberry Lime
Tequila Margarita Cocktail
ABOUT DOGFISH HEAD:
With quality, creativity and non-conformity at
its core, Dogfish Head has been committed to brewing unique beers
with high-caliber culinary ingredients outside the Reinheitsgebot
since the day it opened nearly 30 years ago. Dedicated to exploring
goodness of all kinds, Dogfish Head later expanded its beverage
artistry beyond just craft beer to produce award-winning portfolios
of full-proof spirits –whiskeys, gins, vodkas, rums and more – and
spirits-based, ready-to-drink canned cocktails. A Boston Beer
Company brand and proud supporter of the Independent Craft Brewing
Seal, Dogfish Head is a Delaware-based entity consisting of Dogfish
Head Craft Brewery, a production brewery and tasting room; Dogfish
Head Distilling Co., a production distillery; Brewings & Eats,
a brewpub and live music venue; Chesapeake & Maine, a seafood
and cocktail spot; and the Dogfish INN, a beer-themed, canal-front
hotel. For more about Dogfish Head, please visit www.dogfish.com or
follow the brand on social media.
- NEW Dogfish Head Strawberry Lime Tequila Margarita
- NEW Dogfish Head Bar Cart Tropical Mix Pack
Megan Bayles
Dogfish Head Craft Brewery
3024993149
megan.bayles@dogfish.com
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