SAMUEL ADAMS SELECTS CROWNS & HOPS BREWING CO. AS 2024 BREWING & BUSINESS EXPERIENCESHIP WINNER
13 Junho 2024 - 10:15AM
Samuel Adams Brewing the American Dream®, the groundbreaking
philanthropic program dedicated to providing mentorship and capital
to food and beverage entrepreneurs nationwide, proudly announces
Crowns & Hops Brewing Co. as the winner of its 13th Brewing
& Business Experienceship. The Inglewood-based brewery joins an
esteemed line of emerging craft brewers and will be the latest to
receive exclusive support and tutelage under Samuel Adams.
The Brewing & Business Experienceship is an annual
opportunity for craft brewers across the country to contend for
unparalleled expertise from Samuel Adams' professionals, including
founder and brewer Jim Koch. Each year, one standout brewer is
selected to join a team of mentors at the Samuel Adams Boston
Brewery to fine-tune skills for business growth and co-create a
specialty beer. The winner also attends the Great American Beer
Festival, the premier craft beer event, to uniquely experience the
industry alongside Samuel Adams.
As a proud Black-owned, woman-owned, and veteran-owned brewery,
Crowns & Hops Brewing Co. was co-founded by Beny Ashburn and
Teo Hunter. Since forming in 2016, the duo has sparked a global
movement, paving the way for more Black and Brown faces in the beer
community—from consumers to entrepreneurs. Crowns & Hops has
challenged the traditional craft beer industry model by creating a
brand that transcends beer.
For the third year, the search for the Brewing & Business
Experienceship winner was celebrated live by an enthusiastic
audience and group of experts at the Crafting Dreams Beer Bash.
This unique event, held on Friday, June 7th in Boston, featured
Crowns & Hops Brewing Co. and five other finalists from across
the nation, each pouring a beer of choice and sharing personal
business stories. The evening provided an intimate look into the
work Brewing the American Dream does to uplift small business
owners, welcoming not only six incredible craft brewers, but
several local food vendors within its network. Following an
immersion into a passionate community of entrepreneurs, attendees
were invited to cast a vote for one exceptional brewer. The final
tally played a key role in Samuel Adams’ ultimate selection.
“Each year, this program moves us deeply as we witness the
immense talent that lives within the craft beer industry, and
Crowns & Hops is a shining example of it,” said Jim Koch,
founder and brewer of Samuel Adams. “Their infectious energy,
dedication, and passion for growth stood out to us. These qualities
are vital to keeping the beating heart of the craft beer movement
strong for many years to come. Beny and Teo’s commitment to
furthering the innovation and inclusivity of craft beer
demonstrates the spirit and drive that will continue to invigorate
our industry.”
At the Crafting Dreams Beer Bash, Crowns & Hops Brewing Co.
showcased “The Dopest” Hazy IPA, a floral brew bursting with notes
of citrus and sweet fruit, balanced with mild woodiness and pine.
Clocking in at 6.8% ABV, the hazy is double dry hopped, offering a
smooth and creamy mouthfeel. Referenced by voters as crisp, clean
and easy to drink, the beer was distinct and complemented the
brewery’s visionary mission.
“This recognition from Brewing the American Dream is a
remarkable milestone as we look to evolve our business to new
heights,” said Beny Ashburn, co-founder of Crowns & Hops. “Teo
and I are excited that this opportunity will not only enhance our
ability for continued impact locally, but also propel us towards
the broader footprint we've always envisioned. As we go deeper down
the path of community building, culture preservation and palate
expansion through world-class beer, we are proud to have Samuel
Adams in our corner.”
In the coming months, Crowns & Hops Brewing Co. will join
Samuel Adams in Denver for the Great American Beer Festival and in
Boston to create a special collaboration brew. Details on the
release date and availability in Boston and Inglewood taprooms will
be announced at a later time.
For more information on Brewing the American Dream, visit
www.brewingtheamericandream.com
About Brewing the American Dream
In 2008, Samuel Adams® launched its core philanthropic
initiative, Samuel Adams Brewing the American Dream®. In
partnership with Accion Opportunity Fund, one of the nation’s
largest non-profit small business lenders, the program supports
small business owners in the food, beverage, and brewing industries
through access to business capital, coaching, and new market
opportunities. The goal is to help strengthen small businesses,
create local jobs, and build vibrant communities. Since its
inception, Brewing the American Dream® has worked with Accion
Opportunity Fund and other nonprofits to loan more than $109
million to over 4,300 small business owners in the food and
beverage industry. Brewing the American Dream employees, along with
local business partners and community organizations, have provided
coaching and mentoring to more than 15,000 business owners across
the country, helping to create or maintain over 11,500 local
jobs.
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984
brewing Samuel Adams beer and has since grown to become one of the
largest and most respected craft brewers in the United States. We
consistently offer the highest-quality products to our drinkers,
and we apply what we’ve learned from making great-tasting craft
beer to making great-tasting and innovative “beyond beer” products.
Boston Beer Company has pioneered not only craft beer but also hard
cider, hard seltzer and hard tea. Our core brands include
household names like Angry Orchard Hard Cider, Dogfish Head, Truly
Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have
taprooms and hospitality locations in California, Delaware,
Massachusetts, New York and Ohio. For more information, please
visit our website at www.bostonbeer.com, which includes links
to our respective brand websites.
- Samuel Adams Brewing The American Dream 13th Brewing &
Business Experienceship
Samuel Adams Brewing The American Dream
Samuel Adams Brewing The American Dream
btad@5wpr.com
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