Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
lifestyle and consumer packaged goods company, is thrilled to
announce an array of exciting activations, events, and product
launches to celebrate this Fourth of July with its renowned craft
beer and beverage brands—Breckenridge Brewery, SweetWater, 10
Barrel Brewing, and Montauk Brewing and newly launched Runner’s
High. The brands are gearing up for a spectacular holiday with a
series of unique events and experiences for all.
This upcoming long weekend, those brands are turning up the heat
on seasonal celebrations with a delectable offer that will delight
grill masters and beer lovers alike. As summer heats up, so does
the opportunity to indulge in one of America’s favorite pastimes: a
good old-fashioned barbecue. To enhance these summer gatherings,
get $3 back when you buy your favorite beer from Shock Top,
SweetWater Brewing, 10 Barrel Brewing, Montauk Brewing, or Blue
Point Brewing, along with your favorite hot dogs and veggie
dogs.
Available from July 1st through December 31st in select states1,
this promo not only caters to the traditions of grilling it also
celebrates the pairing of crisp, craft beers with the beloved
American hot dog.
From grills to frills, join us for our Fourth of July events
across the country:
SweetWater: A Celebration of Community and
Sports: As the Official Beer Sponsor of the
Peachtree Road Race, the world's largest 10k on
July 4th, SweetWater is at the heart of the action. Join us at the
pre-race expo on July 2-3 to gear up for the big day. The race
itself will feature several SweetWater hydration stations to keep
runners refreshed with water and sports drinks. Celebrate post-race
at our lively afterparty at the SweetWater Taproom, which will
include a variety of our finest brews and local cuisine.
Also don’t miss the 2nd Annual Hotdog Eating
Contest at the SweetWater Taproom on the Fourth. On July
6th, rally at the Taproom for the Atlanta United Watch
Party as they face Salt Lake, featuring special giveaways
and menu offerings.
Runner’s High Debuts at Peachtree: Making its
debut, Runner’s High non-alcoholic brews join as co-sponsor of the
Peachtree Road Race. Visit us at the expo for engaging activations
and experience our in-race course features. Post-race, join us for
a special launch to introduce three unique SKUs from Runner's High,
specially crafted to refresh and rejuvenate.
Breckenridge Brewery: A Weekend of Festivities
Celebrate the Fourth at Breckenridge Brewery in Littleton, CO, with
its ‘Stars & Stripes Forever Fireworks
Display’ on July 3rd, featuring a dazzling firework
display synchronized to the stirring music of the Arapahoe
Philharmonic.
10 Barrel Brewing’s Munch and Music: Celebrate
July 4th at Drake Park in Bend, Oregon, with 10 Barrel Brewing's
"Munch and Music." This weekly event series
invites the community to enjoy free live music on the Boss Mortgage
stage from 5:30 PM to 9 PM, accompanied by a variety of food
vendors at Restaurant Row, family activities in the Kids Zone,
local artisans along Artisan Row, and an array of beverages
including beer, wine, and spirits. A special feature for this
activation is the 10 Barrel Food Truck, serving up delicious eats
throughout the event. Also, join 10 Barrel Brewing from July 4-7 at
the Waterfront Blues Festival held in Tom McCall
Waterfront Park, Portland. This vibrant festival spans four days on
four stages, featuring over 64 blues, soul, funk, and R&B
artists. Alongside some of Portland’s favorite food trucks and
wineries, 10 Barrel will be pouring Pub Cerveza on draft alongside
core brands and exclusive beers brewed at the 10 Barrel PDX
location.
Montauk’s Beach Cleanup and Anniversary
Celebration: Join Montauk on July 5th for a meaningful day
with Montauk and the Surfrider Foundation. Volunteers meeting at
the Brewery between 10 AM and 12 PM will participate in a beach
cleanup and receive a free pint for their efforts (21+ only). The
celebration continues from 12 PM till close with Montauk's
12th Anniversary Party featuring a special anniversary
edition brew—Watermelon Jalapeño Session Ale. Enjoy a pizza party
and a surfboard raffle, with all proceeds benefiting the Surfrider
Foundation.
10 Barrel Brewing Company – Bend, OR • Blue Point Brewing
Company – Patchogue, NY • Montauk Brewing Company – Montauk, NY •
Runners High Brewing Company – Atlanta, GA • SweetWater Brewing
Company – Atlanta, GA • The Shock Top Company – Portland, OR
About Tilray BrandsTilray Brands,
Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle
and consumer packaged goods company with four distinct and
complementary business segments including medical and adult-use
cannabis, medical distribution, wellness foods, and
beverage-alcohol. Tilray Brands is on a mission to change
people’s lives for the better – one person at a time - by inspiring
and empowering the worldwide community to live their very best
life, enhanced by moments of connection and wellbeing. Patients and
consumers trust Tilray Brands to be the most responsible,
trusted and market leading cannabis and consumer products company
in the world with a portfolio of innovative, high-quality, and
beloved brands that address the needs of the consumers, customers,
and patients we serve. A pioneer in cannabis research, cultivation,
and distribution, today Tilray Brands’ unprecedented and
diversified production platform supports a portfolio of
best-in-class brands in over 20 countries including comprehensive
adult-use and medical cannabis offerings, hemp-based foods, and
craft beverages across North America, Europe, Australia,
and Latin America.
Forward-Looking StatementsCertain statements in
this communication that are not historical facts constitute
forward-looking information or forward-looking statements
(together, “forward-looking statements”) under Canadian and U.S.
securities laws and within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are intended to
be subject to the “safe harbor” created by those sections and other
applicable laws. Forward-looking statements can be identified by
words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
“plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections, or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses, or current
expectations. Many factors could cause actual results, performance,
or achievement to be materially different from any forward-looking
statements, and other risks and uncertainties not presently known
to the Company or that the Company deems immaterial could also
cause actual results or events to differ materially from those
expressed in the forward-looking statements contained herein. For a
more detailed discussion of these risks and other factors, see the
most recently filed annual information form of Tilray and the
Annual Report on Form 10-K (and other periodic reports filed with
the SEC) of Tilray made with the SEC and available on EDGAR. The
forward-looking statements included in this communication are made
as of the date of this communication and the Company does not
undertake any obligation to publicly update such forward-looking
statements to reflect new information, subsequent events, or
otherwise unless required by applicable securities laws.
Media Contact:Tilray Brands
Media: news@tilray.comInvestors: investors@tilray.com
1 Only valid in the following states: AK, AZ, CA, CO, CT, DC,
DE, FL, GA, IA, ID, IL, KS, KY, MA, MD, MI, MS, MT, ND, NE, NH, NM,
NV, OH, OK, OR, RI, SC, SD, TN, VA, VT, WA, WI, and WY.
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