EGLX Enthusiast Gaming Holdings Inc

The National Football League (the “NFL”) and Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX) jointly announced today that the third season of the popular video game series, NFL Tuesday Night Gaming (NFL TNG), will debut on Sept. 3, 2024 on NFL TNG’s YouTube with a brand-new show format that will bring fans closer than ever to the gaming creators and NFL stars they love.

“As ‘NFL Tuesday Night Gaming’ continues to build on its success, we’re excited to showcase a revamped format that will capture even more fun moments between top gaming creators and NFL players,” said Ed Kiang, Vice President of Video Gaming at the NFL. “Collaborating with Enthusiast Gaming has enabled the NFL to deepen its reach across the gaming community and we expect season three to be our most popular yet.”

The 26-episode season has evolved from a competitive, tournament-style storyline to a new lifestyle-focused content format that invites fans to discover more about the lives and personalities under the helmets and headsets. The format has been reimagined around the energy and hype of the couch co-op matchups from season one and season two, delivering what the gaming community connects with the most: personality-driven content, competitive fun and intimate interactions.

Also returning in season three for a total of five episodes is NFL Family Game Night (NFL FGN), a special NFL TNG mini-series targeted toward kids and parental co-viewing audiences. Each episode brings together NFL players, NFL Legends and their families to play family-friendly, brand-safe video games with gaming content creators. Jenny ‘JennySmiles’ Simile returns to NFL FGN as a host and will be joined this season by Wynndham ‘Wynnsanity’ Curtis, one of North America's largest mobile gaming content creators with over two million followers.

NFL TNG’s season three debut episode follows the successful release of the special NFL Flag episode, live from the NFL Flag Championships in Canton, OH, and episode one of NFL FGN. These episodes combined for over 9,000,000 impressions.

“We’re now entering a third season of our partnership with the National Football League, and it is evident that we are creating the captivating content that gaming audiences gravitate towards,” said Adrian Montgomery, Board Chairman and Interim CEO of Enthusiast Gaming. “With our engaged communities, Enthusiast is uniquely positioned to create this content and integrate brands in meaningful ways.”

Fans can tune in to NFL Tuesday Night Gaming every Tuesday during the 2024 NFL season on NFL TNG’s YouTube channels. To learn more about NFL Tuesday Night Gaming, visit www.NFLTNG.com.

Media Contacts: Liana Bailey, liana.bailey@nfl.com, Enthusiast Gaming, press@enthusiastgaming.com

About NFL Tuesday Night GamingNFL Tuesday Night Gaming is a one-of-a-kind gaming and lifestyle program bringing a new form of entertainment to gaming and sports fans year-round. Uniting the most exciting personalities from gaming and the NFL to play popular video games, NFL TNG allows fans to connect more with their favorite content creators and players. Since debuting on September 3rd, 2022, more than 48 episodes have been filmed to date and are available on the official NFL TNG YouTube channel, @NFLTNG.

About Enthusiast GamingEnthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Forward-Looking InformationThis news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, that address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic plans, and details pertaining to the distribution and composition of the NFL TNG programming.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company’s growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:

Enthusiast Gaming: Felicia DellaFortuna, CFO
Investors: investor@enthusiastgaming.com