Alation to Strengthen Data Trust and Governance in Salesforce Data Cloud
10 Setembro 2024 - 10:04AM
Alation Inc., the data intelligence company, today announced a
partnership with Salesforce (NYSE: CRM) to deliver trusted,
governed data across the enterprise. Alation provides a
bidirectional integration that seamlessly delivers data governance
and end-to-end lineage within Salesforce Data Cloud, enabling
organizations to harness the power of metadata for faster, more
confident decision-making while maximizing the impact of their AI
initiatives.
Salesforce Data Cloud powers real-time insights and
decision-making, driving new customer experiences and growth.
Quality results depend on trusted data; poor data governance can
surface untrustworthy or outdated data, providing an incomplete
picture and weakening the insights derived by AI models. According
to Salesforce, nearly 60% of AI users struggle to achieve desired
outcomes, with over half distrusting the data used in AI systems.
Accurate, compliant, and easily discoverable data is critical for
building trust in data and AI initiatives.
The partnership allows organizations to extend their Alation
investment across the Salesforce ecosystem, ensuring data integrity
and reliability. Essential metadata—such as tags, governance
policies, and data quality indicators—from 100+ data sources can be
directly viewed in Data Cloud, providing a unified 360-degree view
of data governance, usage, and compliance. For example,
organizations can now automatically apply data quality indicators
and governance policies to customer and sales data, ensuring AI
segmentation models are accurate and compliant, reducing errors,
and improving targeting.
“Businesses are eager to adopt AI initiatives, but doing so
securely and at scale requires robust governance frameworks,” said
Gabrielle Tao, SVP of Product Management at Salesforce. “The
seamless integration between Alation’s enterprise-class data
governance capabilities and lineage insights, and Salesforce Data
Cloud's granular C360 security and trusted AI-based multi-modal
data processing behind assisted and autonomous Agentforce, offers
our joint customers a bi-directional metadata exchange, enabling
users to leverage the unique strengths of each platform. Together,
we empower customers to govern their data at high scale, with
greater precision and automation, enabling them to confidently
drive AI-powered innovations while ensuring data security,
compliance, and consistency across their operations.”
“Organizations today are drowning in data and pouring
significant resources into AI initiatives, yet they struggle to
deliver business value quickly due to the sheer complexity and
volume of data from countless sources,” said Satyen Sangani, CEO
and co-founder at Alation “Our partnership with Salesforce
positions Alation as the go-to platform to baseline trust in Data
Cloud. We’re cutting through the noise, empowering organizations to
deliver reliable and high-value AI agents, drive product
innovation, and optimize business operations.”
Together, Alation and Salesforce empower organizations to
transform their data into a competitive advantage, driving improved
outcomes with trusted, actionable insights through:
- Frictionless Data Cloud Connectivity: The
Alation Data Cloud Connector automates the ingestion of critical
metadata for Data Lake Objects (DLOs), Data Model Objects (DMOs),
and Calculated Insights (CIs) within Salesforce Data Cloud. This
enhances data quality and compliance monitoring, enabling
organizations to immediately leverage their existing investments in
Alation for consistent governance across all data assets, driving
faster time-to-value.
- Intuitive Data Search and Discovery: Powered
by ALLIE AI, Alation automates manual data stewardship, making
trusted data easily discoverable within Salesforce Data Cloud. This
AI-assisted curation and intelligent search unlock data’s full
value, enabling organizations to move at the speed of business,
drive AI innovation, and optimize the Data Cloud ecosystem for new
and impactful outcomes.
- Active Data Governance: Alation provides a
comprehensive governance framework that automates policy
assignments and compliance monitoring across all data assets. Users
can easily catalog, classify, and manage data while enabling
advanced policies and controls—such as dynamic data masking—within
Salesforce Data Cloud and the broader data landscape. This approach
ensures compliance with regulatory standards, supports ethical AI
practices, and empowers enterprises to proactively manage risk,
improve data quality, and sustain long-term AI success.
- Actionable Data Lineage: Alation automatically
tracks and reveals data lineage and provenance within Salesforce
Data Cloud, enabling users to trace data flows, transformations,
and errors to their root cause. This visibility supports impact
analysis, ensuring data remains compliant, trusted, and ready for
critical business decisions and AI models. Alation enhances
transparency, empowers informed action, and instills confidence in
AI-driven decisions by embedding critical metadata—such as policy
information and data health indicators.
Join Jonathan Bruce, VP of Strategic Customer Advocacy at
Alation, and Upwan Chachra, Senior Director of Product Management
at Salesforce, at Dreamforce 2024 for the session, “Integrate Data
Cloud into Your Data Governance Strategy,” on Wednesday, September
18, 2024, from 11:30 AM to 11:50 AM PDT at the Moscone West, L2,
Data Cloud Theater. Discover how data governance powers data and AI
strategies by enabling business users to find key datasets and
ensuring IT compliance.
To learn more, read the blog “Alation Launches Salesforce
Connector to Enhance Data Trust.”
About AlationAlation is the data intelligence
company. Nearly 600 global enterprises — including 40% of the
Fortune 100 — rely on Alation to realize value from their data and
AI initiatives. Customers such as Cisco, DocuSign, Nasdaq, Pfizer,
and Samsung trust Alation’s platform for self-service analytics,
cloud transformation, data governance, and AI-ready data, fostering
data-driven innovation at scale. Headquartered in Redwood City,
California, Alation has been recognized five times by Inc. Magazine
as one of the Best Workplaces. To learn more, visit
www.alation.com.
Media ContactLauren LloydDirector, Corporate
Communications541-490-6115lauren.lloyd@alation.com
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