Asset Entities Inc. (“Asset Entities” or “the Company”) (NASDAQ: ASST), a provider of digital marketing and content delivery services across Discord and other social media platforms, and a Ternary Payment Platform company, today announced that renowned Grammy Award-winning R&B and soul singer, songwriter, producer and actress Macy Gray has chosen Asset Entities to Design, Develop, and Manage her server on the Discord social community platform.

Macy Gray is a worldwide icon, revered for her unique approach to sound, lyrics, fashion, and acting. Gray has sold over 25 million album copies worldwide, won a Grammy for Best Female Vocal Performance for her song “I Try,” and has appeared in legendary movies such as Training Day and Spider Man. Macy had essentially given up on her music career when Jeff Blue, who was a young executive at Zomba Music Publishing, heard her demo in 1996 and knew her voice was something the world needed to hear. They developed her sound together, created a bidding war, signed with Epic Records, and Macy’s legend began. Macy has decided to team with Asset Entities to create a digital platform to give new artists a shot at stardom, showcasing their talent digitally on the platform Discord. “I am thrilled to be working with Asset Entities,” said Ms. Gray. “Asset Entities represents the future of fan engagement via Discord, and that’s why I chose to partner with the best in the game when it comes to growing fan bases via Discord.”

Jeff Blue, Asset Entities’ Head of Entertainment, added, “I am so proud to have played a part in discovering Macy back in 1996, and teaming with her again 28 years later is an honor. There’s so much chaos in the music industry right now and I feel that Macy’s musical and personal integrity allows her to be the ideal person to help discover and develop new talent, representing the American dream. She is a role model of courage and faith, and among our century’s greatest entertainers.”

To learn about Asset Entities, please go to www.assetentities.com. To learn about the Ternary payment platform, please go to www.ternarydev.com. To learn about Asset Entities 360 suite of discord services, go to www.ae360ddm.com and https://discord.gg/ae360ddm.  

About Asset Entities, Inc.

Asset Entities Inc. is a technology company providing social media marketing, management, and content delivery across Discord, TikTok, Instagram, X (formerly Twitter), YouTube, and other social media platforms. Asset Entities is believed to be the first publicly traded Company based on the Discord platform, where it hosts some of Discord's largest social community-based education and entertainment servers. The Company's AE.360.DDM suite of services is believed to be the first of its kind for the Design, Development, and Management of Discord community servers. Asset Entities' initial AE.360.DDM customers have included businesses and celebrities. The Company also has its Ternary payment platform that is a Stripe-verified partner and CRM for Discord communities. The Company's Social Influencer Network (SiN) service offers white-label marketing, content creation, content management, TikTok promotions, and TikTok consulting to clients in all industries and markets. The Company's SiN influencers can increase the social media reach of client Discord servers and drives traffic to their businesses. Learn more at assetentities.com, and follow the Company on X at $ASST and @assetentities.

Important Cautions Regarding Forward-Looking Statements

This press release contains forward-looking statements. In addition, from time to time, representatives of the Company may make forward-looking statements orally or in writing. These forward-looking statements are based on expectations and projections about future events, which are derived from the information currently available to the Company. Such forward-looking statements relate to future events or the Company’s future performance, including its financial performance and projections, growth in revenue and earnings, and business prospects and opportunities. Forward-looking statements can be identified by those statements that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors including those that are described in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. These and other factors may cause the Company’s actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update the forward-looking statements in this release, except in accordance with applicable law.

Company Contacts:Arshia Sarkhani, President and Chief Executive OfficerMichael Gaubert, Executive ChairmanAsset Entities Inc.Tel +1 (214) 459-3117 Email Contact

Investor Contact:Skyline Corporate Communications Group, LLCScott Powell, President1177 Avenue of the Americas, 5th FloorNew York, NY 10036Office: (646) 893-5835Email: info@skylineccg.com

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