New Consumer Report from Aware Reveals Widespread Trust in Biometrics
15 Outubro 2024 - 4:01PM
Consumers are increasingly adopting biometrics as this technology
becomes more integrated into everyday devices like smartphones and
laptops. More than 50 percent of all users now authenticate with
biometrics daily, signaling a clear path toward mass adoption.
However, consumers have a keen awareness of the sensitivity of
their biometric data and are looking to use biometrics with
providers who have clear policies around data management.
These trends are among the key findings from
Aware’s newly released '2024 Consumer Trust in Biometrics Report,'
which reveals important insights into consumers’ perceptions and
usage of biometric authentication. Aware’s team conducted a diverse
survey of U.S. consumers with questions aimed at uncovering their
perceptions, knowledge, usage and concerns about biometric
authentication.
The results: an in-depth understanding of consumer sentiment and
experiences surrounding biometric authentication usage.
“An overwhelming majority of respondents agree that biometric
technology will become more prevalent over the next five years.
This isn’t altogether surprising, given that consumers generally
recognize biometrics’ superiority to passwords in the areas of
security, convenience, and speed of access,” says Heidi Hunter,
Chief Product Officer, Aware.
“However, what’s remarkable is that a large percentage of
respondents stated they are more willing to trust some
organizations than others, based on a demonstrated ability to
responsibly collect and manage biometric data. Clearly, the desire
for convenience and speed is winning out, because the rise in use
cases is expanding. But we think there’s a huge opportunity for
brands to build on the benefits of offering biometrics by clearly
communicating with consumers, addressing their concerns about data
usage and offering alternative authentication options.”
Other key findings from the survey include:
- Consumers are more comfortable with biometrics than you think:
over half of those polled indicated they use biometric
authentication technology regularly; nearly 50 percent state they
use biometric authentication “often” or “always” to access mobile
apps.
- Security and convenience are the two main reasons for using
biometric authentication, and they tend to hold more clout than
trust concerns - 62 percent of respondents noted they have never
refrained from using the technology as a result of trust
issues.
- Still, significant concerns linger, especially when it comes to
data breaches and trust in supporting technologies. An overwhelming
majority of respondents felt neutral or uninformed about how their
biometric data is used and stored by companies.
- While over 50 percent of respondents are either very
comfortable or comfortable with using biometric technology in
public places like airports and stadiums, over 40 percent are still
either neutral, uncomfortable, or very uncomfortable with this
idea.
- For more than one half of respondents, transparent
communications from companies about biometric data use would change
their trust in biometrics. In addition, 60 percent of all
respondents stated that offering opt-out alternatives and
user-controlled privacy settings would increase their trust in
biometric technologies.
- Across industries, trust is lowest in the online gambling
sector and highest in banking; also trust in biometrics is higher
among Gen Z and lower across older generations including
Millennials, Gen X and Baby Boomers.
“Companies are looking for ways to drive brand loyalty by
delivering great user experiences combined with the utmost in
security. Biometric authentication can be the answer, and if
they’re hesitating because they’re unsure if it will be accepted,
that should not be a concern,” concludes Hunter. “Our survey
clearly demonstrates that consumers are very comfortable with
biometrics, and companies can reap further customer loyalty
benefits if they work with the right partners and position
themselves as excellent stewards of biometric data.”
For more information on the survey, visit here.
About Aware Aware is
a global biometric platform company that uses data science, machine
learning, and artificial intelligence to tackle everyday business
and identity challenges through biometrics. For over 30 years we’ve
been a trusted name in the field. Aware’s offerings address the
growing challenges that government and commercial enterprises face
in knowing, authenticating and securing individuals through
frictionless and highly secure user experiences. Our algorithms are
based on diverse operational data sets from around the world, and
we prioritize making biometric technology in an ethical and
responsible manner. Aware is a publicly held company (NASDAQ: AWRE)
based in Burlington, Massachusetts. To learn more, visit our
website or follow us on LinkedIn and X.
Safe Harbor Warning
Portions of this release contain forward-looking statements
regarding future events and are subject to risks and uncertainties,
such as our expectations regarding our new product. Aware wishes to
caution you that there are factors that could cause actual results
to differ materially from the results indicated by such statements,
including the risks that i) a significant commercial market for
biometrics technology may not develop, and if it does, we may not
be successful in that market; ii) the biometrics market may not
experience significant growth or our products may not achieve broad
acceptance; iii) we face intense competition from other biometrics
solution providers; iv) our business is subject to rapid
technological change; v) our software products may have errors,
defects or bugs which could harm our business; and vi) part of our
future business is dependent on market demand for, and acceptance
of, the cloud-based model for the use of software. We refer you to
the documents Aware files from time to time with the Securities and
Exchange Commission, specifically the section titled Risk Factors
in our annual report on Form 10-K for the fiscal year ended
December 31, 2023 and other reports and filings made with the
Securities and Exchange Commission.
CONTACTCompany ContactDelaney
GembisAware, Inc.781-687-0393marketing@aware.com
Aware (NASDAQ:AWRE)
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