GXO Releases 2024 Global Beauty Report
31 Outubro 2024 - 8:00AM
GXO Logistics, Inc. (NYSE: GXO), the world’s largest pure-play
contract logistics provider, today released a comprehensive report
on key trends shaping the fast-growing global beauty industry,
which is expected to double in revenue to $758 billion over the
next decade.
In a rapidly evolving consumer landscape, GXO’s research
analyzed current consumer behavior in the beauty industry and the
forces driving it. The report, "Beauty Industry Insights 2024: A
Consumer Spending Pulse Check," highlights a significant shift in
consumer preferences compared to just five years ago. Today’s
consumers are savvier and more intentional in their choices, and
nearly half are choosing to shop online. As such, ensuring a
seamless customer experience, both online and offline, is of
paramount importance to building and maintaining brand loyalty and
to meeting quickly shifting customer demands.
GXO Commerce Strategist Kamran Iqbal, noted, “To thrive in this
dynamic retail environment, beauty brands increasingly must
prioritize a customer experience that fortifies brand and product
loyalty. Of course, retailers must have the right product in the
right place at the right time. But to cement the brand experience,
they must also ensure a seamless buying experience from beginning
to end, including more effectively leveraging online channels and
enhancing product personalization.”
Key findings from the report include:
- Beauty products
play an increasingly important role in people’s lives, with 66%
of respondents saying that beauty and related products were
essential or very important to them.
- The importance of
loyalty and trust is growing… yet is still largely untapped.
Brand loyalty currently sits at 38% yet a majority of consumers
consider brand reputation and previous experience an important
factor in their buying decisions.
- The ‘less is
more’, #nomakeup, and clean beauty trends present an opportunity to
deepen product loyalty, as customers turn towards minimalistic and
clean beauty items. 41% of beauty consumers are already loyal
to specific products and most are opting to wear minimal makeup
that fits the “no makeup” look and slim skincare trends – cementing
certain products as essentials in their beauty routines.
- There’s still a
lot of room for growth in the online channel. Almost half of
consumers prefer purchasing beauty products online. Furthermore,
over seven in ten consumers use one or more digitals channels as
sources for the latest beauty trends and products. This represents
an opportunity to grow online shopping through digital platforms
such as YouTube, TikTok and Instagram.
- The
personalization of beauty products is growing. 58% of the
respondents expect personalized skincare recommendations/regimens
and/or customization of products or subscription boxes when buying
beauty products.
- The online
shopping and delivery experience can be elevated. 64% of
respondents would rather wait for all items to be delivered in one
package instead of separately, and 55% would wait longer for an
environmentally friendly delivery option.
Iqbal concluded, “No matter the current or next big trend in
retail, getting product to the consumer on time and at the best
price will always be mission critical. This reliability fosters
trust and loyalty. A well-optimized supply chain enables brands to
respond swiftly to ever-changing shifting consumer tastes and
demands, ensuring they remain relevant and competitive.”
GXO’s sophisticated logistics solutions for the beauty industry
combine global warehousing and distribution scale, industry leading
technology, and specialized capabilities, to ensure superior
customer experience. This includes returns, kitting, engraving,
branded gift wrap and high-touch pack out, from initial influences,
through to personalization, fulfillment, delivery and post-purchase
phase.
Survey Methodology
GXO commissioned Arlington Research to survey 4,000 consumers in
the United States, United Kingdom and Ireland, France, and Germany,
about their influences and expectations when it comes to beauty
purchases. Respondents were asked about the role of beauty products
in their lives, key influences and trends, purchasing preferences
and expectations from brands now and in the future. Interviews were
carried out with consumers aged 16+ who are interested in or
passionate about beauty (defined as skincare, makeup and
haircare).
About GXO LogisticsGXO Logistics, Inc. (NYSE: GXO) is the
world’s largest pure-play contract logistics provider and is
benefiting from the rapid growth of ecommerce, automation and
outsourcing. GXO is committed to providing a diverse, world-class
workplace for more than 130,000 team members across more than 970
facilities totaling approximately 200 million square feet. The
company partners with the world’s leading blue-chip companies to
solve complex logistics challenges with technologically advanced
supply chain and ecommerce solutions, at scale and with speed. GXO
corporate headquarters is in Greenwich, Connecticut, USA. Visit
GXO.com for more information and connect with GXO on
LinkedIn, X, Facebook, Instagram and YouTube.
Media contactsMatthew Schmidt +1
203-307-2809 matt.schmidt@gxo.com
Anne Lafourcade +33 (0)6 75 22 52 90
anne.lafourcade@gxo.com
Jack Woodhead+44 (0)7929104482jack.woodhead@gxo.com
- 2024-Beauty-Research-Report-Newsroom_2000px
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