MAT Mattel Inc

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The Toy and Games industry has been posting up and down results lately, as video games and the internet have been competing with traditional toys for children's time and imagination. Companies with successfully branded merchandise are faring better than others and have seen strong sales of their well established product-lines.

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As the Internet and interactive games are taking up more of children's playtime, toy makers like industry giant Mattel Inc. have fallen in-line by making online and interactive versions of their products. Digital board games and Facebook applications have helped keep toy makers current. Some companies like LeapFrog Enterprises Inc. have been investing in research on how to improve sales and marketing across the internet. Investors can register today at http://wallstreetequityresearch.com/October152010MattelInc.(MAT)151010.php or http://wallstreetequityresearch.com/October152010LeapFrogEnterprisesInc.(LF)151010.php to download the full reports on Mattel Inc. or LeapFrog Enterprises Inc.

Companies in the educational branch of toys are also producing high-tech platforms and games in attempt to capture children's and parents' attention. While sales for some in the education niche have not been as strong as elsewhere in the industry, the all important holiday season is rapidly approaching. Toy makers that through luck or successful marketing produce a Christmas hit could enjoy a boost in sales through the end of 2010 and beyond. Visit us at http://www.wallstreetequityresearch.com/ to understand the catalysts and forces driving or affecting companies in the toys & games industry.

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