TORONTO, Oct. 4, 2021
/CNW/ - Indigo (TSX: IDG), Canada's largest book and lifestyle
retailer, is excited to announce its partnership
with Convictional to launch an expanded assortment
on Indigo's digital platforms.
Powering Indigo's assortment growth while
offering access to its millions of
customers
Indigo has integrated with Convictional's Supplier Enablement
Platform to offer an intelligently designed dropship program,
delivering curation at scale on Indigo.ca. Convictional's
transformative tooling represents an exciting opportunity to
enhance Indigo's curated assortment of home, kids, baby, and
wellness products, by offering connectivity to platforms used by
today's digitally native and innovative brands. This partnership
also provides Indigo's vendor community with access to millions of
Canadian customers.
"I am thrilled to be partnering with Convictional to bring
Indigo's customers an even wider assortment of the absolute best
brands and products, including Canada's very own Green Beauty experts, The
Detox Market." said Andrea Limbardi, Chief Digital Officer of
Indigo. "Indigo's ongoing commitment to giving a platform for small
and local businesses, in addition to large vendors, is realized
through the most seamless vendor experience with Convictional.
Hundreds of new brands now have quick and direct access
to reach the millions of Canadian customers that
visit Indigo.ca every week."
Serving customers by serving brand partners
With Convictional, Indigo offers prospective vendors a streamlined,
self-serve vendor experience and a full array of integration
options – from Shopify-powered to more traditional integrations –
to sync product content, prices, inventory and to receive and
fulfill dropship orders. With data and technical barriers removed,
brand partnerships can focus on bringing the strongest assortment
to Indigo.ca.
"Indigo's commitment to the experience of their vendors has
resulted in brands beating down our doors to onboard. In a matter
of weeks, Indigo became the easiest large retailer for curated
modern brands and vendors to partner with," said Chris Grouchy,
President at Convictional. "When you treat vendors like you treat
your customers, growth happens."
"Onboarding with Indigo as a vendor and working with
Convictional has been a seamless process. This platform allowed us
to expedite our partnership quickly and efficiently and the contact
support team was a helpful resource for our onboarding
process," said Juna Yoo,
Chief Financial Officer, The Detox Market.
Interested in Selling on Indigo.ca
Brands interested in selling on Indigo.ca can inquire at
dropship@indigo.ca
About Convictional
Convictional is the Supplier Enablement Platform helping enterprise
retailers, marketplaces and distributors launch and scale their
marketplaces by offering a modern way to connect and transact with
every third-party vendor, including
dropship, marketplace, and wholesale. Powerful API-based
infrastructure allows buyers and sellers of products to automate
trade no matter their integration preference, including
API, EDI, and native platform apps. For more information
on Convictional, visit convictional.com.
About Indigo
Indigo is a publicly traded Canadian company listed on the Toronto
Stock Exchange (IDG). Indigo is Canada's leading book and lifestyle retailer,
offering a curated assortment of books, gifts, baby,
kids, wellness, and lifestyle products, that support
their customers every day and at key life stages by simplifying
their journey to live with intention. Indigo believes in real
books, in living life fully and generously, in being kind to each
other and that stories – big and little – connect us.
SOURCE Indigo Books & Music
Inc.