Iconic American brand Firehouse Subs® opens first
restaurant in Zurich, Switzerland
and announces signing of a development agreement to launch in
Mexico
ZUG, Switzerland, June 22,
2023 /CNW/ - Today, Firehouse Subs® opens its first
restaurant in Switzerland and
announces the signing of a development agreement to launch in
Mexico later this year. These
announcements mark the beginning of the brand's expansion plan
globally, with the first opening outside North America.
Firehouse Subs was founded by two former firefighting
brothers in Jacksonville, Florida
in 1994. Firehouse Subs is all about hearty portions, premium
ingredients, and delicious recipes, with a commitment to saving
lives through raising funds to support local public safety
organizations. To date, more than $80
million has been awarded to first responders and public
safety organizations in the U.S. and Canada.
Through its growth journey globally, the brand will benefit from
the scale and proven growth capabilities of Restaurant Brands
International Inc. (RBI), parent company of Firehouse Subs, one of
the largest quick service restaurant companies in the world,
bringing global scale, new market entry expertise, and a digital
strategy and infrastructure.
"Firehouse Subs is our newest brand, and we are excited about
its global expansion potential. The entry into Switzerland and development agreement in
Mexico are the first steps in our
international expansion, and we are working to launch the brand in
key growth countries across EMEA, APAC and Latin America," said David Shear, President International RBI.
"Sandwiches represent one of the top food occasions for consumers
across markets. With its truly differentiated product offering and
strong brand heritage, we are confident that Firehouse Subs can
achieve tremendous growth internationally."
The brand conducted research in several high priority markets to
understand guests' profiles and provide local relevance. This will
be reflected in the menu, image, and overall guest experience.
The first Firehouse Subs restaurant in Switzerland will be used as a showcase for
future international developments as it unveils a reimagined guest
centric approach featuring self-order kiosks, mobile ordering, a
dedicated area for click & collect, table service and 62
comfortable seats where guests can enjoy the delicious subs the
brand is known for.
Each hearty and flavorful sandwich is made to order, layered
with cheeses and a variety of premium meats sliced in-house and
steamed-to-perfection with Firehouse Subs' proprietary steaming
process, which unlocks flavor and maintains moisture. Guests can
look forward to their new favorites from the iconic Hook &
LadderTM, to the Firehouse ItalianTM or
the Firehouse Beef & Cheddar BrisketTM or try out
the new cold sub Roast Beef & CheddarTM available
only in Switzerland. The recipes
have been perfected by Firehouse Subs' chefs.
Philanthropy is key to the brand. Firehouse Subs in
Switzerland intends to demonstrate
the brand's values by supporting public safety and first responder
organizations by raising funds through its new foundation.
The brand is a strong and growing player within the Quick
Service Restaurant (QSR) sandwich category in the United States and has experienced
significant growth in the last decade, boasting over 1,200
restaurants across the U.S. and Canada.
Today's announcement is a big step towards the expansion plan
set for Firehouse Subs and the introduction of the iconic brand to
more guests around the world to enjoy.
About Firehouse Subs
Firehouse Subs® is a
restaurant chain with a passion for hearty and flavorful food,
heartfelt service, and public safety. Founded in Jacksonville, Florida in 1994 by two former
firefighting brothers. Firehouse Subs is a brand built on
decades of fire, hot and hearty subs piled with high quality meats
and cheeses and its commitment to saving lives through raising
funds to support local public safety organizations. Firehouse
Subs is a subsidiary of Restaurant Brands International Inc.
("RBI"), one of the world's largest quick service restaurant
companies with over $35 billion in
annual system-wide sales and approximately 30,000 restaurants in
more than 100 countries. RBI owns four of the world's most
prominent and iconic quick service restaurant brands – BURGER
KING®, TIM HORTONS®, POPEYES®, and FIREHOUSE SUBS®.
To learn more, visit http://www.firehousesubs.com and
www.firehousesubs.ch and follow us on Facebook, Twitter and
Instagram.
Forward looking statements:
This press release contains certain forward-looking statements
and information, which reflect management's current beliefs and
expectations regarding future events, initiatives and operating
performance and speak only as of the date hereof. These
forward-looking statements are not guarantees of future performance
and involve a number of risks and uncertainties. These
forward-looking statements include, without limitation, statements
about our expectations regarding the ability of the Firehouse Subs
business to expand internationally and achieve tremendous growth as
well as its ability to launch in Mexico later this year. The factors that could
cause actual results to differ materially from RBI's expectations
are detailed in filings of RBI with the U.S. Securities and
Exchange Commission and with the securities regulatory authorities
in Canada, such as its annual and
quarterly reports and current reports on Form 8-K and include the
following risks: risk related to our ability to successfully
implement its domestic and international growth strategy and risks
related to its international operations; risks related to our
ability to compete domestically and internationally in an intensely
competitive industry; global economic or other business conditions
that may affect the desire or ability of our customers to purchase
our products; our relationship with, and the success of, our
franchisees and risks related to our fully franchised business
model; and the effectiveness of our marketing and advertising
programs and franchisee support of these programs. Other than as
required under applicable laws, we do not assume a duty to update
these forward-looking statements, whether because of new
information, subsequent events or circumstances, change in
expectations or otherwise.
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SOURCE Restaurant Brands International Inc.