/NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR
DISSEMINATION IN THE UNITED
STATES/
OTTAWA,
ON, Dec. 12, 2023 /CNW/ - InterRent Real
Estate Investment Trust (TSX: IIP.UN) ("InterRent" or the
"REIT") today revealed a refresh of its brand identity
to better reflect the evolving needs of its customers. The change
includes a new logo, visual identity, and a redesigned website
featuring the new domain irent.com.
The change encapsulates the REIT's substantial growth, expanding
services, and the ever-evolving nature of its communities across
its growing geographic footprint. This evolution is designed to
align its corporate brand with its operating platform and to help
sustain its future growth.
"Our brand refresh signifies a remarkable milestone in our
evolution. We spent considerable time listening to what our
customers expect from us as well as what our team members feel
makes us unique and we're thrilled to finally share it with our
communities and stakeholders," commented Brad Cutsey, President and CEO. "We have built a
reputation as a top-tier operator and a trusted corporate brand in
the eyes of the public market. As we continue to grow and scale,
we're further developing our consumer-facing brand that better
articulates the seamless experience we deliver to our residents and
the personalized service provided by our exceptional team that sets
us apart from others in this industry. "
KEY
HIGHLIGHTS
The new InterRent logo features a modern and dynamic
design, drawing inspiration from its vibrant and growing resident
community and dedicated team. With a contemporary, simple, and
friendly look, the logo symbolizes the essence of InterRent's
commitment to a seamless resident experience and personalized
service.
- New Tagline, love it
hereTM
The simple and catchy new tagline sets the tone for the
experience the REIT aims to cultivate, fostering an environment of
shared passion and purpose within the communities among its
residents, and equally, internally among its
teams.
- Redesigned website with new domain
name irent.com
The redesigned website features a user-centric design, offering
an effortless browsing experience for visitors. The new and simpler
domain name, irent.com, serves as a symbol of
affirmation for InterRent's residents and team members, capturing a
powerful sense of belonging and pride.
InterRent will roll out the new branding across its communities
in a phased approach in the coming months. Residents, partners and
stakeholders are encouraged to learn more by visiting
irent.com..
ABOUT INTERRENT
InterRent REIT is a growth-oriented real estate investment trust
engaged in increasing Unitholder value and creating a growing and
sustainable distribution through the acquisition and ownership of
multi-residential properties.
InterRent's strategy is to expand its portfolio primarily
within markets that have exhibited stable market
vacancies, sufficient suites available to attain the critical mass
necessary to implement an efficient portfolio management structure,
and offer opportunities for accretive acquisitions.
InterRent's primary objectives are to use the proven industry
experience of the Trustees, Management and Operational Team to:
(i) to grow both funds from operations per Unit and net asset value
per Unit through investments in a diversified portfolio of
multi-residential properties; (ii) to provide Unitholders with
sustainable and growing cash distributions, payable monthly; and
(iii) to maintain a conservative payout ratio and balance
sheet.
www.irent.com
The Toronto Stock Exchange has not reviewed and does
not accept responsibility for the adequacy or accuracy of this
release.
SOURCE InterRent Real Estate Investment Trust