Cites 3 Benefits of In-Person Contact
SALT
LAKE CITY, Feb. 1, 2024 /CNW/ -- February's
International Friendship Month is a time for people everywhere to
strengthen personal connections in an age where digital
communication dominates.
"There's nothing more important that relationships," said
Kevin Guest, executive chairman at
USANA Health Sciences and bestselling author of All the Right
Reasons, 12 Timeless Principles for Living a Life in Harmony.
"I've found that friendship isn't just about sharing good times,
it's about being there for each other when life gets tough. My
friends have been my pillars of strength, helping me navigate
through the storms."
Guest, who speaks to audiences around the world about business
success, connecting personally with others, and the value of
connecting with people in a hyper-digital world, said strengthening
his network of associates has brought success in his professional
and personal life.
"Three key benefits of in-person contact are an enhanced
emotional connection, increased trust and rapport, and a stronger
sense of community," said Guest. "Bringing people together builds
relationships more effectively than anything else."
Studies dictate that face-to-face interactions bear fruits of
understanding and trust that digital dialogue simply cannot
replicate. In-person requests are 34 times more likely to receive a
positive response than one by email, according to research reported
by The Washington Post.
"As a result of one volunteer project, I worked with
Bob Hope and began a business
relationship with Alan Osmond,"
Guest said. "The opportunity to work with highly respected
politicians, celebrities, and sports figures opened the door for
many future corporate events and projects that otherwise wouldn't
have happened – and it was all in person where I made contacts and
friends who promoted my business for years to come."
Technology is ideal for training and project management but
falls short on building relationships and addressing conflict.
"Because everyone's in the people business, it's the handshake,
the eye contact, and the unplanned conversations that often lead to
remarkable ideas and lasting collaborations," he said. "This month,
I'm issuing a challenge to rekindle the spirit of genuine bonds in
person."
All proceeds for All the Right Reasons go to feeding
hungry children, with each book purchase providing 40 meals. For
more information, visit www.kevinguest.com.
USANA Health Sciences (NYSE:USNA), a global leader in health and
wellness products, has long recognized the importance of effective
communication in building a successful business. From its founding
in 1992, USANA has focused on clear and concise communication to
build trust with its customers and distributors in 25 countries,
with plans to open operations in India this year. Visit USANA.com to learn
more.
MEDIA CONTACT:
Tim Brown, Candid Communications
tim@candidcom.com
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SOURCE USANA