All members can now earn and redeem Avion points, get cash
back,
access exclusive experiences and
more
TORONTO, March 11, 2024 /CNW/ - Avion Rewards,
Canada's largest proprietary
loyalty program, has launched expanded benefits for its newest
membership level, Avion Select, free for all Canadians to join
regardless of where they bank. Avion Select members can experience
a wide breadth of program features, including up to 40% cash back
deals, offers from over 2,400 retailers and brands, the ability to
earn Avion points and redeem for virtually anything and much
more.
"Accessing value and savings has never been more important for
Canadians, and by enabling all of our members to shop, save, earn
and redeem, we've created a more inclusive program that offers them
limitless choice, freedom and flexibility," said Niranjan
Vivekanandan, senior vice president and head, Loyalty &
Merchant Solutions, RBC. "By transforming Avion Rewards and
expanding the scale and breadth of our program, we're able to
deliver an end-to-end loyalty experience that brings everyday value
to millions of more Canadians while also increasing reach and
access for our retail partners."
Avion Select members can join Avion Rewards and access the
following unique features:
- Earn points that can be used for virtually
anything. Earn cash back and points that can be used for
virtually anything, including gift cards, merchandise, travel and
more. By linking their payment card, members will earn cash that
they can transfer to any Canadian bank account once they've reached
savings worth $15.
- Get unique value and savings of up to 40% from over 2,400
retailers and brands. Avion Rewards members can save and
access value on everyday purchases from partners including Metro,
Petro-Canada, WestJet, DoorDash, Rexall and McDonald's Canada. Members will also benefit from the
program's innovative and award-winning shopping companion, Avion
Rewards ShopPlus, which eliminates the need to hunt for deals by
presenting offers from top brands and more retailers than any other
savings platform in Canada.
- Access exclusive experiences. Being an Avion
Rewards member also means exclusive access to exciting events and
contest opportunities, including the chance to win tickets to
Taylor Swift | The Eras Tour. As the
Official Financial Services Partner and an Official Ticket
Access Partner of Taylor Swift | The Eras Tour
in Canada, RBC and Avion Rewards are giving away hundreds of
tickets leading up to the Canadian leg of the tour.
- Access to Avion Rewards Travel. Avion Rewards is
one of the largest travel platforms in Canada and members benefit from the program's
market-leading "any airline, any flight, any time" travel offering,
with no blackout periods or seat restrictions. Avion Select members
will now have access to this leading e-travel portal as well as the
flexibility to book travel with points, credit cards or both.
To showcase the full breadth of the program and its
differentiated benefits, Avion Rewards has just launched "Leave
Limits Behind", a bold new marketing campaign that will run
nationally across mainstream media, including TV, digital and
social. The campaign highlights the flexibility and choice that is
central to Avion Rewards, which millions of members have grown to
love and is now available for all Canadians to access and
experience.
"With our Leave Limits Behind campaign, we're highlighting the
limits that consumers often face with traditional rewards programs,
while with Avion Rewards, they can get it all – cash back, points
and savings – all in one program," said Carolyn Hynds, vice president, marketing, Avion
Rewards. "Through our new campaign, we're bringing this insight to
life in a fun and playful way and we're excited for more Canadians
to see what Avion Rewards has to offer."
Canadians who hold an eligible RBC product will continue to
enjoy even more benefits through the program's two additional
tiers: Avion Premium and Avion Elite.
To become an Avion Rewards member, Canadians can simply sign up
using their email address. For more information visit
avionrewards.com or download the Avion Rewards mobile app.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 94,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank and one of the largest
in the world, based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About Avion Rewards
Avion Rewards is an award-winning internationally recognized
loyalty and consumer engagement platform that provides Canadians
with the flexibility to shop, save, earn and redeem for everyday
merchandise, aspirational rewards and experiences. Its exclusive
shopping companion, Avion Rewards ShopPlus, enables members to
access offers seamlessly, saving them time and money right where
they shop online. Additionally, as one of the largest travel
providers in Canada, Avion Rewards
makes it possible for members to benefit from the program's
market-leading "any airline, any flight, any time" travel offering,
as well as its flagship Avion credit cards and concierge service.
Learn more at avionrewards.com.
SOURCE RBC Royal Bank