Avion Rewards will become core loyalty
partner of METRO Inc.'s Moi Rewards
TORONTO, May 22, 2024
/CNW/ - Today, Royal Bank of Canada (RBC) announced
they are expanding their loyalty partnership with METRO Inc. and
its Moi Rewards program, which is coming soon to
Ontario. Following METRO's
announcement on April 24, this
broader collaboration will see Moi Rewards and RBC's
Avion Rewards come together later this year to deliver
compelling and differentiated everyday value and savings to
consumers.
"We are very proud to expand our loyalty partnership with METRO
Inc., one of Canada's leading and
most prominent Canadian food retailers," said Niranjan
Vivekanandan, senior vice president & head, Loyalty &
Merchant Solutions, RBC. "Combining the Moi Rewards program
with Avion Rewards' broad suite of benefits across key
consumer spend categories will now bring grocery value and savings
to consumers and families at a time when they need it the
most."
This loyalty partnership began last year with the initial launch
of Moi in Quebec and
New Brunswick and the introduction
of the Moi RBC Visa credit card. The expanded
collaboration will link the Moi Rewards and Avion
Rewards programs, providing unique Moi value to RBC's
large client base and driving sales and redemption in Metro Ontario
and Food Basics stores.
"RBC has been a leader in banking for over 150 years and a
leader in the Canadian loyalty landscape for more than 20 years,"
said Alain Tadros, vice president, chief marketing officer and
digital strategy, METRO. "We look forward to collaborating with RBC
and Avion Rewards to offer more value and benefits to Canadians,
allowing them to save on their everyday purchases."
METRO Inc. has a network of nearly 900 Metro, Super C,
Brunet, Première Moisson and Jean
Coutu stores in Quebec and more than 35 Jean Coutu
stores in New Brunswick and Ontario. The expanded
partnership will include 275 Metro and Food Basic stores in
Ontario. Additional partnership details will be available
later this year.
For more information about both loyalty programs,
visit avionrewards.com and programmemoi.ca/en.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 94,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank and one of the largest
in the world, based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About Avion Rewards
Avion Rewards is an award-winning internationally
recognized loyalty and consumer engagement platform that provides
Canadians with the flexibility to shop, save, earn and redeem for
everyday merchandise, aspirational rewards and experiences. Its
exclusive shopping companion, Avion Rewards ShopPlus, enables
members to access offers seamlessly, saving them time and money
right where they shop online. Additionally, as one of the largest
travel providers in Canada, Avion Rewards makes it possible
for members to benefit from the program's market-leading "any
airline, any flight, any time" travel offering, as well as its
flagship Avion credit cards and concierge service. Learn more
at avionrewards.com.
SOURCE RBC Royal Bank