From December 11–14, experience the holiday magic
of Guinness at a festive pop-up in Old Port Montreal, celebrating
community, connection, and unforgettable moments.
MONTREAL, Dec. 4, 2024
/CNW/ - This holiday season, Guinness is inviting visitors to
gather, connect, and celebrate the spirit of togetherness with its
complimentary "World of Guinness" (Le Monde de Guinness)
holiday pop-up in the heart of Old Port Montreal.
Taking place from December
11-14, this immersive event promises to bring a touch of
Guinness magic to the holidays, fostering connections and giving
back to the community, all while celebrating the brand's rich
heritage.
For Guinness, the holidays are about enjoying good company,
sharing meaningful moments, and creating lasting memories - values
the brand has championed for generations. This year, the World of
Guinness holiday pop-up aims to inspire visitors to celebrate
connection and community in one of Canada's most culturally rich and diverse
cities.
"Guinness is more than a beer; it's a catalyst for bringing
people together," says Nadia
Niccoli, Head of Marketing, Diageo Canada. "By hosting the
World of Guinness pop-up in Montreal, a city celebrated for its vibrant
diversity and strong sense of belonging, we hope to create the
perfect setting for people to come together and experience the
magic of Guinness firsthand."
Set against the picturesque backdrop of Old Port, guests are
invited to embark on a journey through the brand's history and
culture with Hugo Silva, Global
Brand Ambassador for Guinness, getting the chance to learn the art
of "Pull Your Own Pint." Attendees will be able to personalize
their pints using the innovative Stoutie machine, as well as have
the opportunity to explore a Guinness merchandise shop, offering
the perfect mix of holiday magic and memorable moments.
Staying true to its commitment to community, Guinness will
proudly donate $10,000 to Food
Banks of Quebec, helping
ensure that the holiday season is brighter for everyone. Niccoli
adds, "At Guinness, we understand the importance of food security,
especially during the holiday season. By supporting Food Banks of
Quebec, we hope every family can
share a meal together and experience the spirit of the season."
The World of Guinness holiday pop-up will be open for consumers
free of charge from Wednesday, December 11th to Saturday, December 14th, running from
2-10 PM EST daily in Old Port
Montreal, Quai Jacques-Cartier,
Montreal, Quebec.
Whether learning about the perfect pour, enjoying festive bites,
or personalizing your pint, guests can expect an unforgettable
experience.
Visitors can follow @GuinnessCa to learn more. Guinness
products, including non-alcoholic options, are available at
retailers nationwide. Please enjoy responsibly.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness
signed a 9,000-year lease on St.
James's Gate Brewery in Dublin. Brewed using four main ingredients,
water, barley (malted & roasted), hops and yeast, Guinness is
the world's most popular stout. The iconic beer is brewed in over
49 countries worldwide and sold in over 150 with almost 9-million
glasses of Guinness enjoyed every day around the world. The most
Guinness is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands, including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. Diageo is listed on both the New
York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE:
DGE) and their products are sold in more than 180 countries around
the world. For more information about Diageo, their people, brands,
and performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
SOURCE Guinness Canada