- TRUBAR™ earns Seed Oil Free Certification, ensuring its
products meet rigorous third-party testing standards and are free
from all seed oils, reinforcing its commitment to clean,
plant-based ingredients.
- Certification gives health-conscious consumers another reason
to choose TRUBARTM.
VANCOUVER, BC, Jan. 30,
2025 /CNW/ - Simply Better Brands Corp. ("SBBC"
or the "Company") (TSX Venture: SBBC) (OTCQX: SBBCF) a rapidly
growing brand accelerator in the global protein-based nutrition
category, offering innovative, plant-based protein products that
prioritize clean ingredients and exceptional taste, today announced
that it has officially achieved Seed Oil Free Certification for its
entire product lineup.
"Consumers are increasingly scrutinizing ingredient labels and
seeking choices that align with their health priorities," said
Erica Groussman, Co-Founder &
Chief Executive Officer of TRUBARTM. "We're proud to
bring this level of transparency and integrity to the market and to
offer consumers the highest standards in the plant-based protein
bar category."
The Seed Oil Free Certification, developed by the Seed Oil Free
Alliance, guarantees consumers that the products they choose are
free from all seed oils and have undergone independent laboratory
testing to ensure the purity of added oils and refined fat
ingredients. As awareness grows around the potential health
concerns linked to seed oils, this certification provides assurance
that certified products meet the highest standards of ingredient
transparency and purity.
To achieve seed oil free certification,
TRUBARTM successfully reformulated its full product
line and worked with the Seed Oil Free Alliance to meet rigorous
third-party testing required to verify its bars as seed oil free.
The new certification positions TRUBARTM as a
leader in addressing growing concerns around the presence of seed
oils in packaged foods.
About Simply Better Brands Corp.
Simply Better Brands Corp. is a rapidly growing brand
accelerator in the global protein-based nutrition category,
delivering premium protein products made with clean ingredients,
exceptional taste, and a commitment to sustainable health and
wellness. Focused on innovation and customer empowerment, the
company aims to redefine modern nutrition while expanding its reach
in this dynamic market. For more information on Simply Better
Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
About Seed Oil Free Certification
The Seed Oil Free Certification, developed by the Seed Oil Free
Alliance, guarantees consumers that the products they choose are
free from all seed oils and have undergone independent laboratory
testing to ensure the purity of added oils and refined fat
ingredients. For more information, visit
www.seedoilfreecertified.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to, expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.
