TORONTO, Feb. 26,
2025 /CNW/ - Spin Master (www.spinmaster.com) (TSX:
TOY), a leading global children's entertainment company, reveals
its toys and trends to shape playtime fun for 2025.
"At Spin Master, we've earned a reputation as an imagination
company, celebrated for disruptive innovation that transforms the
way kids play," said Doug Wadleigh,
Spin Master's President of Toys. "This year stands out as one of
our most remarkable yet, blending cutting-edge technology and fresh
ideas with what's trending in pop culture across our portfolio of
evergreen brands and incredible licensed toy properties. With
highly anticipated theatrical moments and inspiring innovations,
it's an exciting time to be redefining the possibilities of
play!"
Spin Master rounds up its five top toy trends and a portfolio of
new launches to chart the future of fun.
TRANSFORMAGINATION
Transformation meets imagination
with these toys that encapsulate the magic of the unexpected
—whether it's shape-shifting figures or surprise reveals.
- Stack'd Heishi™ Bracelet Studio
- It's as easy as stack, string and snap. Pick your beads with
the quick and easy beading pen, then string it all together and
finish with the impressive self clasp feature that snaps the
bracelet right onto your wrist. Create up to 15 bracelets to
achieve the ultimate stacked look. (Fall 2025; $19.99; Age 7+).
- Kinetic Sand® Splash™ Starter Case
- Spark imagination and excitement as kids stretch, squish and
create with sand that magically changes color in water! The Starter
Case includes 6oz of blue Splash Sand, a rake, two molds and an
enclosed play space. Dip the characters in cold water and watch the
sand transform to blue, then set in warm water to change back to
white. (Spring 2025; $14.99;
Age 3+).
- Monster Jam® Smash & Bash 1:15 GraveDigger™ RC
- Just like the trucks at Monster Jam live shows, the
all-new Smash & Bash can crash into obstacles, but then
watch in awe as it repairs itself with the just the touch of a
button. This fully functional RC can be driven both in its original
state and in crash mode, and can perform all kinds of stunts,
including a wheelie. (Fall 2025; $49.99; Age 4+).
STAR OF THE SHOW
The magic of storytelling meets the
imaginative world of play with this cast of 2025 heroes, heroines,
icons and mythical creatures that are brimming with playtime
potential.
- Dance with Me Dora
- Learn to dance from Dora as she dances and twirls with the push
of her flower buttons on her shoes. This 12" doll comes with two
vibrant interchangeable skirts and two barrettes that Dora and your
child can wear and share. Featuring bilingual (English and Spanish)
songs and phrases from the beloved show, the Dance with Me
Dora doll also comes with an exclusive collector's card. (Fall
2025; $49.99; Age 3+).
- How to Train Your Dragon Ultimate Plasma Blast Toothless
- Universal Pictures' live action reimagining of the beloved
animated film How to Train Your Dragon will mean all new
play experiences with Spin Master's toy collection that includes
elements of flight, interactivity and theatrical realism including
Ultimate Plasma Blast Toothless. Boasting an impressive
26-inch wingspan, Toothless' iconic authenticity and dynamic action
is captured with lights, sounds, an articulated head, legs and
wings. (Spring 2025; $29.99; Age
4+).
- Jurassic World Bitzee™
- Jurassic World will enter the Bitzee-verse,
bridging the physical and the digital in an exciting and
interactive way. With a pod shaped like a T-Rex skull, Jurassic
World Bitzee prompts you to dig for fossils, hatch eggs, and
grow 25 dinosaur characters from adorable babies to ferocious
adults. You can even wirelessly connect two pods to battle or trade
with friends! (Fall 2025; SRP $34.99; Age 5+).
PLAY WITH PAY OFF
These toys captivate kids with
engaging play while building essential skills. They prove that
learning doesn't have to feel like work— it can be pure joy.
- Ms. Rachel™ Potty Time with Bean Bear
- Join Ms. Rachel's friend Bean, an adorable teddy bear
plush, as he learns potty skills using his own play toilet with
reversible flap for #1 and #2. The set includes play toilet paper,
a detachable diaper, and felt accessories like a banana, sippy cup,
and soap to encourage fine motor skill development. The
accompanying visual chart guides little ones through potty steps
and comes with a sticker sheet. (Spring 2025; $24.99; Age 18 months+).
- Melissa & Doug® Blockables™ Town Play Set
- Snap together blocks and strengthen those fine motor skills
while creating a fun neighborhood playground with 73 pieces
including blocks, connectors and figures. Create a swing, rocker,
carousel, vehicles, and pets, or whatever your imagination desires.
Packaging folds out to double as a play space; pieces store in box
with handle for easy cleanup and portability. (Spring 2025;
$39.99; Ages 2+).
- Rubik's® Cube Pulse™ Cube
- The Rubik's Pulse Cube challenges you to solve the Cube
before it's lights out! To play, press the center tile to light up
this innovative Cube. The lights will begin to flash as you work to
solve the puzzle, increasing in speed as the one-minute timer runs
out. If players need more time, just press the center tile again to
solve for another minute! (Fall 2025; $19.99; Age 8+).
MICRO MOMENTS
Tucked in between the big holidays are a
trove of micro moments ready to be celebrated and infused with
fun.
- National Unicorn Day (April 9)
– Gather to celebrate the mythical creatures and let a
little magic in by hosting a Unicorn Academy™ premiere party
as an all-new special drops on Netflix. In the 60-minute special
entitled Legendary Summer, the students are faced with the threat
of the unicorns losing their powers and the world's magic being at
stake.
- International Harry Potter Day (May 2) - Embody the magic of Harry Potter on his special day with the
Spectacular Spell Wand. Wave the wand and pretend to cast
your favorite spells and watch as it magically comes to life with
its sparkle effect out of the tip of the wand, and 40 seconds of
sounds from the movies. (Spring 2025; $19.99; Age 6+).
- Batman Day (September 20)
– Honor Batman's legacy with the all-new Batman
Retro Collection available exclusively at Target. Own a
slice of superhero nostalgia that's as compelling as the films
themselves. First up, an ode to Batman Forever with 5-inch
figures that embody the spirit and style of the iconic film's
characters Batman (Val Kilmer),
Robin (Chris O'Donnell), Two Face
(Tommy Lee Jones) and The Riddler
(Jim Carrey). Crafted for collectors
and fans alike, these figures come in specially designed retro
packaging. (Spring 2025; SRP $8.99;
Age 4+).
APPETITE FOR FUN
These favorite-snack inspired toys
are the exception to the 'don't play with your food' rule, that
will get kids craving the creativity, imaginative play and just
plain silliness.
- Kinetic Sand® SquishPizza™ Playset
- Create the squishiest pizza pies with Kinetic Sand
SquishPizza - just press, squish and slice. Make it classic or
make it wacky with 1 lb of Kinetic Sand across four colors, 6 tools
to mold, decorate and customize your rising creations and a
pizza-themed case that does double duty as both a play space and
storage. (Fall 2025; $19.99; Age
3+).
- Cheeky Chonks™ Plush
- These adorable hilarious plush pals give a satisfying squish
with every squeeze, making them a fun, sensory play experience.
From Bubble Bootea™ to Cheeky O's™, the food-forward plushies start
with one uniquely cheeky design and then flip inside-out to reveal
another. Behind every smile is a secret – flip and squish over and
over again. (Spring 2025; $9.99; Age
4+).
- Melissa & Doug® WaterWOW!TM Scented
Fruit & Treats
- The popular paint-with-water coloring book is now available
with scents that are released as you color with water. With Fruit
or Treats versions to choose from these no mess, reusable pages are
filled with delectable search and find activities. (Spring
2025; SRP $9.99; Ages 3+).
About Spin Master
Spin Master Corp. (TSX:TOY) is a
leading global children's entertainment company, creating
exceptional play experiences through its three creative centres:
Toys, Entertainment and Digital Games. With distribution in over
100 countries, Spin Master is best known for award-winning brands
PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®,
Melissa & Doug®, Rubik's® Cube and GUND®, and is the global toy
licensee for other popular properties. Spin Master Entertainment
creates and produces compelling multiplatform content, through its
in-house studio and partnerships with outside creators, including
the preschool franchise PAW Patrol, and numerous other
original shows, short-form series and feature films. The Company
has an established presence in digital games, anchored by the Toca
Boca® and Sago Mini® brands, offering open-ended and creative
game and educational play in digital environments. Through Spin
Master Ventures, the Company makes minority investments globally in
emerging companies and start-ups. With 29 offices spanning nearly
20 countries, Spin Master employs close to 3,000 team members
globally. For more information visit spinmaster.com or follow-on
Instagram, Facebook and Twitter @spinmaster.
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