Select Zero Proof Seltzers are now available
in Total Wine stores across nine states including Arizona, Florida, Texas, Indiana, North
Carolina and South
Carolina
STAMFORD,
Conn., Feb. 27, 2025 /CNW/ -- Curaleaf Holdings,
Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf" or the "Company"), a
leading international provider of consumer cannabis products, today
announced that it has secured a partnership with Total Wine &
More, the nation's leading retailer of wine, spirits and beer, for
its line of hemp-derived THC seltzers, Select Zero Proof. This new
retail channel will broaden Curaleaf's consumer reach across
the U.S. and will bring Select Zero Proof Hemp THC Seltzers to over
100 of Total Wine & More's brick-and-mortar stores in nine
states, including Arizona,
Florida, Texas, Indiana, North
Carolina and South
Carolina, with further expansion expected in the coming
months.
Select Zero Proof Hemp Seltzers offer a
fast-acting, hangover-free THC experience through naturally derived
hemp. Easily session-able with 2.5 mg and 5 mg THC options in an
array of new flavors, the low-calorie beverages are formulated
without artificial flavors or colors. The brand is available via
major retailers and on-demand delivery services in select states,
as well as through the Company's online storefront,
TheHempCompany.com.
"Continuing to expand our Select Hemp beverages
into physical storefronts through a renowned US beverage retailer
represents a significant step forward in the growth of our hemp
business," said Boris Jordan,
Chairman and CEO of Curaleaf. "Attitudes toward beverage
consumption continue to shift, and many are seeking non-alcoholic
options, particularly among younger adult consumers. Our presence
at one of the nation's largest wine and spirits retailers reaffirms
our commitment to serving as a trusted source for a new generation
of rigorously tested hemp THC products, addressing a broader market
currently lacking regulatory oversight."
Curaleaf has taken several steps to differentiate
its current product portfolio from the largely unregulated hemp
marketplace, including age-gating, strict quality standards,
transparent package labeling, listing ingredients, potency, and a
QR code that links customers to certificates of analysis from
independent testing labs. Products will be sold to adults 21+ only,
with age confirmation, requiring verification at purchase.
For more information on Curaleaf's locations,
patient resources, and products, please visit curaleaf.com.
To purchase The Hemp Company products online,
including Select Zero Proof 2.5 mg Seltzer, please visit
TheHempCompany.com.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX:
CURLF) ("Curaleaf") is a leading international provider of consumer
products in cannabis with a mission to enhance lives by
cultivating, sharing and celebrating the power of the plant. As a
high-growth cannabis company known for quality, expertise and
reliability, the Company and its brands, including Curaleaf,
Select, Grassroots, JAMS, Find and Zero Proof provide
industry-leading services, product selection and accessibility
across the medical and adult use markets. Curaleaf International is
powered by a strong presence in all stages of the supply chain. Its
unique distribution network throughout Europe, Canada and Australasia brings together
pioneering science and research with cutting-edge cultivation,
extraction and production. Curaleaf is listed on the Toronto Stock
Exchange under the symbol CURA and trades on the OTCQX market under
the symbol CURLF. For more information, please visit
https://ir.curaleaf.com.
Forward Looking Statements:
This media advisory contains forward-looking
statements and forward-looking information within the meaning of
applicable securities laws. These statements relate to future
events or future performance. All statements other than statements
of historical fact may be forward–looking statements or
information. Generally, forward-looking statements and information
may be identified by the use of forward-looking terminology such as
"plans", "expects" or "proposed", "is expected", "intends",
"anticipates", or "believes", or variations of such words and
phrases, or by the use of words or phrases which state that certain
actions, events or results may, could, would, or might occur or be
achieved. More particularly and without limitation, this news
release contains forward-looking statements and information
concerning the expanded distribution of Select Zero Proof seltzers.
Such forward-looking statements and information reflect
management's current beliefs and are based on assumptions made by
and information currently available to the company with respect to
the matter described in this new release. Forward-looking
statements involve risks and uncertainties, which are based on
current expectations as of the date of this release and subject to
known and unknown risks and uncertainties that could cause actual
results to differ materially from those expressed or implied by
such statements. Additional information about these assumptions and
uncertainties is contained under "Risk Factors and Uncertainties"
in the Company's latest annual information form filed on
March 6, 2024, which is available
under the Company's SEDAR profile at http://www.sedar.com, and in
other filings that the Company has made and may make with
applicable securities authorities in the future. Forward-looking
statements contained herein are made only as to the date of this
press release and we undertake no obligation to update or revise
any forward-looking statements whether as a result of new
information, future events or otherwise, except as required by law.
We caution investors not to place considerable reliance on the
forward-looking statements contained in this press release. The
Toronto Stock Exchange has not reviewed, approved or disapproved
the content of this news release.
Contacts:
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment
Officer
IR@curaleaf.com
Media Contact:
Curaleaf Holdings, Inc.
Jordon Rahmil, VP Public Relations
media@curaleaf.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-hemp-company-by-curaleaf-expands-beverage-sales-to-over-100-total-wine-stores-302387259.html
SOURCE Curaleaf Holdings, Inc.
