U.S. Smokeless Tobacco Announces Price Increase for Moist Smokeless Tobacco Products GREENWICH, Conn., Nov. 10 /PRNewswire-FirstCall/ -- U.S. Smokeless Tobacco Company today announced wholesale prices on all Copenhagen and Skoal products will increase by 12 cents to $2.81 per can, Rooster will increase by 16 cents to $2.44 per can and Red Seal will increase by 16 cents to $1.87. The price increases will take effect November 17, 2003. U.S. Smokeless Tobacco Company is a distinctly different tobacco company. Through its subsidiaries, it is a leading producer and marketer of moist smokeless tobacco products. The company's primary brands are Copenhagen, Skoal, Rooster and Red Seal. The company is the only smokeless tobacco manufacturer to sign the Smokeless Tobacco Master Settlement Agreement (STMSA). Under the STMSA, the company voluntarily adopted an array of advertising and promotional restrictions and agreed to pay $100 million towards programs to reduce youth access to tobacco products and combat youth substance abuse. DATASOURCE: U.S. Smokeless Tobacco Company CONTACT: Media Relations - Michael Bazinet, +1-203-622-3549, or Investor Relations - Mark A. Rozelle, +1-203-622-3520, both for U.S. Smokeless Tobacco Company Web site: http://www.ustshareholder.com/

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