110 Media Group, Inc. Announces Major Infrastructure Improvements for Web1000 MELVILLE, N.Y., Feb. 10 /PRNewswire-FirstCall/ -- 110 Media Group, Inc. (OTC:OTEN) (BULLETIN BOARD: OTEN) Today announced it engaged WalkerTek Internet Services, Inc. to design and implement fundamental infrastructure improvements for 110 Media's recently acquired Web1000 free hosting service. The initial phase of the project will improve the performance and uptime for the more than 450,000 free hosting customers currently using the system. The system changes will also provide a scalable platform to accommodate anticipated increases in network traffic. WalkerTek is a highly regarded full service Internet and multimedia development company, specializing in database integration and Web site development, whose clients include, Maxell, LG, Lifestyles and Fujinon. Web1000.com, prior to its acquisition by 110 Media, became a leading free Web host and operated successfully on older hardware with mediocre bandwidth allotments for several years. "These improvements significantly improve service for existing customers and will help 110 Media launch the recently announced Web1000traffic.com, which is a significant milestone in 110 Media's development. Once the overhaul is complete, newer hardware and larger bandwidth pipelines will allow the customer to experience a much higher level of service and consistent uptime" said Ray Barton, 110 Media Group's Chief Executive Officer, who goes on to say, "The current infrastructure limits not only the technical operations, but the potential financial returns to customers and the company. The new platform will eliminate these roadblocks and we look forward to capitalizing on potential of free hosting and related businesses." The overhaul will take place in several phases including the moving of the original equipment to Walkertek's high bandwidth facility in New Jersey, the migration of the hosted sites to newer, high performance hardware, and reprogramming of the platform on which the web1000.com system operates. Although the system upgrade has been planned to avoid any noticeable downtime, current customers may see short periods of service interruptions typical with an upgrade of this scope. 110 Media apologizes in advance for any such outages and anticipates that the performance improvements will be well worth any outage experienced. Last week 110 Media announced the launch of web1000traffic.com, to monetize the tremendous amount of traffic that web1000 generates already. It is expected that the infrastructure improvements will facilitate an increase in that traffic allowing the company to set higher revenue goals in near future. About 110 Media Group, Inc. 110 Media Group, Inc. specializes in the distribution of electronic based media focusing on the adult entertainment industry. The company's content is currently available to U.S. households through Web sites, DVDs and Video-on- Demand (VOD) services. The company has distribution agreements with the country's top adult industry VOD and DVD distributors. In addition, we distribute content directly to consumers via a series of high-end subscription based web sites. About Web1000.com Web1000.com, recently acquired by 110 Media Group, Inc. is a leading free web hosting company, hosting over 450,000 websites currently. According to an independent source, Alexa.com, Web1000 hosted sites, have a three month average reach of over 883,000,000 internet users. For additional information, please visit the Company's website at http://www.110mediagroup.com/. Anti-Spam Policy: 110 Media Group has a long standing policy that prohibits sending unsolicited email in furtherance of its service marketing, which implicitly applies to the company's investor relations activities and other forms of electronic communications, including bulk facsimile transmissions. The company plans to adopt a more formal investor relations policy in the near future. Neither the company nor the public relations firm named below is the originator of any such communications. The company does make or endorse any predictions as to the future value of its securities. The company's current policy may be viewed at http://www.110mediagroup.com/nospam.html. This press release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on 110 Media Group, Inc. management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to 110 Media Group, Inc. as of the date of the press release, and it assumes no obligation to update or alter its forward looking statements whether as a result of new information, future events or otherwise. These forward-looking statements may relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact. Further information on risks or other factors that could affect 110 Media Group, Inc. business and results of operations is detailed in its filings with the United States Securities and Exchange Commission available at: http://www.sec.gov/ . Investor Relations Contacts: Company Contacts: Mirador Consulting, Inc. 110 Media Group, Inc. David Cohen Tim Schmidt 877-Mirador or 877-647-2367 631-385-0007 http://www.miradorconsulting.com/ http://www.110mediagroup.com/ DATASOURCE: 110 Media Group, Inc. CONTACT: Investor Relations - David Cohen of Mirador Consulting, Inc., 1-877-Mirador or 1-877-647-2367; or Company Contact - Tim Schmidt of 110 Media Group, Inc., +1-631-385-0007 Web site: http://www.110mediagroup.com/ http://www.web1000.com/

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