The Standard Launches Marketing Campaign in New York WHITE PLAINS, N.Y., Feb. 23 /PRNewswire/ -- The Standard Life Insurance Company of New York has launched a new marketing campaign and an updated corporate identity package. Both were designed to bring greater visibility to The Standard brand and reinforce a consistent identity for subsidiaries of The Standard's parent company, StanCorp Financial Group, Inc. (Logo: http://www.newscom.com/cgi-bin/prnh/20050222/SFTU134LOGO ) The new corporate identity package includes a more contemporary logo and the tagline "Positively Different." "The Standard offers New York employers a full line of flexible employee benefits products backed by our commitment to customer service," said Eric Parsons, chairman, president and chief executive officer of StanCorp Financial Group, Inc. "This campaign is not about changing what we do or how we do it, it is about bringing greater visibility to the exceptional customer service and quality products we provide to the New York market." The Standard Life Insurance Company of New York serves customers in New York with a portfolio of group insurance products, including group long term and short term disability, life and life with accidental death and dismemberment, dental and Disability Benefits Law insurance. The company's home office is in White Plains, with sales offices in Manhattan and Rochester. About The Standard The Standard Life Insurance Company of New York is licensed to provide long term and short term disability, life and life with accidental death and dismemberment, and dental and Disability Benefits Law insurance for groups in New York. For more information visit http://www.standard-ny.com/ . Photo: http://www.newscom.com/cgi-bin/prnh/20050222/SFTU134LOGO AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com DATASOURCE: The Standard Life Insurance Company of New York CONTACT: Corporate Information, Tiana Tozer, 503-321-7051, or , or Investor Relations and Financial Media, Jeff Hallin, 503-321-6127, or Web site: http://www.standard.com/ http://www.standard-ny.com/

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