SGI Brings Rocket Science Technology to Broadcasters and Video/Film Industry With New Open IT Platform
18 Abril 2005 - 11:05AM
PR Newswire (US)
SGI Brings Rocket Science Technology to Broadcasters and Video/Film
Industry With New Open IT Platform Silicon Graphics Prism Designed
for Breaking Barriers to More Efficient HD and 4K Workflows
MOUNTAIN VIEW, Calif., April 18 /PRNewswire-FirstCall/ -- To help
broadcasters and post production houses as they transition from
analog to digital IT-based facilities, and from SD to HD, 2K and 4K
resolution material, Silicon Graphics (NYSE:SGI) is introducing an
open IT platform designed to bring greater efficiencies to their
new digital workflows. Unveiled at NAB Booth SL1943, the Silicon
Graphics Prism(TM) platform for Media employs the same architecture
as one of the fastest supercomputers in the world, the SGI(R)
Altix(R) system at NASA Ames. It also leverages SGI's 20+ years
heritage in visualization and management of massive, complex data.
Unlike previous generation proprietary systems, the new Silicon
Graphics Prism platform delivers the power and performance of
multi-pipe visualization using open-source standards and scalable,
commodity graphics. By integrating industry standards-based, 64-bit
Intel(R) Itanium(R) 2 processors, the 64-bit Linux(R) scalability
found in SGI Altix high-performance server products, and scalable
ATI(R) graphics processors (GPUs), SGI offers a system to solve the
most demanding content creation and management at a dramatic new
price point. "We envision partnering with non-linear editing, asset
management, color grading, video server and other software
companies as well as systems integrators to provide the SGI open IT
platform as the foundation on which to build their products and
solutions," said Chris Golson, senior director, Media Industries,
SGI. "This is the same computer architecture used by rocket
scientists to analyze super-high definition images of Shuttle
launches for ice and debris. For media, Silicon Graphics Prism is a
compact, cost-effective open architecture platform that has the I/O
capability to handle multiple ingest channels and multiple
uncompressed HD and 2K streams, or even the 4K requirements of
digital cinema mastering and digital intermediates." For
broadcasters, the SGI platform will offer the possibility of a
fully integrated, multi-channel broadcast media gateway for ingest,
editing and archiving. In post-production, the Silicon Graphics
Prism platform will dramatically increase performance in
data-intense creative processes, such as special effects based on
massive data models, high-resolution finishing, and highly
interactive, digital intermediate sessions. "Digital intermediate
projects and the creation and management of broadcast news content
place great demands on a processor's computing ability," said
Melissa Laird, general manager of Intel's Developer Relations
Division. "Intel Itanium 2 processor-based platforms are ideal for
meeting these demands. The combination of SGI's high-bandwidth
platforms and the raw computing performance of Itanium 2 processors
can help film studios, post-production facilities and broadcasters
reach new levels of system reliability and scalable performance."
Through the SGI(R) Global Developers Program, qualified application
developers can receive assistance in their porting efforts as well
as significant discounts on development systems through a special
SGI sponsored developer program designed specifically for SGI Altix
and Silicon Graphics Prism systems. The SGI Platform Architecture
Silicon Graphics Prism is based on open standards: Intel Itanium 2
processors, 64-bit Linux OS, ATI GPUs, OpenML(TM), MXF, high-speed
networking including Infiniband, 10 Gig Ethernet and GSN, and
high-speed interconnect to storage with 4Gb Fibre Channel. The
platform will also focus on open partnerships as SGI continues its
collaboration with companies such as Ardendo, Autodesk,
InteractiveFX, Omneon and others. Silicon Graphics Prism is built
on SGI's more than 20 year heritage in developing graphics and
D-Media libraries. Leveraging the power of true scalability,
Silicon Graphic Prism provides the ability to easily scale
resources (processors, GPUs, storage) within a system to meet
customers' needs. And its world-leading system bandwidth and I/O
capabilities enable entire workflows to be accelerated by
eliminating time wasted on waiting for data to be loaded, saved, or
distributed. Three primary elements of the Silicon Graphics Prism
platform make it unique-giving developers and customers three ways
to solve a problem in a single platform: -- Itanium 2 processors:
64-bit data processing for higher performance, especially for large
data visualization -- Scalable graphics with multi-pipe ATI GPUs:
multiple HD streams all the way to 4K -- Reconfigurable
Application-Specific Computing (RASC) with Field Programmable Gate
Arrays (FPGAs). By directly connecting FGPAs to global shared
memory in Silicon Graphics Prism, RASC allows application
developers to program to the best of three building blocks offered
by processors, graphics pipelines, and FPGAs. RASC processors are
being programmed for codecs and image processing, watermarking,
motion estimation, and data conversion. It gives developers a third
path for accelerating key time-consuming filters for DI or
transcoding for broadcast. SGI anticipates that the complete
Silicon Graphics Prism open IT platform for Media will be available
in the second half of CY05. Systems with 2-8 processors and 2-4
GPUs start at under $US30,000. SGI intends to also make smaller
configurations available. For the latest SGI announcements at NAB,
please go to the SGI NAB 2005 Virtual Press Kit posted in the SGI
Newsroom at http://www.sgi.com/newsroom/virt_presskit/nab05 . This
news release contains forward-looking statements regarding SGI
technologies and third-party technologies that are subject to risks
and uncertainties. These risks and uncertainties could cause actual
results to differ materially from those described in such
statements. The reader is cautioned not to rely unduly on these
forward-looking statements, which are not a guarantee of future or
current performance. Such risks and uncertainties include long-term
program commitments, the performance of third parties, the
sustained performance of current and future products, financing
risks, the impact of competitive markets, the ability to integrate
and support a complex technology solution involving multiple
providers and users, the acceptance of applicable technologies by
markets and customers, and other risks detailed from time to time
in the company's most recent SEC reports, including its reports on
Form 10-K and Form 10-Q. SILICON GRAPHICS | The Source of
Innovation and Discovery(TM) SGI, also known as Silicon Graphics,
Inc. (NYSE:SGI), is a leader in high-performance computing,
visualization and storage. SGI's vision is to provide technology
that enables the most significant scientific and creative
breakthroughs of the 21st century. Whether it's sharing images to
aid in brain surgery, finding oil more efficiently, studying global
climate, providing technologies for homeland security and defense,
or enabling the transition from analog to digital broadcasting, SGI
is dedicated to addressing the next class of challenges for
scientific, engineering and creative users. With offices worldwide,
the company is headquartered in Mountain View, Calif., and can be
found on the Web at http://www.sgi.com/. NOTE: Silicon Graphics,
SGI, Altix, the SGI cube and the SGI logo are registered trademarks
and OpenML, Silicon Graphics Prism and The Source of Innovation and
Discovery are trademarks of Silicon Graphics, Inc., in the United
States and/or other countries worldwide. Linux is a registered
trademark of Linus Torvalds in several countries. Intel and Itanium
are trademarks or registered trademarks of Intel Corporation or its
subsidiaries in the United States and other countries. All other
trademarks mentioned herein are the property of their respective
owners. MEDIA CONTACT Lisa Pistacchio +1-650-933-5683 SGI PR
HOTLINE +1-650-933-7777 SGI PR FACSIMILE +1-650-933-0283
DATASOURCE: SGI CONTACT: media, Lisa Pistacchio, of SGI,
+1-650-933-5683, or ; or SGI PR HOTLINE, +1-650-933-7777; or SGI PR
FACSIMILE, +1-650-933-0283 Web site:
http://www.sgi.com/newsroom/virt_presskit/nab05 Web site:
http://www.sgi.com/
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