Surveys Show Need for Increased Homeowner Education About How Lawn & Garden Activities Impact the Environment
26 Abril 2005 - 5:41PM
PR Newswire (US)
Surveys Show Need for Increased Homeowner Education About How Lawn
& Garden Activities Impact the Environment MARYSVILLE, Ohio,
April 26 /PRNewswire/ -- Recent research revealed 93 percent of
Americans would be willing to change their lawn and garden
activities if it would make a difference in the environment. This
data and more was released during a special media Web conference
held last Thursday to discuss consumer attitudes and behaviors
regarding lawns, gardens and the environment, and to present the
latest research and tips on environmental stewardship practices.
The event was led by industry experts from the Garden Writers
Association, the National Gardening Association, The New York
Botanical Garden, and The Scotts Miracle-Gro Company. Research
conducted by ScottsMiracle-Gro revealed that homeowners really do
care about the issue of lawn care and the environment, but their
behavior proves a need for more education. Seventy-three percent of
homeowners agreed their individual behavior can make a difference
in maintaining a healthy environment. However, only 25 percent of
respondents said they proactively take personal action to ensure a
safer environment. Research by the National Gardening Association
very closely mirrored findings of the research recently completed
by ScottsMiracle-Gro. The research results found that only three
out of 12 environmentally friendly lawn and landscape practices
were used by more than half of all U.S. homeowners with a yard or
garden. The panelists expressed their personal commitments and
strong desire to help educate the public about taking some simple
steps to improve the environment while also maintaining a healthy
lawn and beautiful garden. "Almost everything you buy comes with an
owner's manual," said Bruce Butterfield, Research Director of the
National Gardening Association. "But when you buy your home, you
don't get an owner's manual for your yard. We believe journalists
and educators can join us and play an important role in
communicating how some very simple measures can impact the
environment in a positive way." "As a leader in our industry,
ScottsMiracle-Gro believes it is our duty to help educate
homeowners," said Rich Martinez, Chief Environmental Officer of
ScottsMiracle-Gro. "If we can broaden our outreach to both our
consumers and the public at large, then our data suggests they will
take some simple steps that will have a significant impact on the
environment." A few key environmental stewardship practice tips
from the expert panelists: -- Use the right cultural practices and
plant varieties to ensure natural plant vigor -- Apply fertilizer
and water at recommended rates -- Sweep up grass clippings to
return nutrients to the soil -- Sweep fertilizer off pavement to
keep out of water sources -- Choose the right products for the job
and spot treat problem areas with a ready-made product that you
don't have to mix yourself About ScottsMiracle-Gro With more than
$2 billion in worldwide sales and more than 6,000 associates, The
Scotts Miracle-Gro Company, through its wholly-owned subsidiary,
The Scotts Company LLC, is the world's largest marketer of branded
consumer products for lawn and garden care, with products for
professional horticulture as well. The Company's brands are the
most recognized in the industry. In the U.S., the Company's
Scotts(R), Miracle- Gro(R) and Ortho(R) brands are market-leading
in their categories, as is the consumer Roundup(R) brand, which is
marketed in North America and most of Europe exclusively by Scotts
and owned by Monsanto. The Company also owns Smith & Hawken, a
leading brand of garden-inspired products that includes pottery,
watering equipment, gardening tools, outdoor furniture and live
goods. In Europe, Scotts' brands include Weedol(R), Pathclear(R),
Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R)
and Substral(R). For additional information, visit us at
http://www.scotts.com/ . For more information, contact: Garden
Writers Hotline 312-240-2876 DATASOURCE: The Scotts Miracle-Grow
Company CONTACT: Garden Writers Hotline, +1-312-240-2876 Web site:
http://www.scotts.com/
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